Ricoh conducted a survey of 312 B2B sales representatives nationwide. 72.4% spend 30 minutes or more daily on scheduling and related administrative tasks, equating to 120 hours (approximately 15 working days) annually. 57.0% experienced lost sales opportunities due to scheduling delays (e.g., customer interest declined, customers went to competitors). 56.4% require 3 or more email exchanges to confirm one appointment; 15% require 6 or more. 26.9% forgot reminder contacts, 25.6% had incomplete contact details, 23.4% had misunderstandings with customers. 69.6% expressed a need for a system allowing customers to self-book appointments immediately upon inquiry. Ricoh offers "RICOH Business Cloud: Apotori" to streamline scheduling. Upcoming enhancements include a "Form function" for instant booking after web inquiry submission and a "Conditional branching function" to filter qualified leads. The service can be activated immediately with a Google account.
FACT BOX
- Source: PR TIMES
- Category: Survey報告, 製品/サービス強化, ビジネス戦略