NEC to Co-Exhibit with Spready at "Japan DX Week Spring 2026"

NEC will co-exhibit with Spready Inc. (Headquarters: Shibuya-ku, Tokyo; President: Masaaki Sako) (Note 1) at "Japan DX Week Spring 2026," which will be held at Tokyo Big Sight from Wednesday, April 8 to Friday, April 10, 2026.

Based on the know-how gained through years of business development initiatives, NEC has been building a framework for new business development since 2011. At this exhibition, under the theme "Turning Your Vision into Reality: AI x New Business & Product Planning," we will introduce services that incorporate NEC's business development expertise to those involved in new business development and product planning: "NEC Business Plan AI Diagnostic Service," "BestMove," and "cotomi Act." We will also introduce Spready's new business idea generation service, "HASSAN."

Mini-seminars are also scheduled to be held within the booth. We look forward to seeing you at the NEC booth.

[Overview of the NEC Booth] Booth Location: East Hall 3, E23-38

<Services and Technologies to be Introduced>

NEC Business Plan AI Diagnostic Service This is a web service where AI comprehensively and objectively diagnoses an entire business plan based on the review criteria and evaluation axes set by the customer, identifying omissions or biases and proposing optimal actions. In the field of new business development, hesitation, rework, lack of experience, and anxiety regarding objectivity can lead to project stagnation. By leveraging NEC's business development know-how and AI technology, this service serves as a guide to reduce hesitation through objective diagnosis and concrete guidance. This increases the speed of decision-making and the accuracy of planning, making business development much easier to advance.

BestMove BestMove is a web service that supports confident decision-making in corporate marketing activities. By combining NEC's proprietary AI technologies, including generative AI, with purchasing trend analysis data such as credit cards and ID-POS, it can highly extract only those customers interested in specific products or services—which was previously difficult—and instantly formulate measures estimated to show high response rates. Additionally, with the AI survey/interview function, users can conduct repeated surveys and in-depth interviews with "ultra-high-resolution target customers," allowing monitor research to be completed quickly at hand. BestMove contributes to research, product planning/development, promotion strategy formulation, and creative generation, bringing innovation to corporate marketing operations.

cotomi Act "Business development" and "marketing" drive corporate growth. NEC's cutting-edge AI agent technology, "cotomi Act," innovates these two major business processes. cotomi Act is a technology that automatically extracts individual "experiential knowledge" from browser operation history and logs, turning it into organizational assets so that anyone can efficiently and autonomously perform highly specialized tasks. Even staff without advanced professional skills can use AI to autonomously execute a series of tasks—such as market research, business plan creation, target analysis, and response rate prediction—reflecting the know-how of experts and complex tool operations. It resolves issues such as reliance on specific individuals and labor shortages, realizing an "autonomous business process" where anyone can produce high-quality output in large quantities.

(Co-exhibition) HASSAN (Spready Inc.) "HASSAN" is a new business-specialized AI service that automates idea generation. Feature 1: Idea generation based on technical assets. Simply by registering your company's technical seed information, it automatically generates ideas based on technology. Feature 2: Business plan generation and chat function. Select the ideas that interest you from the generated list and generate a business plan with a single click. The business plan generates "Market Overview," "Customer Issues," "Service Overview," "Value Proposition," "Personas," "Similar Cases," "Competitors," and "Business Model Canvas." Additionally, if there are items in the generated plan you wish to explore further, you can ask the AI questions via the chat function to receive specific answers. Feature 3: Automatic business plan research function. It can automatically conduct market research, competitor analysis, legal regulation research, and hypothesis verification design for the created business plan and generate a report.

[Event Details] - Japan DX Week Spring 2026 Organizer: RX Japan Ltd. Date: April 8 (Wed) – April 10 (Fri), 2026, 10:00-17:00 Location: Tokyo Big Sight, East Exhibition Hall NEC Booth: East Hall 3, E23-38 - Japan DX Week NEC Special Site: https://jpn.nec.com/event/dxweek26sp/index.html - Register for attendance (free) here: https://www.japan-it.jp/spring/ja-jp.html

NEC's new business development promotes "NEC Open Innovation" (Note 2) through diverse co-creation with startups and partner companies, with the key message "Let's create the future." Through supporting companies that take on challenges, we will contribute to solving issues in the business development field, fostering innovation, and strengthening the competitiveness of Japanese companies. Through innovative technology and cross-sector collaboration, we will continue to create social value and build a new future.

(Note 1) https://spready.co.jp/ (Note 2) https://jpn.nec.com/innovation/index.html

<Inquiries regarding this matter> NEC Business Innovation Division E-Mail: bizdev-dx@bid.jp.nec.com