Ora2 Ties Up with 'Today, I fell in love.' Ohinasama Stands Up Against the 'Incarnation of Stain', the Enemy of Whiteness! Web CM Featuring Popular Members Released

Sunstar Group's No.1 whitening toothpaste market brand "Ora2" will release a new Web CM "Because the enemy of whiteness is stain!" in tie-up with ABEMA's popular romance reality show "Today, I fell in love." ("Kyousuki") starting Thursday, April 2, 2026.

The new "Ora2 me" Web CM features popular "Kyousuki" cast members Hirona Nagahama, Ao Nagase, Moeka Shirota, and Rui Kurata. When a group of three high schoolers who love food and drinks that cause stains (tooth discoloration) are enjoying lunch in the classroom, Rui (Kurata), the "incarnation of stain," suddenly appears, plunging them into a fantasy world. Ohinasama (Nagahama), an "Ora2 fairy," bravely stands up against him in a story to protect the whiteness of their teeth and their three shining smiles from the "enemy of whiteness," the stain. The new Web CM uses AI-generated fantasy worlds to express the importance of making lunchtime brushing a daily habit and the effectiveness of Ora2 me Stain Clear.

Ora2 believes that bringing out the original whiteness of each person's teeth fosters confidence and provides a catalyst for their true selves to shine. Through this Web CM and campaign, we will support daily oral care so it becomes an enjoyable habit. Protecting teeth from stains, boosting a step towards shining authentically with a confident smile. Ora2 supports your everyday life.

*1 Intage SRI+ Japan Whitening Toothpaste Market Jan-Dec 2025 Total Sales by Brand, Ora2 Brand Toothpaste Total

[WEB CM Overview] Title: Because the enemy of whiteness is stain! Release date: Thursday, April 2, 2026 Release method: ABEMA / Ora2 Official YouTube YouTube URL: 30 seconds https://www.youtube.com/watch?v=IOJAY-SP6gw 60 seconds https://www.youtube.com/watch?v=defCCOAxZ1A