NEC to Jointly Exhibit with Spready at "Japan DX Week Spring 2026"

NEC will jointly exhibit with Spready Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Masaaki Sako) (Note 1) at "Japan DX Week Spring 2026," to be held at Tokyo Big Sight from April 8 (Wednesday) to 10 (Friday), 2026. Based on the expertise gained through many years of business development efforts, NEC has been building a new business development system since 2011. At this exhibition, under the theme "Shaping Your Ideas: AI x New Business & Product Planning," NEC will introduce its services that incorporate its business development know-how to those involved in new business development and product planning: "NEC Proposal AI Diagnosis Service," "BestMove," and "cotomi Act." Additionally, Spready Inc.'s new business idea generation service "HASSAN" will be presented. Mini-seminars are also planned to be held within the booth. Please visit the NEC booth. **[Overview of NEC Booth]** Booth location: East Hall 3, E23-38 **NEC Proposal AI Diagnosis Service** This is a web service where AI comprehensively and objectively diagnoses an entire proposal based on evaluation criteria set by the customer, clarifying omissions and biases, and proposing optimal actions. In the field of new business development, hesitation, rework, lack of experience, and anxiety about objectivity can lead to project stagnation. This service leverages NEC's business development know-how and AI technology to reduce uncertainty with objective diagnoses and concrete guidelines. This increases the speed of decision-making and the accuracy of planning, making business development progress more smoothly. **BestMove** BestMove is a web service that supports confident decision-making in corporate marketing activities. By combining NEC's proprietary AI technology, including generative AI, with purchase trend analysis data from credit cards and ID-POS, it instantly formulates measures estimated to show high response rates for highly extracted customers who show interest in specific products or services, which was previously difficult. Furthermore, with the AI questionnaire/interview function, it is possible to repeatedly conduct questionnaires and in-depth interviews with "ultra-high-resolution target customers," allowing monitor surveys to be completed quickly at hand. BestMove contributes to research operations, product planning/development operations, promotion measure planning, and creative generation operations, bringing innovation to corporate marketing operations. **cotomi Act** "Business development" and "marketing" drive corporate growth. NEC's cutting-edge AI agent technology "cotomi Act" innovates these two major business processes. cotomi Act is a technology that automatically extracts individual "experiential knowledge" from browser operation history and logs, turning it into organizational assets, enabling anyone to efficiently and autonomously perform highly specialized tasks. A series of tasks such as market research, proposal creation, target analysis, and prediction of measure response rates can be autonomously executed by AI, reflecting the know-how of experts and complex tool operations, even by personnel without advanced specialized skills. This resolves issues such as over-reliance on individuals and labor shortages, realizing an "autonomous business process" where anyone can produce a large volume of high-quality output. **(Joint Exhibition) HAS Keywords: AI, Generative AI, New Business, Business Planning, Business Development, New Business Development, Proposal, Organizational Development, Business Contest, SaaS