Highly Anticipated Permanent 'Esther Bunny Lovely Store', Extremely Popular with Gen Z, Opens Friday, April 24!
Vision Entertainment Inc. announced the opening of 'Esther Bunny Lovely Store,' the brand's first permanent shop, inside Kiddy Land at Tokyu Plaza Omotesando 'Omokado' on April 24, 2026. The store will feature limited edition items, pre-sales, and special photo spots.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 08:45 (93h 13m after Collected)
Vision Entertainment Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hyun-Kyung Kim) announces that the first permanent store for the 'ESTHER BUNNY' brand, the 'Esther Bunny Lovely Store' (Operated by Kiddy Land Co., Ltd.; President: Takahiko Tsumura, Headquarters: Chiyoda-ku, Tokyo), will open at 11:00 a.m. on Friday, April 24, inside the 'Kiddy Land Omokado Store' on the 4th floor of Tokyu Plaza Omotesando 'Omokado' (Shibuya-ku, Tokyo).
[About the 'Esther Bunny Lovely Store']
The 'Esther Bunny Lovely Store' will open inside the new 'Kiddy Land Omokado Store' arriving in Kiddy Land's Harajuku district.
It features a variety of merchandise, including limited-edition items available only here and pre-sale items. The store also features original store designs, such as polka-dot ribbons and in-store decorations and items of the bunny wearing a staff-like outfit.
At the storefront, a very large 'Big Bunny' will welcome everyone and can be enjoyed as a photo spot for taking pictures. Please drop by when you visit Harajuku.
[Store Concept]
A store that gently reminds you of the 'Love myself, Love yourself' feeling that Esther Bunny cherishes. Here, both your 'likes' and your 'weaknesses' are perfectly fine as they are. Wrapped in a pink world, it is a space where you can love yourself more, and where Esther Bunny gently delivers excitement and kindness to you.
[Limited Item Lineup]
*Purchases are limited to 3 per item per person per transaction.
- Esther Bunny 3-Charm Keyholder (2 types) ¥1,078 (tax included)
- Esther Bunny Clear Sticker 3-piece set (6 types) ¥935 (tax included)
[Pre-sale Item Lineup]
- Esther Bunny Plush (8 types) Standing ver. ¥3,300 (tax included), Crawling ver. ¥3,190 (tax included)
- Silicone Smartphone Strap (2 types) ¥1,650 (tax included)
- Secret Smaroid (2 cards per pack, 12 types in total) ¥418 (tax included)
Limited items and new items are scheduled to be introduced one after another in the future.
[Opening Event]
- Original Clear Card Present
As an opening commemoration perk, all customers who purchase ¥3,300 (tax included) or more will receive a clear card with an original design.
*Numbers are limited and will end as soon as they run out.
*One card will be randomly given from 2 types per transaction. You cannot choose the design.
[Store Overview]
Store Name: 'Esther Bunny Lovely Store' (Inside 'Kiddy Land Omokado Store')
Open: Friday, April 24, 2026
Location: 4F Tokyu Plaza Omotesando 'Omokado', 4-30-3 Jingumae, Shibuya-ku, Tokyo 150-0001
Business Hours: 11:00 - 20:00
Annual Holidays: Irregular holidays (Follows 'Kiddy Land Omokado Store')
Store total floor area: approx. 55.41㎡ / approx. 16.79 tsubo
*Total area of 'Kiddy Land Omokado Store': approx. 497.21㎡ (approx. 150.66 tsubo)
[What is Esther Bunny]
A pop and girly-tasting rabbit character designed by Korean-American artist Esther Kim. The unique worldview born from the experience of encountering diverse cultures and values, drawn by Esther Kim, who was born in Los Angeles and spent her teens in Tokyo, is a major appeal.
Also, by continuing to send a message of self-affirmation to 'love yourself,' it has gained broad sympathy from many people across generations and cultures. It is especially gathering support in Asia, including Korea, and its fan base is expanding in Japan, mainly among Generation Z.
Website: https://estherbunny.jp/
[About the 'Esther Bunny Lovely Store']
The 'Esther Bunny Lovely Store' will open inside the new 'Kiddy Land Omokado Store' arriving in Kiddy Land's Harajuku district.
It features a variety of merchandise, including limited-edition items available only here and pre-sale items. The store also features original store designs, such as polka-dot ribbons and in-store decorations and items of the bunny wearing a staff-like outfit.
At the storefront, a very large 'Big Bunny' will welcome everyone and can be enjoyed as a photo spot for taking pictures. Please drop by when you visit Harajuku.
[Store Concept]
A store that gently reminds you of the 'Love myself, Love yourself' feeling that Esther Bunny cherishes. Here, both your 'likes' and your 'weaknesses' are perfectly fine as they are. Wrapped in a pink world, it is a space where you can love yourself more, and where Esther Bunny gently delivers excitement and kindness to you.
[Limited Item Lineup]
*Purchases are limited to 3 per item per person per transaction.
- Esther Bunny 3-Charm Keyholder (2 types) ¥1,078 (tax included)
- Esther Bunny Clear Sticker 3-piece set (6 types) ¥935 (tax included)
[Pre-sale Item Lineup]
- Esther Bunny Plush (8 types) Standing ver. ¥3,300 (tax included), Crawling ver. ¥3,190 (tax included)
- Silicone Smartphone Strap (2 types) ¥1,650 (tax included)
- Secret Smaroid (2 cards per pack, 12 types in total) ¥418 (tax included)
Limited items and new items are scheduled to be introduced one after another in the future.
[Opening Event]
- Original Clear Card Present
As an opening commemoration perk, all customers who purchase ¥3,300 (tax included) or more will receive a clear card with an original design.
*Numbers are limited and will end as soon as they run out.
*One card will be randomly given from 2 types per transaction. You cannot choose the design.
[Store Overview]
Store Name: 'Esther Bunny Lovely Store' (Inside 'Kiddy Land Omokado Store')
Open: Friday, April 24, 2026
Location: 4F Tokyu Plaza Omotesando 'Omokado', 4-30-3 Jingumae, Shibuya-ku, Tokyo 150-0001
Business Hours: 11:00 - 20:00
Annual Holidays: Irregular holidays (Follows 'Kiddy Land Omokado Store')
Store total floor area: approx. 55.41㎡ / approx. 16.79 tsubo
*Total area of 'Kiddy Land Omokado Store': approx. 497.21㎡ (approx. 150.66 tsubo)
[What is Esther Bunny]
A pop and girly-tasting rabbit character designed by Korean-American artist Esther Kim. The unique worldview born from the experience of encountering diverse cultures and values, drawn by Esther Kim, who was born in Los Angeles and spent her teens in Tokyo, is a major appeal.
Also, by continuing to send a message of self-affirmation to 'love yourself,' it has gained broad sympathy from many people across generations and cultures. It is especially gathering support in Asia, including Korea, and its fan base is expanding in Japan, mainly among Generation Z.
Website: https://estherbunny.jp/