Surpassed 1 Million Units in 2 Days! Strong Performance for Sunstar's 'GUM Premium Dental Paste'
Sunstar's newly released 'GUM Premium' toothpaste series surpassed 1 million units shipped in just 2 days. The premium product captures the growing consumer need for advanced oral care.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:31
- 🤖 AI Analyzed: April 21, 2026 at 01:11 (350h 39m after Collected)
Sunstar Group (hereinafter referred to as Sunstar) announced that six toothpaste products from its new "GUM Premium" series, launched on Monday, March 30, 2026, have exceeded cumulative shipments of 1 million units in just two days after their release, making a very strong start.
This series utilizes a unique formulation based on 35 years of research results from G.U.M, the No. 1 selling brand in periodontal disease prevention toothpaste*¹. The series addresses oral care needs, featuring the "GUM Premium Dental Paste" that protects the foundation of the teeth, including the gums and alveolar bone tissue, to prevent periodontal disease.
In the midst of growing awareness of oral care recently, consumers are increasingly feeling anxious or unfulfilled regarding their own oral care. As a new product from the G.U.M brand, it garnered high expectations from retailers even before its release, reaching a shipment volume of 1 million units in two days.
The series' "GUM Premium Dental Brush", which automatically corrects excessive brushing force, has also seen shipment numbers significantly exceeding expectations, driving strong overall performance for the series.
*1 Intage SRI+ Periodontal Disease Prevention Toothpaste Market, Jan-Dec 2025, Sales Volume by Brand, GUM Brand Total Toothpaste
**[Comment from the Person in Charge: Takahiro Ueda, Sunstar GUM Brand Manager]**
Recently, the unit price of toothpastes and toothbrushes has been trending upward in the oral care market. We presume this is largely due to changing consumer behavior driven by increased oral care awareness; customers want to protect their oral health even if it means spending a little more money than before. By riding this market trend and capturing the needs for higher-priced oral care products, we believe it has boosted our strong performance. Moving forward, G.U.M will continue to support healthy daily lives for as many people as possible by providing products and information that meet consumers' oral care needs.
**[GUM Premium Series Product Overview]**
**GUM Premium Dental Paste (Quasi-drug)**
Brand Name: Medicated G.U.M Dental Paste SHE/ SHA
In addition to the power to sterilize and remove periodontal disease bacteria that G.U.M has continuously pursued, it contains a medicated protective ingredient β-
This series utilizes a unique formulation based on 35 years of research results from G.U.M, the No. 1 selling brand in periodontal disease prevention toothpaste*¹. The series addresses oral care needs, featuring the "GUM Premium Dental Paste" that protects the foundation of the teeth, including the gums and alveolar bone tissue, to prevent periodontal disease.
In the midst of growing awareness of oral care recently, consumers are increasingly feeling anxious or unfulfilled regarding their own oral care. As a new product from the G.U.M brand, it garnered high expectations from retailers even before its release, reaching a shipment volume of 1 million units in two days.
The series' "GUM Premium Dental Brush", which automatically corrects excessive brushing force, has also seen shipment numbers significantly exceeding expectations, driving strong overall performance for the series.
*1 Intage SRI+ Periodontal Disease Prevention Toothpaste Market, Jan-Dec 2025, Sales Volume by Brand, GUM Brand Total Toothpaste
**[Comment from the Person in Charge: Takahiro Ueda, Sunstar GUM Brand Manager]**
Recently, the unit price of toothpastes and toothbrushes has been trending upward in the oral care market. We presume this is largely due to changing consumer behavior driven by increased oral care awareness; customers want to protect their oral health even if it means spending a little more money than before. By riding this market trend and capturing the needs for higher-priced oral care products, we believe it has boosted our strong performance. Moving forward, G.U.M will continue to support healthy daily lives for as many people as possible by providing products and information that meet consumers' oral care needs.
**[GUM Premium Series Product Overview]**
**GUM Premium Dental Paste (Quasi-drug)**
Brand Name: Medicated G.U.M Dental Paste SHE/ SHA
In addition to the power to sterilize and remove periodontal disease bacteria that G.U.M has continuously pursued, it contains a medicated protective ingredient β-