5 MASH Style Lab Brands and PUMA Announce First Simultaneous Collaboration: Special Models Based on Low-Profile Shoe 'H-STREET'

PUMA Japan K.K. (Headquarters: Shinagawa-ku, Tokyo) announces collaboration models based on the low-profile shoe "H-STREET," which has roots in track and field spikes, with five brands operated by MASH Style Lab Co., Ltd.: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, and emmi. This collection will be generally released at each MASH Style Lab brand starting Wednesday, May 6, 2026. Ahead of the release, a limited-time concept store, "WELLNESS STYLE LAB," will be held in Tokyo and Osaka for pre-sales. This collaboration marks PUMA's first initiative where five brands simultaneously participate on a single base model. Reflecting the worldview and sensibility of each brand, the collection deploys a special lineup that fuses fashion and lifestyle with the low-profile, refined silhouette of H-STREET. ## [Limited Concept Store "WELLNESS STYLE LAB"] Ahead of the release of this collection, the limited-time concept store "WELLNESS STYLE LAB" will be held at two venues for pre-sales. Dates: Monday, April 13, 2026, to Sunday, April 19, 2026 Dates: Wednesday, April 29, 2026, to Tuesday, May 5, 2026 In addition to the collaboration H-STREET models, the store will offer related items such as apparel and bags. Also, an event where customers who purchase collaboration shoes and knapsacks can enjoy customization is planned. This collection will be available from Wednesday, May 13, at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Kyoto, PUMA Store Shibuya, the PUMA Official Online Store (https://jp.puma.com/jp/ja), and the PUMA App. Please check the websites of each handling store regarding PUMA product availability. * Products handled may vary partially by store. Please note that release dates and stores are subject to change. * This collection will be generally released from Wednesday, May 6, at MASH Style Lab brands. Pre-sales are also conducted at limited-time POP UP stores. ## [Brand Details] ### Combining an elegant pink typical of SNIDEL with silver that gives a modern impression, this pair achieves both femininity and refinement. The insole features a double name, creating a design with a special feel.