[JPI Seminar] "The Full Picture of DeNA's 'Arena × Urban Development' Revenue Model: New Urban Business Being Implemented at Kawasaki Arena City" — Friday, April 10

JPI (Japan Planning Institute) will host a seminar featuring Kotaro Nakadera, Deputy Director of the Kawasaki Base Development Office, Sports & Smart City Business Division at DeNA Co., Ltd., who will provide a detailed explanation of the full picture of DeNA's 'Arena × Urban Development' revenue model.

[Title] Breaking Free from the "Rental Hall Business" The Full Picture of DeNA's 'Arena × Urban Development' Revenue Model — New Urban Business Being Implemented at Kawasaki Arena City —

[Date & Time] Friday, April 10, 2026, 13:30–15:30 ※ Archive viewing registrations are also accepted after the seminar concludes.

[Speaker] DeNA Co., Ltd. Sports & Smart City Business Division, Kawasaki Base Development Office Deputy Director Kotaro Nakadera

[Lecture Overview] The Kawasaki Arena City Project aims to create an "Arena City" that encompasses not just the arena facility itself, but also the surrounding urban development. By fostering new businesses through public-private partnerships and collaboration with neighboring operators, the project seeks to break away from the traditional arena revenue model of "dependence on rental hall income" and build a new business model. The lecture will provide a detailed overview of these initiatives.

[Lecture Topics] 1. Project Overview (1) Location (2) Scale and use composition (3) Business scheme 2. About Kawasaki Arena City (1) The vision for Arena City (2) Connectivity and collaboration with the surrounding area 3. Pre-Construction Initiatives Toward Realizing Arena City (1) Branding and marketing (2) Introduction of individual projects 4. Business Model of Kawasaki Arena City (1) Kawasaki 2050 Model (2) Kawasaki Machi Fest 5. Q&A