NEC and Spready to Jointly Exhibit at "Japan DX Week Spring 2026"

NEC will jointly exhibit with Spready Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Masataka Sako) (Note 1) at "Japan DX Week Spring 2026", to be held at Tokyo Big Sight from Wednesday, April 8 to Friday, April 10, 2026.

Based on the know-how gained through its long-standing business development initiatives, NEC has been building a framework for new business development since 2011. At this exhibition, under the theme "Turning Your Vision into Reality: AI x New Business & Product Planning," NEC will introduce services incorporating its business development know-how for those engaged in new business development and product planning: "NEC Business Plan AI Diagnosis Service," "BestMove," and "cotomi Act." Spready Inc.'s new business idea generation service "HASSAN" will also be introduced.

Mini-seminars are also planned to be held at the booth. We encourage you to visit the NEC booth.

【Overview of NEC Booth】 Booth Location: East Hall 3, E23-38

＜Services and Technologies Scheduled for Introduction＞

NEC Business Plan AI Diagnosis Service

This web service uses AI to comprehensively and objectively diagnose entire business plans based on criteria and evaluation metrics set by the customer, identifying omissions and biases, and proposing optimal actions. In the field of new business development, hesitation in consideration, rework, and concerns about lack of experience or objectivity can lead to project stagnation. This service leverages NEC's business development know-how and AI technology to serve as a guide, reducing hesitation with objective diagnoses and concrete guidelines. This enhances the speed of decision-making and the accuracy of plans, making business development smoother.

BestMove

BestMove is a web service that supports confident decision-making in corporate marketing activities. By combining NEC's proprietary AI technologies, including generative AI, with purchase trend analysis data from sources like credit cards and ID-POS, it instantly formulates strategies that are estimated to have high response rates for highly targeted customers interested in specific products or services, which was previously difficult. Furthermore, the AI Questionnaire/Interview function allows for repeated questionnaires and in-depth interviews with "ultra-high-resolution target customers," enabling monitor surveys to be completed quickly and efficiently. BestMove contributes to research, product planning/development, promotion strategy formulation, and creative generation, bringing innovation to corporate marketing operations.

cotomi Act

NEC's cutting-edge AI agent technology, "cotomi Act," revolutionizes "business development" and "marketing," the two major business processes driving corporate growth. cotomi Act automatically extracts individual "experienced knowledge" from browser operation history and logs, turning it into organizational assets. This enables anyone to efficiently and autonomously perform highly specialized tasks. Tasks such as market research, business plan creation, target analysis, and prediction of response rates for measures can be autonomously executed by AI, reflecting the know-how of experienced professionals and complex tool operations, even by staff without advanced specialized skills. It resolves issues like personalization and insufficient man-hours, realizing an "autonomous business process" where anyone can generate a large volume of high-quality output.

(Joint Exhibit) HASSAN