Trip.com Announces Latest Travel Trends Regarding International Sports Events

Trip.com has announced travel trends for the international sports event being held in North America this summer. Bookings by Japanese travelers are up 250% year-on-year, the highest among surveyed markets. Over 30% of Japanese travelers are planning multi-city itineraries, and they are also noted for planning their trips earlier than any other market.
調査NQ 87/100出典:PR Times

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  • 📰 Published: June 11, 2026 at 14:00
  • 🔍 Collected: June 11, 2026 at 14:27 (27 min after Published)
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Global online travel service provider Trip.com has released its travel reservation trends for the international sports event taking place in North America this summer.

According to Trip.com data, bookings by Japanese travelers for air tickets to the host cities are up 250% year-on-year for the first half of the tournament, marking the highest growth rate among markets surveyed. Japanese travelers also outperformed other nationalities in multi-city itineraries and early booking behavior.

Key survey findings:
- Over 30% of Japanese travelers are visiting two or more cities, marking the highest multi-city travel rate among surveyed markets.
- The most popular destinations were Dallas for the first half of the tournament and Los Angeles for the latter half.
- Popularity in Mexico has spiked, with hotel bookings in Monterrey up over 40 times year-on-year.
- Japanese travelers tend to plan their spectating trips earlier than anywhere else in the world, with some booking the knockout stages as far as 127 days in advance.
- Stays are short and intensive, averaging 8 days for the group stage and 11 days for the knockout stage.

FAQ

Are more Japanese travelers attending the sport event?

Yes, bookings are up 250% compared to last year, the highest growth among markets surveyed.

What is unique about the Japanese travel style?

Over 30% visit multiple cities; they are highly efficient and plan well in advance.

How long do they stay?

Short-term, focused visits: averaging 8 days for group stages and 11 days for knockout stages.