Updating All Japanese Foods "Essentially": Continuously Pursuing the Essential Value Proposition of Made in Japan Foods
JP FUNCTIONS Co., Ltd. is committed to pursuing the "essential value" of Japanese food. As its first initiative, the inner beauty support jelly "Hale Chia Seed Stick Jelly" was launched in 2025, with expanded availability at LAWSON and @cosme stores starting April 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 13:10
- 🔍 Collected: April 1, 2026 at 08:05
- 🤖 AI Analyzed: April 22, 2026 at 08:12 (504h 7m after Collected)
Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "JP FUNCTIONS Co., Ltd."
There was a time when "Made in Japan" was a global brand, and Japanese manufacturing, including cars and white goods, flourished. However, in modern times, for example, recent data on the number of highly cited research papers (Top 10% corrected papers) shows Japan ranking 13th globally, indicating a declining international ranking in research capabilities. Furthermore, the nominal GDP per capita (dollar conversion) for fiscal year 2024 has fallen to 24th among the 38 OECD member countries, a new record low from 22nd the previous year, clearly showing a decline in Japan's competitiveness.
Aside from cultural Japanese foods like Sushi / Tempura / Ramen, there is an increasing number of food tech initiatives in Japanese processed foods, partly due to the background of SDGs.
On the other hand, while certain foods, for example, are highly newsworthy as trends, they have not reached the "essential" value for consumers. This is because the conceptual value in consumers' value structure is not accompanied by emotional value such as "deliciousness" or functional value such as "good for the body, healthy." JP FUNCTIONS Co., Ltd. pursues the "essential" value of Japanese food that possesses both emotional and functional values.
## First Release: JAPAN INNER BEAUTY "Hale" Chia Seed Stick Jelly
Amidst the market entry of imported products from neighboring Asian countries, this inner beauty support jelly, originating from Japan, will be launched in 2025. It will be available at many retail formats nationwide, including PLAZA and Sugi Pharmacy, and from April 2026, it will also be sold at LAWSON and @cosme stores.
Concept: "Feeling refreshed the next morning (Hale)"
Utilizing the health and beauty food development and planning know-how cultivated by our company, this newly developed chia seed jelly with a satisfying texture is formulated with beauty ingredients popular among women and ingredients that tend to be deficient.
(Recommended product by the Japan Superfood Association)
[About Hale Chia Seed Stick Jelly]
https://hale-innerbeauty.com/
Keywords: April Dream, Inner Beauty, Inner Care
There was a time when "Made in Japan" was a global brand, and Japanese manufacturing, including cars and white goods, flourished. However, in modern times, for example, recent data on the number of highly cited research papers (Top 10% corrected papers) shows Japan ranking 13th globally, indicating a declining international ranking in research capabilities. Furthermore, the nominal GDP per capita (dollar conversion) for fiscal year 2024 has fallen to 24th among the 38 OECD member countries, a new record low from 22nd the previous year, clearly showing a decline in Japan's competitiveness.
Aside from cultural Japanese foods like Sushi / Tempura / Ramen, there is an increasing number of food tech initiatives in Japanese processed foods, partly due to the background of SDGs.
On the other hand, while certain foods, for example, are highly newsworthy as trends, they have not reached the "essential" value for consumers. This is because the conceptual value in consumers' value structure is not accompanied by emotional value such as "deliciousness" or functional value such as "good for the body, healthy." JP FUNCTIONS Co., Ltd. pursues the "essential" value of Japanese food that possesses both emotional and functional values.
## First Release: JAPAN INNER BEAUTY "Hale" Chia Seed Stick Jelly
Amidst the market entry of imported products from neighboring Asian countries, this inner beauty support jelly, originating from Japan, will be launched in 2025. It will be available at many retail formats nationwide, including PLAZA and Sugi Pharmacy, and from April 2026, it will also be sold at LAWSON and @cosme stores.
Concept: "Feeling refreshed the next morning (Hale)"
Utilizing the health and beauty food development and planning know-how cultivated by our company, this newly developed chia seed jelly with a satisfying texture is formulated with beauty ingredients popular among women and ingredients that tend to be deficient.
(Recommended product by the Japan Superfood Association)
[About Hale Chia Seed Stick Jelly]
https://hale-innerbeauty.com/
Keywords: April Dream, Inner Beauty, Inner Care