[World ECxAI Case Study] How to Build an "AI-Effective Organization" to Capture a 9 Trillion Yen Market Opportunity, Revealed at CommerceNext

OpenFashion Inc. (Headquarters: Minato-ku, Tokyo; Representative: Toru Ueda), which develops services and products that combine fashion with the latest technologies including generative AI, announces that Chie Kamijo, our COO and concurrently Head of AI Initiatives at World Co., Ltd.'s Corporate Strategy Office, will be a speaker at "CommerceNext," an event for the EC industry.

In this session, alongside Mr. Yuho Tsukiji, Executive Director at World Co., Ltd. and President & CEO of Fashion Co., Lab Inc., we will delve into the latest trends in the digital and AI domains within the fashion industry and the behind-the-scenes transformation of the World Group into an "AI-Native Company."

⬛︎ Background of the Presentation

The global "AI x Fashion" market is projected to expand approximately 30-fold from about 334.5 billion yen in 2024 to about 9 trillion yen in 2034, growing at an exceptional average annual growth rate of 39.1%. Furthermore, "development and operational integration of AI, digital, and technological capabilities" is expected to become an increasingly critical issue in the business strategies of fashion companies going forward.

On the other hand, many companies attempt AI adoption but often remain at the Proof of Concept (PoC) stage, facing hurdles in organization-wide adoption and the generation of concrete ROI.

To maximize the benefits of AI and grow EC and retail businesses, it is necessary to simultaneously update four key elements: "organizational structure," "work styles," "skill rebuilding," and "cultural transformation," rather than merely introducing tools.

In response to these industry challenges, we will share how the World Group implements AI in its operations and embeds it as a company-wide culture. Our COO, Chie Kamijo, and Mr. Yuho Tsukiji, President & CEO of Fashion Co., Lab Inc., will explain these practical insights to EC and retail industry professionals.

⬛︎ Session Highlights

As the adoption of generative AI becomes urgent in the apparel and EC markets, this session will reveal specific AI use cases and their outcomes at a practical operational level, going beyond mere PoCs.

1. Overwhelming Operational Efficiency and Cost Reduction

Through the use of "Maison AI," the time required for "product photography and description tasks" in EC operations has been significantly reduced from 20 minutes to approximately 3 minutes. We will explain the methodology and reproducible implementation process that enabled such a drastic reduction.

2. Enhancing EC Experience and Creating the New Brand "OO"

We will explain the results of "EC x AI" being demonstrated globally, such as reducing return rates through AI-powered size recommendations and improving engagement of visitors acquired through AI. Furthermore, we will introduce the AI utilization workflow for World's D2C brand "OO," from product planning to model image generation and pricing.

3. Four Conditions for Becoming an "AI-Effective" Organization

We will unravel organizational management methods for enhancing corporate intelligence, focusing on the four essential updates for embedding AI as standard operational equipment: "organizational structure," "work styles," "skill rebuilding," and "cultural transformation." This includes implementing AI training for executives and improving company-wide skills through hierarchical training.

⬛︎ Speaker Profiles

Yuho Tsukiji

Executive Director, Corporate Strategy Office, World Co., Ltd. / President & CEO, Fashion Co., Lab Inc.

After graduating from university, he worked in energy, logistics, and sustainability-related businesses at a general trading company. He then moved to an overseas EC company before joining a food EC startup in January 2022. There, he served as Head of Business Promotion and Executive Officer, experiencing growth from an unlisted to a listed company. He joined World Co., Ltd. in September 2025 and assumed his current position in March 2026.

Chie Kamijo

COO, Open Fashion Inc. / Head of AI Initiatives, Corporate Strategy Office, World Co., Ltd. / Senior Manager, AuthenticAI Inc.

A fashion tech and AI specialist with approximately 20 years of career in the fashion industry. With extensive practical experience in sales, merchandising, EC operations, and system development, she currently leads the deployment of the generative AI platform "Maison AI" as COO of OpenFashion. Since September 2025, she has also concurrently served as Head of AI Initiatives at World Co., Ltd.'s Corporate Strategy Office. In the EC domain, she is engaged in practical AX, from automating content creation to implementing AI agents in the field.

⬛︎ Seminar Details

[Fashion EC x AI Frontier] World Tackles "How to Build an AI-Effective Organization" to Seize Opportunities in a 9 Trillion Yen Market

- Broadcast Date & Time: Wednesday, June 24, 2026, 14:40 - 15:20

- Speakers:

Chie Kamijo (COO, Open Fashion Inc. / Head of AI Initiatives, Corporate Strategy Office, World Co., Ltd.)

Yuho Tsukiji (Executive Director, Corporate Strategy Office, World Co., Ltd. / President & CEO, Fashion Co., Lab Inc.)

- Participation Format: Online broadcast

- Registration: https://commercenext.jp/

⬛︎ Generative AI Platform "Maison AI" Service Overview

"Maison AI," offered by AuthenticAI Inc., is a generative AI platform specialized for creative industries such as fashion, interior design, and general merchandise. It is equipped with high-performance generative AI models including GPT-5.4, Claude 4.5 Sonnet, Gemini 3.1 Pro, and Nano Banana, delivering high performance in both language understanding and image generation. Furthermore, it includes a suite of multifunctional tools comprising AI agents tailored for various professional roles like designers and merchandisers, capable of supporting diverse needs from operational efficiency improvement to new business development and educational applications.

With its easy-to-use UI and practical functions directly applicable to real work, Maison AI supports the enhancement of creativity and productivity in daily tasks such as product planning, marketing, and internal document creation.

"Maison AI" Service Official Website: https://maisonai.io/

◼️About OpenFashion Inc.

Company Name: OpenFashion Inc.

Location: 12F World Aoyama Building, 3-5-1 Kita-Aoyama, Minato-ku, Tokyo 107-0061

Representative: CEO Toru Ueda

Business Description: AIX (AI Transformation) in the fashion industry utilizing generative AI technology

URL: https://jp.open-fashion.com/

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