Trip.com Announces Expanding Trend of Set-Jetting Demand Triggered by K-Content
Trip.com has announced that viewing video content significantly boosts travel demand (set-jetting), with 70% of APAC travelers choosing destinations based on movies and shows, heavily influenced by series like 'Single's Inferno'.
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- 📰 Published: April 10, 2026 at 00:00
- 🔍 Collected: April 11, 2026 at 00:30 (24h 30m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 23:14 (214h 44m after Collected)
Global online travel service provider Trip.com has announced trends in travel demand, including so-called "holy land pilgrimages" (set-jetting), where viewing video content such as dramas and dating reality shows increases interest in travel destinations and booking behavior. Particularly in the Asian region, it was revealed that 70% of travelers consider travel destinations based on viewed content such as movies and TV shows.
■ Travel demand originating from viewed content is expanding
According to Trip.com's "MOMENTUM 2025 REPORT" *1, 70% of travelers in the Asia-Pacific region consider travel destinations referencing places they saw in movies, TV shows, etc. While interest is particularly high among those aged 25-34, 48% of those aged 65 and over are also influenced by viewed content, revealing that "content-driven travel demand" is spreading across a wide range of generations.
*1 https://file.tripcdn.com/files/6/mkt_groupwebsite_file/25g1t12000ihebxl2BFD3.pdf
■ Interest in Incheon rises with "Single's Inferno"
According to Trip.com's public data, in Incheon, South Korea, which became the main filming location for "Single's Inferno" Season 5, hotel searches by overseas users increased by 118% month-on-month, and searches by domestic users also increased by 18% month-on-month. This indicates that viewing the program has sparked growing interest in the filming locations themselves.
Furthermore, searches for Inspire Entertainment Resort, which appears as "Paradise" in the program, also increased by 102% month-on-month. It can be seen that attention to iconic spots appearing in the work is leading to consideration of accommodations and stay destinations.
■ Ripple effects to Japan, Canada, and Italy with "Love Deadline"
After the release of the Netflix drama "Love Deadline," multiple filming locations in Japan and overseas also
■ Travel demand originating from viewed content is expanding
According to Trip.com's "MOMENTUM 2025 REPORT" *1, 70% of travelers in the Asia-Pacific region consider travel destinations referencing places they saw in movies, TV shows, etc. While interest is particularly high among those aged 25-34, 48% of those aged 65 and over are also influenced by viewed content, revealing that "content-driven travel demand" is spreading across a wide range of generations.
*1 https://file.tripcdn.com/files/6/mkt_groupwebsite_file/25g1t12000ihebxl2BFD3.pdf
■ Interest in Incheon rises with "Single's Inferno"
According to Trip.com's public data, in Incheon, South Korea, which became the main filming location for "Single's Inferno" Season 5, hotel searches by overseas users increased by 118% month-on-month, and searches by domestic users also increased by 18% month-on-month. This indicates that viewing the program has sparked growing interest in the filming locations themselves.
Furthermore, searches for Inspire Entertainment Resort, which appears as "Paradise" in the program, also increased by 102% month-on-month. It can be seen that attention to iconic spots appearing in the work is leading to consideration of accommodations and stay destinations.
■ Ripple effects to Japan, Canada, and Italy with "Love Deadline"
After the release of the Netflix drama "Love Deadline," multiple filming locations in Japan and overseas also