NEC (Note 1), in collaboration with Mori Building Co., Ltd. (Note 2), will begin providing a frictionless customer experience that seamlessly connects services through facial recognition, utilizing the foundation of the NEC Face Link Service (Note 3), at Azabudai Hills Cafe (Note 4) starting April 1, 2026. This service will feature "Facial Recognition Payment" and "Facial Recognition Coupon" services, promoting the creation of further customer experience value through the implementation of services connected by facial recognition.

[Image: Azabudai Hills Cafe https://www.azabudai-hills.com/shop_list/2002.html]

• Facial Recognition Payment: Utilizing NEC's core biometric technology "Bio-IDiom," which features the world's No. 1 (Note 5) facial recognition technology, this service provides a safe, simple, and convenient payment experience. By pre-registering facial information and credit card details, users can complete payments simply by standing in front of the register. It eliminates the need for a smartphone and enables contactless payment even while wearing a mask or hat.

• Facial Recognition Coupon: For individuals holding special benefits or rights, the system verifies their status via facial recognition, providing a smooth and premium experience. (In this instance, coffee coupons will be sold, allowing purchasers to receive coffee hands-free without waiting, provided they hold the coupon rights.)

Furthermore, the period from April 1 to April 30 is designated as a "Campaign Period," during which users of this service will be awarded points and tickets that can be used at Mori Building facilities. Additionally, from April 1 to April 7, a special pop-up cafe will be set up at Azabudai Hills Cafe. Within the store, we will demonstrate the "no-wallet/no-wait/value-added" frictionless experience enabled by facial recognition and provide guidance on pre-registration methods, allowing customers to understand and utilize the service more smoothly.

Purpose of Providing This Service • Expanding awareness of NEC's facial recognition platform • Verifying the value of the facial recognition platform • Verifying repeatable value • Creating opportunities for registered users to utilize the service at events such as the NEC Karuizawa 72 Golf Tournament (Note 6)

About the Gift Campaign (Note 7) Period: April 1, 2026 – April 30, 2026 Details: Users who register for facial recognition and utilize the payment or coupon services will be awarded Hills Points and shopping tickets.

About the Pop-up Event (Note 7) Period: April 1, 2026 – April 7, 2026 Details: We will reserve Azabudai Hills Cafe to conduct a promotional campaign for this service, featuring the "no-wallet/no-wait/value-added" frictionless experience enabled by facial recognition.

Deployment and Other Services Following the provision of this service, NEC will continue to expand the areas and range of services offering frictionless customer experience value using the NEC Face Link Service, contributing to the realization of "delight" for both consumers and businesses.

In addition, this service is currently being provided at events such as the NEC Karuizawa 72 Golf Tournament.

[Notes] This press release is based on current plans and is subject to change.

(Note 1) NEC Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Takayuki Morita) (Note 2) Mori Building Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Shingo Tsuji) (Note 3) The name "NEC Face Link Service" is currently pending trademark registration. (Note 4) Azabudai Hills Cafe https://www.azabudai-hills.com/shop_list/2002.html (Note 5) "Bio-IDiom" is the collective name for NEC's biometric authentication technologies, including face, iris, fingerprint, palm print, finger vein, voice, and ear acoustic authentication. By leveraging world-class technology and extensive experience, we tailor or combine biometric authentication to meet specific needs, realizing a "world where everyone can use digital technology with peace of mind." https://jpn.nec.com/biometrics/index.html Has achieved No. 1 ranking multiple times in benchmark tests by the U.S. National Institute of Standards and Technology (NIST). https://jpn.nec.com/biometrics/evaluation/index.html *NIST evaluation results do not constitute an endorsement of any specific system, product, service, or company by the U.S. Government. (Note 6) NEC Karuizawa 72 Golf Tournament: https://jpn.nec.com/nec-karuizawa72/index.html (Note 7) This campaign is based on plans as of March 30, 2026, and is subject to change.

<Contact for Inquiries> NEC, 2nd Retail Solutions Division E-Mail: contact_facepayment_1@ebu.jp.nec.com

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  • Source: PR TIMES
  • Category: partnership