New Launch! 'Febreze Deodorization + Antibacterial Premium Room Drying Plus'. A New Habit for Indoor Drying Musty Odors. Just a Spray When Hanging for Zero Musty Smell.
P&G Japan will launch 'Febreze Deodorization + Antibacterial Premium Room Drying Plus Sun Scent' nationwide in late April 2026. The product proposes a new habit of spraying wet laundry directly when hanging it to prevent musty odors caused by indoor drying.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 09:17 (261h 46m after Collected)
P&G Japan LLC (Headquarters: Kobe City) will launch "Febreze Deodorization + Antibacterial Premium Room Drying Plus Sun Scent" from its air care brand "Febreze" nationwide starting late April 2026. This fabric deodorizing spray focuses on preventing the musty smell associated with indoor drying.
Focusing on the increase in indoor drying and concerns about musty odors
In recent years, with the increase in working women and dual-income households, more people are drying their laundry indoors. However, a P&G survey revealed that about 80% of people who dry clothes indoors struggle with a musty, half-dried odor. This odor can occur in various indoor drying environments, such as bathroom drying where thick clothes dry slowly, or living room drying with high humidity. Especially during the rainy season, many complain that "laundry doesn't dry easily, and the musty smell is bothersome."
The newly launched "Febreze Deodorization + Antibacterial Premium Room Drying Plus" proposes a new way of using it by spraying the laundry while drying it indoors. Just a quick spray when hanging the clothes eliminates the musty smell*¹ and supports a comfortable indoor drying routine.
3 Key Points of the New "Febreze Deodorization + Antibacterial Premium Room Drying Plus"
[Point 1: Spray when hanging! Spray directly on areas prone to odors]
When drying indoors, you can spray directly and partially on areas that are hard to dry and prone to odors, such as the collar or armpits of hoodies. Just a quick spray when hanging laundry indoors eliminates the musty odor*¹.
[Point 2: Direct spray for thorough antibacterial action*²]
Because it is a direct spray, it firmly sterilizes...
Focusing on the increase in indoor drying and concerns about musty odors
In recent years, with the increase in working women and dual-income households, more people are drying their laundry indoors. However, a P&G survey revealed that about 80% of people who dry clothes indoors struggle with a musty, half-dried odor. This odor can occur in various indoor drying environments, such as bathroom drying where thick clothes dry slowly, or living room drying with high humidity. Especially during the rainy season, many complain that "laundry doesn't dry easily, and the musty smell is bothersome."
The newly launched "Febreze Deodorization + Antibacterial Premium Room Drying Plus" proposes a new way of using it by spraying the laundry while drying it indoors. Just a quick spray when hanging the clothes eliminates the musty smell*¹ and supports a comfortable indoor drying routine.
3 Key Points of the New "Febreze Deodorization + Antibacterial Premium Room Drying Plus"
[Point 1: Spray when hanging! Spray directly on areas prone to odors]
When drying indoors, you can spray directly and partially on areas that are hard to dry and prone to odors, such as the collar or armpits of hoodies. Just a quick spray when hanging laundry indoors eliminates the musty odor*¹.
[Point 2: Direct spray for thorough antibacterial action*²]
Because it is a direct spray, it firmly sterilizes...