School of Package Design - Archive Distribution 2026 -

The Japan Package Design Association (JPDA) (Bunkyo-ku, Tokyo; Chairman: Yoji Shindo) has opened the "School of Package Design" three times since 2021. This time, we will distribute 15 selected popular lectures from all past courses. We offer courses that view brands and package design from three perspectives: "Brand from a Management Perspective," "Brand from a Product Developer's Perspective," and "Brand from a Designer's Perspective."

[Program Overview]

▪️Application Period: June 30, 2026 - September 30, 2026 *Applications are accepted even after the distribution period begins. ▪️Distribution Period: July 27, 2026 - September 30, 2026 *You can watch as many times as you like during this period. ▪️Viewing Method: On the day before the distribution period begins, viewing information (viewing page URL and password) will be sent from the JPDA Secretariat. ▪️Fees: Individual Plan JPDA Member ¥30,000 (tax included) / General ¥50,000 (tax included) / Corporate Plan JPDA Member ¥90,000 (tax included) / General ¥150,000 (tax included) *This is a set of 15 lectures. Individual lectures cannot be applied for.

[Lecture List] *Company names, affiliations, and titles are as of the time of the lecture. Corporate legal status is omitted. - "Koikeya's Rebranding - Management and Design -" Lecturer: Koikeya President, Sato Akira - "The Practice of 'Pure' Design" Lecturer: POLA Chairman, Suzuki Goshi - "What's Important in Communication with Designers" Lecturers: Meiji Ad Agency, Honma Shohei, Ida Kimiko - "Design Locally" Lecturer: Frame, Ishikawa Ryuta - "What is an Orientation? What is Good Design?" Lecturer: Lion, Matsuda Tokumi - "Package Design is Vital for Branding Local Companies" Lecturer: Peace Graphics, Hirai Hidekazu - "Designing Mission: A Chocolate Brand Strategy of 'Sanpo Yoshi' (Three-Way Satisfaction)" Lecturer: MInimal, Yamashita Takashi - "Kagome's Design for Long-Lasting Appeal" Lecturer: Kagome, Watanabe Rie - "A Little Story About Sapporo Beer's Design" Lecturer: Sapporo Beer, Tanaka Akio - "1+1=1 New Package Design" Lecturer: MUJI, Otomo Satoshi - "Solving Problems with Design - Grasping the Essence of Products -" Lecturer: Umehara Design Office, Umehara Shin - "Branding and Package Design that Evokes Customer Empathy" Lecturer: Interbrand, Miyagi Aihiko - "Bringing Warmth to Japan: The Rebranding of 'Asahi Nama Beer' (Commonly Known as Maruefu)" Lecturer: Asahi Beer, Watanabe Kotaro - "What are Interesting Concepts and Interesting Designs?" Lecturer: Suntory, Mizuguchi Yoji - "Art Direction for Toraya and TORAYA AN STAND" Lecturer: Sun-Ad, Kasei Kaoru

▪️For details, please visit the dedicated site: https://www.jpda-school.jp/archive/

▪️Organizer: Public Interest Incorporated Association Japan Package Design Association

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Public Interest Incorporated Association Japan Package Design Association (JPDA)

Official Website https://www.jpda.or.jp/

An industry organization for package design that was founded in 1960 and celebrated its 60th anniversary in 2020.

JPDA's activities are diverse, including the Japan Package Design Awards (design competition), publication of yearbooks, holding exhibitions and seminars, research, domestic and international exchange, and public relations activities. To convey the value and create the appeal of package design, we engage in various forms of "creating spaces" and actively work on a wide range of activities, including international exchange, domestic, and regional initiatives.