"Happiness Mist" and "Kyo, Suki ni Narimashita." Collaboration Begins: "Happy Shu!" for Unwashable Uniforms

P&G Japan LLC (Headquarters: Kobe City) is launching a tie-up between "Happiness Mist," a fabric spray developed jointly by the fabric softener brand "Lenor Happiness" and the air care brand "Febreze" to deliver a high-quality scent, and ABEMA's popular romance program "Kyo, Suki ni Narimashita." This tie-up includes a campaign and the release of a web commercial featuring popular program members Hirona Nagahama and Aoi Nagase, promoting the appeal of "Happiness Mist" to high school students who wear uniforms daily. ## "Happy Shu!" for Unwashable Uniforms: A New Uniform Care Habit for High School Students Who Wear Uniforms Daily In recent years, there has been growing interest in odor care for clothes that cannot be washed frequently, such as uniforms. For high school students, in particular, uniforms worn daily are difficult to wash frequently, yet they are items that easily accumulate sweat and everyday odors. "Happiness Mist," launched last October, is a fabric spray that allows you to enjoy a luxurious scent recommended by 5-star hotels*¹ just by spraying it on unwashable clothes. By simply spraying it on hard-to-wash clothes*² like uniforms and outerwear, you can enjoy a scent as if they were washed with fabric softener. This tie-up with "Kyo, Suki ni Narimashita.," a romance reality show highly popular among young people, proposes a new habit of "Happy Shu!" for unwashable uniforms to high school students who wear uniforms daily. ## Web CM Featuring Popular "Kyo, Suki ni Narimashita." Members Released This tie-up will feature a web commercial starring popular "Kyo, Suki ni Narimashita." members Hirona Nagahama (participated in "Kyo, Suki ni Narimashita. -Summer Vacation Arc 2025, Mactan Arc, Halong Arc-") and Aoi Nagase (participated in "Kyo, Suki ni Narimashita. -Halong Arc-"). The story portrays a high school girl who wants to talk to a senior she likes but can't take the first step. By spraying "Happiness Mist" on her uniform, she achieves "good scent x deodorization/sterilization*³," allowing her to wear her own scent and encouraging her to take that first step. ### - Title: [Kyo, Suki ni Narimashita. | Lenor Happiness Mist] Good Scent Boosts Love 30 Seconds - Cast: Hirona Nagahama, Aoi Nagase - Release Date: April 1, 2026 (Wednesday) - Video URL: https://youtu.be/w52BZBHdLCk?si=RWZvoioj-tfDplGO ## "Happiness Mist" Three Key Points - [Point 1: First fabric spray! "Lenor Happiness" luxurious scent recommended by 5-star hotels*¹]