Pandora Announces Two New Collections for Mother's Day
Pandora announces two new collections, "Cool Mom" and "Garden of Dreams," for Mother's Day, launching on Thursday, April 2. TV commercials will also begin airing from Monday, April 20.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:19
- 🔍 Collected: April 2, 2026 at 13:36
- 🤖 AI Analyzed: April 17, 2026 at 20:13 (366h 36m after Collected)
PANDORA Jewelry Japan (PANDORA Jewelry Japan Co., Ltd., Headquarters: 6-3-7 Jingumae, Shibuya-ku, Tokyo, hereinafter Pandora) announces two new collections for Mother's Day 2026. These collections illuminate the identity of a woman beyond the single word "mother," reflecting the multifaceted roles and individuality of modern women, and expressing each of their stories through jewelry.
Whether called "Mom," "Mama," "Okaasan," "Kaachan," or "Ofukuro," these names do not represent her entire being. These collections remind us that while she is a mother, she is also someone's friend, daughter, partner, and a woman pursuing her dreams.
Campaign Page Link
URL：https://jp.pandora.net/ja/gifts/occasions/mothers-day/
"Cool Mom" Capsule Collection (※Only 2 styles to be released in Japan)
The "Cool Mom" collection, symbolizing this campaign, is a 5-piece capsule collection featuring typography designs themed around bold self-expression. The "MOM" charm, crafted in sterling silver and 14K gold plating, is a statement piece for women who embody both strength and playfulness. It stands out on its own and can be layered with cherished jewelry to create a more personalized style.
"Garden of Dreams" Collection
The "Garden of Dreams" collection, presented as an iconic and poetic approach, depicts the multilayered beauty of motherhood through natural motifs. Sparkling golden butterflies symbolize change and growth, jewel-adorned bees represent dedication and strength, and white doves symbolize tenderness and compassion. Charms, rings, earrings, necklaces, and bracelets are available, all crafted from 100% recycled sterling silver and 14K gold plating.
"BE LOVE" Mother's Day Campaign Movie
Period: Scheduled to air from Monday, April 20, 2026, to Sunday, May 10, 2026, on various stations.
Broadcast Areas:
・Kanto: Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Tochigi, Gunma (1 metropolis, 6 prefectures)
・Kansai: Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama (2 prefectures, 4 prefectures)
・Chubu: Aichi, Gifu, Mie (3 prefectures)
Broadcasting Stations: Asahi Broadcasting, TBS Television, TV Asahi, TV Tokyo, Nagoya TV, Nippon Television, Mainichi Broadcasting, Yomiuri Television, Chukyo TV, Tokai Television (in alphabetical order) (planned)
Campaign Videos
・Brand Official 15-second version: https://youtu.be/xxKPaoTUhaA
・Brand Official 30-second version: https://youtu.be/DMml2ayBk_Q
※Brand official videos will be in English audio only.
Pandora SVP Creative Directors Filippo Ficarelli & Francesco Terzo
"Our mission is to celebrate and inspire the diverse beauty of motherhood every day. Through these designs, we aim to spark a cultural dialogue about how powerful, unique, and deeply meaningful 'being a mother' is."
Item Lineup ※Partial Excerpt
A jewelry piece celebrating the bond between mother and daughter, crafted in 14K gold plating.
Adorned with pink bio-resin mother-of-pearl, it is engraved on both sides with "mother," "daughter," and "I would choose you in every lifetime."
This charm, finished in 14K gold plating, is a striking word charm celebrating all forms of motherhood. Each letter is adorned with clear cubic zirconia, adding a brilliant sparkle.
The large, soaring oversized butterfly charm is a motif symbolizing nature's transformative power. It is adorned with special light-transmitting resin and stones, like stained glass, and finished in 14K gold plating.
This sterling silver charm features two heart-shaped dangles. One is adorned with a sparkling mosaic design and an openwork heart, while the other is set with a lab-grown opal and engraved with "To my Beautiful Mother."
This sterling silver ring set features a pave band and a heart-shaped stone, respectively.
They can be styled separately, or combined to form the lucky motif of a four-leaf clover, a unique feature.
Release Date: Sequentially released from Thursday, April 2, 2026
Number of Styles: Approximately 50 styles (including charms, bracelets, rings, earrings, necklaces)
※The number of styles available may vary by store and official online store.
Price Range: ￥3,850～￥55,000 (tax included)
The Cool Mom capsule collection, Garden of Dreams collection, and the entire Mother's Day lineup are scheduled to be released sequentially from April 2, 2026, at Pandora stores nationwide and on the official online store.
Pandora Official Website: https://jp.pandora.net/
About PANDORA
FAQ
When will Pandora's new collections be released?
They will be released sequentially from Thursday, April 2, 2026, at Pandora stores nationwide and on the official online store.
What are the features of the 'Cool Mom' collection?
It features typography designs themed around bold self-expression, with 'MOM' charms. It's finished in sterling silver and 14K gold plating.
When will the TV commercials air?
They are scheduled to air from Monday, April 20, 2026, to Sunday, May 10, 2026, on major broadcasting stations in the Kanto, Kansai, and Chubu areas.
FAQ
When will Pandora's new collections be released?
They will be released sequentially from Thursday, April 2, 2026, at Pandora stores nationwide and on the official online store.
What are the features of the 'Cool Mom' collection?
It features typography designs themed around bold self-expression, with 'MOM' charms. It's finished in sterling silver and 14K gold plating.
When will the TV commercials air?
They are scheduled to air from Monday, April 20, 2026, to Sunday, May 10, 2026, on major broadcasting stations in the Kanto, Kansai, and Chubu areas.