P&G's 'Gold Febreze' Makes Its Debut at Comiket! Special Booth to Save 'Otakus Goods' That Can't Be Washed. Koharu Kominato from 'Love Live! Sunshine!!' Appointed as 'Otakus Goods Deodorization Ambassador'!

P&G Japan Co., Ltd. (Headquarters: Chuo-ku, Kobe City) will debut a special booth for 'Febreze Premium' (commonly known as 'Gold Febreze'), the pinnacle of the 'Febreze' series of deodorizers for clothing and fabric products, at 'Comiket 108' to be held at Tokyo Big Sight on August 15th (Sat) and 16th (Sun), 2026.

In conjunction with this exhibition, Koharu Kominato from the school idol group Aqours in 'Love Live! Sunshine!!' has been appointed as the 'Otakus Goods Deodorization Ambassador.' Today, in celebration of Koharu Kominato's birthday on June 13th, we are releasing information about this collaboration.

Background of First Participation in Comiket: 'Items Filled with Love for Otakus Can't Be Washed'

In recent years, participating in events with full graphic T-shirts, otakus plushies (otakus nuis), towels, bags, and other items has become a standard practice for otakus activities. However, fans have a serious concern about fabric goods that have absorbed a lot of sweat and heat from harsh summer events and daily otakus activities. This is the problem of 'Even if the smell and bacteria are concerning, precious goods must not be washed for fear of shape distortion or color fading.' To address this, 'Gold Febreze,' which has the highest level of deodorization and sterilization power in Febreze history*₁, has decided to make its first corporate booth appearance at the summer Comiket, known for its harsh heat and humidity, to assist in deodorizing everyone's precious otakus goods.

Highlights of the Gold Febreze × C108 Special Booth

On the day of the special booth, featuring Ambassador Koharu Kominato, we will offer three special contents, including the 'Otakus Items Deodorization Spot.'

① [Experience] Otakus Goods Deodorization Spot ~ Deodorization Experience with Exclusive Voice!~

This is an experience corner where visitors can deodorize and sterilize*₁ their 'otakus goods' brought on the day using 'Gold Febreze' on the spot. We will provide a refreshing experience unique to this location, where you can spray Febreze in sync with a special cheer by Aina Suzuki, the voice actress of Koharu Kominato, using her newly recorded voice.

② [Display] Giant Full Graphic T-Shirt with Original Design by Koharu Kominato!

We will display a 'giant full graphic T-shirt' adorned with an original design commemorating this collaboration as a symbol of the booth. Please enjoy it as a perfect photo spot.

③ [Participation] Win Comiket Limited Character Items! SNS Linked Gacha

We will hold a large gacha lottery for those who take photos of the booth and post them on SNS with the specified hashtag. We will present collaboration items limited to this event.

* Participation is limited to one person per person. * Distribution will end as soon as the limited quantity runs out. Please understand in advance.

[Exhibition Overview] Comiket C108

・Event Name: Comiket 108 (C108) ・Dates: August 15th (Sat) to 16th (Sun), 2026 ・Venue: Tokyo Big Sight Corporate Booth (* Booth number will be announced later on official SNS, etc.)

* Ticket purchase is required to enter Comiket 108. For details, please check the official Comiket website (https://www.comiket.co.jp/).

[Product Overview] Febreze Deodorization + Sterilization Premium Fresh Landry Scent

Febreze fabric deodorizing spray, which can easily deodorize and sterilize*₁ hard-to-wash fabric products with just a spray, offers a wide range of lineups to suit various preferences and uses. 'Febreze Deodorization + Sterilization Premium' is the so-called Gold Febreze, which is configured with deodorization and sterilization*₁ ingredients at the highest level*₂ in the series.

From left: 'Febreze Deodorization + Sterilization Premium Fresh Landry Scent Body,' 'Febreze Deodorization + Sterilization Premium Unscented Body,' 'Febreze Deodorization + Sterilization Premium Men Cool Aqua Scent Body,' 'Febreze Deodorization + Sterilization Premium Room Dry Spray Sunshine Scent Body,' 'Febreze Deodorization + Sterilization Premium Pastel Floral & Blossoms Scent Body'

*₁ Tested under specific conditions with certain bacteria. Not all bacteria may be affected similarly. *₂ Compared to the Febreze W Sterilization + Deodorization Series.

Precautions for Use

Do not use on leather products or Japanese-style clothing. Fabrics that are weak to water such as wool, silk, rayon, acetate, and cupra, items marked as not machine washable, and items with special processing such as water repellent or water repellent treatment may cause stains or damage the texture. Please test on a less noticeable area before use.

Please ensure thorough drying after spraying.

<About P&G>

P&G touches and improves the lives of people around the world through trusted, quality product brands. In Japan, we offer a wide range of products including laundry detergents 'Ariel,' 'Bold,' and 'Sarasa,' fabric softeners 'Lenor,' air care products 'Febreze,' kitchen detergents 'Joy,' diapers 'Pampers,' absorbent care brand 'Whisper,' hair care brands 'Pantene,' 'h&s,' and 'WANOMI (Wanomi),' skincare products 'SK-II,' shave care brands 'Gillette,' 'Venus,' and 'Braun,' oral care brand 'Oral-B by Braun,' and body care brand 'Old Spice,' among others. (https://jp.pg.com/)

[Inquiries regarding customers and products] P&G Customer Consultation Room: TEL: 0120-118-226

https://www.myrepi.com/brands/febreze/