Ricoh and LIFULL Partner to Automatically Generate Rental Property Video Content Using 360-Degree Spatial Data and AI
Ricoh and LIFULL have partnered to launch an initiative that automatically generates video content for rental properties using 360-degree spatial data and AI. Starting June 2026, this will be implemented on LIFULL HOME'S, reducing the burden of video production for real estate businesses and enhancing property understanding for users.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 02:50 (15h 18m after Collected)
Ricoh Co., Ltd. (President and CEO: Akira Oyama) will begin an initiative to automatically generate content for information posting and customer attraction for rental properties, utilizing its proprietary AI based on 360-degree spatial data acquired with the 360-degree camera RICOH THETA. Ricoh, in collaboration with LIFULL Co., Ltd. (Representative Director and President: Yuji Ito), will start utilizing this initiative for rental properties on LIFULL HOME’S from June 2026.
As the first phase, a mechanism will be deployed to automatically generate video content for real estate customer attraction that intuitively conveys the charm and key features of properties by analyzing property characteristics and highlights from 360-degree spatial data. This will enable real estate businesses to efficiently generate rich customer attraction content that communicates the appeal of properties in a short time, without the significant burden of individual video production.
This initiative utilizes "RICOH360 Business Package Customer Attraction AI" (*1), an all-in-one package for real estate provided by Ricoh. Through this initiative, LIFULL HOME'S will enable rich information dissemination while minimizing the burden on real estate businesses, thereby building a better matching environment with users searching for homes.
Moving forward, Ricoh and LIFULL will promote the generation of diverse customer attraction content such as real estate photos, videos, panoramas, and staging, starting from 360-degree spatial data, and advance the sophistication of information provision in home searching. This aims to streamline content generation in customer attraction operations for real estate businesses and evolve the very nature of customer attraction and appeal in the real estate industry.
Details of this initiative are scheduled to be introduced at the "Rental Housing Management & EXPO" held from May 13 to May 15, 2026.
Background
In recent years, user behavior in acquiring information when searching for a home has changed significantly. In addition to traditional floor plans, still images, and text information, there is a growing need for information that allows intuitive understanding of spatial expanse, connections between rooms, and living flow. On the other hand, for real estate businesses, producing rich content such as videos involves a significant process load, making efficient operation difficult. Thus, there is a demand for initiatives that balance improving information provision value with operational efficiency.
Overview of Initiative
Against this backdrop, Ricoh has collaborated with LIFULL to realize a new mechanism that automatically generates customer attraction content starting from captured data, utilizing 360-degree spatial data and AI. With this mechanism, real estate businesses can leverage already acquired 360-degree spatial data to use video as a new means of appeal for customer attraction, without significantly increasing the burden of new shooting or editing work. This allows for both streamlining on-site operations and improving information appeal.
Furthermore, for users searching for homes, videos structured and expressed to aid property understanding make it easier to intuitively grasp spatial connections and property features that are difficult to understand from still images and text alone. As a result, it becomes easier to compare and consider multiple properties, and an improved sense of satisfaction in home selection is expected.
Future Development
Moving forward, Ricoh will expand the range of expression and utilization methods for content in real estate customer attraction, primarily through its application in "LIFULL HOME'S," by promoting real estate DX through technology utilization. Through this initiative, real estate businesses will be able to disseminate information with higher appeal while minimizing operational burden. Ricoh will contribute to the evolution of digital utilization across the entire real estate industry by streamlining customer attraction operations and improving information value.
Furthermore, starting from 360-degree spatial data, Ricoh will promote the automatic generation and sophistication of diverse customer attraction content (photos, videos, panoramas, staging, etc.) to realize an information environment that is easy for home seekers to understand, compare, and choose with satisfaction.
Comment from Ms. Chie Goshima, Head of Rental Project, LIFULL HOME'S Business Division, LIFULL Co., Ltd.
Amidst the deepening labor shortage in the real estate industry, balancing the enrichment of property information with operational efficiency is extremely challenging. Meanwhile, with video viewing becoming commonplace, intuitive information gathering through videos is now standard in home searching. Through this initiative, LIFULL HOME'S will be able to quickly provide a "near-viewing experience" for more properties while minimizing the operational burden on real estate businesses. We expect this to contribute to users' satisfactory home selection. We will continue to collaborate with partner companies to realize our vision of "the best matching of people and homes" and evolve the way people search for homes.
As the first phase, a mechanism will be deployed to automatically generate video content for real estate customer attraction that intuitively conveys the charm and key features of properties by analyzing property characteristics and highlights from 360-degree spatial data. This will enable real estate businesses to efficiently generate rich customer attraction content that communicates the appeal of properties in a short time, without the significant burden of individual video production.
This initiative utilizes "RICOH360 Business Package Customer Attraction AI" (*1), an all-in-one package for real estate provided by Ricoh. Through this initiative, LIFULL HOME'S will enable rich information dissemination while minimizing the burden on real estate businesses, thereby building a better matching environment with users searching for homes.
Moving forward, Ricoh and LIFULL will promote the generation of diverse customer attraction content such as real estate photos, videos, panoramas, and staging, starting from 360-degree spatial data, and advance the sophistication of information provision in home searching. This aims to streamline content generation in customer attraction operations for real estate businesses and evolve the very nature of customer attraction and appeal in the real estate industry.
Details of this initiative are scheduled to be introduced at the "Rental Housing Management & EXPO" held from May 13 to May 15, 2026.
Background
In recent years, user behavior in acquiring information when searching for a home has changed significantly. In addition to traditional floor plans, still images, and text information, there is a growing need for information that allows intuitive understanding of spatial expanse, connections between rooms, and living flow. On the other hand, for real estate businesses, producing rich content such as videos involves a significant process load, making efficient operation difficult. Thus, there is a demand for initiatives that balance improving information provision value with operational efficiency.
Overview of Initiative
Against this backdrop, Ricoh has collaborated with LIFULL to realize a new mechanism that automatically generates customer attraction content starting from captured data, utilizing 360-degree spatial data and AI. With this mechanism, real estate businesses can leverage already acquired 360-degree spatial data to use video as a new means of appeal for customer attraction, without significantly increasing the burden of new shooting or editing work. This allows for both streamlining on-site operations and improving information appeal.
Furthermore, for users searching for homes, videos structured and expressed to aid property understanding make it easier to intuitively grasp spatial connections and property features that are difficult to understand from still images and text alone. As a result, it becomes easier to compare and consider multiple properties, and an improved sense of satisfaction in home selection is expected.
Future Development
Moving forward, Ricoh will expand the range of expression and utilization methods for content in real estate customer attraction, primarily through its application in "LIFULL HOME'S," by promoting real estate DX through technology utilization. Through this initiative, real estate businesses will be able to disseminate information with higher appeal while minimizing operational burden. Ricoh will contribute to the evolution of digital utilization across the entire real estate industry by streamlining customer attraction operations and improving information value.
Furthermore, starting from 360-degree spatial data, Ricoh will promote the automatic generation and sophistication of diverse customer attraction content (photos, videos, panoramas, staging, etc.) to realize an information environment that is easy for home seekers to understand, compare, and choose with satisfaction.
Comment from Ms. Chie Goshima, Head of Rental Project, LIFULL HOME'S Business Division, LIFULL Co., Ltd.
Amidst the deepening labor shortage in the real estate industry, balancing the enrichment of property information with operational efficiency is extremely challenging. Meanwhile, with video viewing becoming commonplace, intuitive information gathering through videos is now standard in home searching. Through this initiative, LIFULL HOME'S will be able to quickly provide a "near-viewing experience" for more properties while minimizing the operational burden on real estate businesses. We expect this to contribute to users' satisfactory home selection. We will continue to collaborate with partner companies to realize our vision of "the best matching of people and homes" and evolve the way people search for homes.