PUMA x HYROX AW26 Collection Launches June 18 Ahead of AirAsia HYROX Chiba

Puma is the global sports apparel and footwear partner for the fitness race 'HYROX,' providing innovative gear to support competitors' performance. In Japan, interest in fitness racing continues to grow, following the inaugural HYROX Yokohama event in August 2025 and the AirAsia HYROX Osaka event in January 2026. With the 'AirAsia HYROX Chiba' event scheduled from August 6 to 9, 2026, at Makuhari Messe, the latest 'PUMA x HYROX' collection will be released sequentially starting June 18, 2026.

HYROX has gained global popularity for its unique competition format, which blends running and functional training. The 2024/25 season saw 74 events globally with over 650,000 participants, and the 2025/26 season expects over 100 events with 1.3 million participants.

Under the concept 'MADE FOR THIS,' the collection features footwear and apparel designed to handle every phase of competition, supporting challengers from running to high-intensity training and the race itself.

The footwear lineup is designed for various scenarios in HYROX, from race days to daily training. The 'DEVIATE NITRO™ ELITE 4 HYROX' is a high-performance model specifically developed for HYROX racing. The collection also includes 'DEVIATE NITRO™ 4 HYROX' and 'VELOCITY NITRO™ 5 HYROX' to cater to diverse performance needs.

The apparel uses Puma's advanced moisture-wicking and sweat-management technology, 'PWRMODE with DryElite technology.' This technology ensures a dry and comfortable feel during high-intensity training and racing. The design also emphasizes mobility to support all movements required in functional training and running.

- DEVIATE NITRO™ ELITE 4 HYROX: A high-performance model for race day. Specifically designed for HYROX, this shoe rebuilds Puma’s high-speed racing models to handle the repetitive transitions between running and functional training. It combines the high-rebound NITROFOAM™ ELITE and a full-length PWRPLATE for stable propulsion and energy return. The PUMAGRIP outsole features a lug design optimized for HYROX surfaces.

- DEVIATE NITRO™ 4 HYROX: Suitable for both training and racing. Based on the 'DEVIATE NITRO™ 4,' this model offers stable running performance with enhanced NITROFOAM™ midsoles and flexible PWRPLATE construction.

- VELOCITY NITRO™ 5 HYROX: Combines comfort and stability. Features a full-length NITROFOAM™ midsole for cushioning and a wider sole base for stability, making it ideal for daily training and racing.