PUMA Unveils New Visuals Featuring BLACKPINK's ROSÉ, Showcasing Low-Profile "H-STREET" Shoes, Expressing a World Where Daily Life and Unreality Intersect

PUMA Japan Co., Ltd. (Headquartered in Shinagawa-ku, Tokyo) has released new visuals featuring BLACKPINK's ROSÉ, who serves as a global brand ambassador, for its low-profile shoes "H-STREET."

The H-STREET first appeared as a lifestyle model in 2003, re-engineered with inspiration from the late 1990s running spikes "Harambee." While inheriting its lightweight and race-specific design, it has evolved into a modern style with a low-profile silhouette and sharp form. It is positioned as a representative model among PUMA's low-profile shoes.

The new visuals express a world where everyday scenes, such as quiet residential areas and well-maintained hedges, are intertwined with a somewhat surreal atmosphere. The H-STREET naturally blends into ROSÉ's daily life, resulting in an impressive visual that crosses between the ordinary and the extraordinary. Her unique style and presence highlight the new appeal of H-STREET.

The model worn features a design based on an ivory color with metallic accents. In addition to its minimal and sophisticated form, while maintaining the T-shaped toe box and a silhouette inspired by sprint spikes, it elevates the functional beauty derived from the track into everyday style.

H-STREET will be available at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Kyoto, PUMA Store Sapporo Factory, PUMA Store Sapporo Tokyu, PUMA Store Shibuya, PUMA Store Saitama Cocoon City, PUMA Official Online Store (https://jp.puma.com/), PUMA App, and select retailers.

* Product availability may vary by store. * Launch dates and retailers are subject to change. Please be aware.

Product Name: H-STREET OG Suggested Retail Price: 12,100 JPY (tax included) Product Number: 403692 Color: 05

[About PUMA] PUMA is one of the world's leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories. For 77 years, PUMA has accelerated the development of sports and culture through product development for athletes seeking "the fastest." PUMA is committed to expanding the possibilities of sports and self-expression, challenging itself to enable athletes and everyone to perform at their best while valuing their "individuality." Currently, it offers performance products for various sports categories such as football, running, training, basketball, golf, and motorsports, along with lifestyle products inspired by each sport. Furthermore, through collaborations with renowned designers and brands, PUMA is working to spread the wonder of sports into the fashion and street culture scenes. The PUMA Group owns the brands PUMA, Cobra Golf, and stichd, and is headquartered in Herzogenaurach, Germany. It operates in over 120 countries and has approximately 20,000 employees worldwide. For more details, please visit https://jp.puma.com.

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