1st Collaboration with "MASU" to be Released on Sunday, April 12, 2026, 2nd "THE POWERPUFF GIRLS x PUMA" Collection Now Available from Wednesday, April 1, 2026
PUMAは、日本発のファッションブランドMASUとの第2弾コラボレーションコレクションを2026年4月12日より発売します。また、ワーナーブラザース・ディスカバリーとのパートナーシップにより、「THE POWERPUFF GIRLS x PUMA」コレクションを2026年4月1日より発売中です。さらに、日本人の足型データをもとに開発した新フットウェアシリーズ「MOVE ON」を3月より発売し、購入者向けのキャンペーンを2026年3月13日から4月19日まで実施しています。
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 07:00
- 🔍 Collected: April 7, 2026 at 22:30
- 🤖 AI Analyzed: April 18, 2026 at 12:26 (253h 56m after Collected)
1st Collaboration with "MASU" to be Released on Sunday, April 12, 2026
We are announcing the second collaboration collection with the Japanese fashion brand "MASU." This collection features collaborative shoes based on "H-STREET," as well as items such as T-shirts and bags. It will be pre-released at MASU's POP-UP event "Instant Castle" from Saturday, April 11, 2026. The official release will be on Sunday, April 12, 2026.
This collection introduces "H-STREET 'BOYS NOTE'," which fuses the world view of MASU with H-STREET, a model born in 2003 as a lifestyle shoe, rooted in the running spike "Harambee" that emerged in the late 1990s. The graphics and handwritten motifs scattered across the upper evoke the cheers and memories of a stadium, adding a new story to the classic silhouette.
Additionally, T-shirts inspired by Puma's icon "T7" express lines that change in gradation as a symbol of "the will to rise again." Along with the numbering and graphics placed on the front and back, they embody the fusion of sports and culture. Furthermore, the "GRIP BAG" uses eco-leather and layers messages through embroidery and printing, resulting in a design that expresses a story passed down through generations.
This collection, featuring graphics and messages from MASU's atelier team throughout, is a special lineup that fuses Puma's archives with MASU's sensibility.
[Pre-release] Saturday, April 11, 2026, 12:00 PM *Pre-release only at Instant Castle
[General Release Date] Sunday, April 12, 2026
[Product Retailers] Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Official Online Store, PUMA App, MASU Official Online Store (https://masu-onlinestore.com/), some authorized dealers
*Release dates and retailers are subject to change. Please note that retailers are also subject to change.
2 "THE POWERPUFF GIRLS x PUMA" Collection Now Available from Wednesday, April 1, 2026
In partnership with Warner Bros. Discovery Global Consumer Products, the "THE POWERPUFF GIRLS x PUMA" collection, a collaboration with the popular American animated series "The Powerpuff Girls," has been available since Wednesday, April 1, 2026. This collection fuses Puma's sports DNA with the energetic and iconic world of The Powerpuff Girls. Through visuals that combine sweetness and coolness, it proposes a style that blends sports and street. The intersection of pop culture and fashion has resulted in a collection that is both playful and impactful.
Born in the United States in 1998, The Powerpuff Girls is a work that has been loved across generations for its unique cartoon visuals and its portrayal of heroines who possess both cuteness and strength. Inspired by this spirit, Puma incorporates the series' symbolic colors and the charm of its characters into the designs, proposing a style that celebrates individuality.
This collection balances pop appeal with a sophisticated impression by combining signature colors of pink, blue, and green with basic colors such as black and white. Apparel includes short-sleeved T-shirts, polo shirts, pleated mini skirts, and long pants, with accessories such as caps also in the lineup. In terms of design, character graphics are boldly incorporated into T-shirts to create a playful style. Polo shirts use knit rib material, creating a minimalist yet sporty and cool impression. Furthermore, pleated mini skirts and wide pants feature three-dimensional cutting and comfortable materials, making them easy to incorporate into daily wear. Ribbon details and transparent colorings balance "sweetness" and "coolness" well.
For footwear, the collection reflects the world of The Powerpuff Girls, based on Puma's iconic "SPEEDCAT" series. In addition to the retro racing style SPEEDCAT, the lightweight "SPEEDCAT BALLET" and "SPEEDCAT GO" also appear. Streamlined silhouettes, color blocking, graphics, and ribbon details express a more vibrant individuality. Furthermore, as a special specification exclusive to this collection, an original shoe box with laser processing is provided. This offers a special experience where you can feel the world of The Powerpuff Girls from the moment you open it.
*Please note that the shoes shown are not handled by Puma.
[Available] Wednesday, April 1, 2026
[Product Retailers] Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Kyoto, Puma Store Shibuya, Puma Official Online Store, PUMA App, some authorized dealers *Release dates and retailers are subject to change. Please note that retailers are also subject to change.
3 "MOVE ON" Series Developed Based on Japanese Foot Shape Data Now Available
The new footwear series "MOVE ON," developed with the theme of seamlessly enjoying movement from daily life to light exercise, has been available since March.
MOVE ON is a series that achieves a "just right fit" for many Japanese people by adopting a dedicated last developed based on Japanese foot shape data. It offers comfortable footwear for both daily life and active scenes.
The series features a last design that creates a natural fit, as well as lightweight PUMA SOFTRIDE FOAM in the midsole, providing lightness, cushioning, support to reduce foot strain, and a rocker shape structure to support smooth foot movement.
It eliminates the boundary between daily life and exercise, supporting a lifestyle where everyone naturally wants to move their bodies. It is active in various scenes, from walking around town and shopping to strolling in the park and light running.
[Product Lineup]
"MOVE ON F (Everyday)" has a design that blends into daily life and features stopper shoelaces for smooth on and off. It offers a comfortable fit with a wide design.
"MOVE ON U (Move)" features a breathable mesh upper and is suitable for sports scenes. It is a model that makes exercise feel more accessible.
"MOVE ON R (Easy)" is a sneaker sandal with Velcro, comfortable to wear barefoot or with socks, making it easy to slip on.
In conjunction with the launch of this series, a campaign themed "Take a new step with MOVE ON this spring" is currently underway. Among those who purchase eligible products and apply, a total of 60 winners will receive items to support their new steps.
Applications can be easily submitted by adding the official LINE account "Puma Campaign 2026" as a friend and entering the required information.
[Campaign Period]
Purchase period: Friday, March 13, 2026, 0:00 - Monday, April 13, 2026, 23:59
Application period: Friday, March 13, 2026, 0:00 - Sunday, April 19, 2026, 23:59
Please check the special page (LINK) for details.
[Product Retailers] Puma Store Odaiba, Puma Store Sapporo Factory, Puma Store Sapporo Tokyu, Puma Store Nagasaki, Puma Official Online Store, PUMA App, some authorized dealers *Release dates and retailers are subject to change. Please note that retailers are also subject to change.