MSI Celebrates 40th Anniversary with Special Technology Exhibition

MSI is pleased to announce that, in celebration of its 40th anniversary, it will hold the 'MSI 40th Anniversary Exhibition' at the Songshan Cultural and Creative Park from Thursday, June 4 to Sunday, June 7, 2026. This event will showcase flagship products that have won the COMPUTEX2026 Golden Award, notable collaboration models, and trial play areas for the latest games. It will be held free of charge as a technology exchange event during the COMPUTEX period.

Eight Zones Connecting Tradition to the AI Future

This event will transform Building 5 of the Songshan Cultural and Creative Park into an immersive technology space where visitors can feel the 40-year journey of R&D, consisting of eight zones.

● Opening Zone

In this first zone, three immersive screens envelop visitors, playing a video that quickly reviews MSI's 40 years of growth and key milestones, presenting the brand's vision for the next era and welcoming them as a prologue to the journey ahead.

● MSI 40-Year History Exhibition Zone

This zone looks back at MSI's origins in 1986, displaying the world's first overclockable 286 motherboard and precious messages from global semiconductor manufacturers. It also introduces hardware that symbolizes PC history, including the classic K7 Pro motherboard, the Z87-G45 GAMING motherboard known for its red and black design, and classic graphics cards and notebooks. The highlight of this area is the GeForce RTX™ 5090 32G LIGHTNING Z, which won the COMPUTEX2026 Best Choice Golden Award, which can be viewed up close.

● Design and Manufacturing Zone

This zone explains MSI's consistent internal processes from design to rigorous post-manufacturing testing, allowing visitors to feel the strong commitment to quality control at its own factories. A '1-Day PC Assembly Challenge' is also prepared for visitors, along with a capsule machine event where they can obtain limited-edition goods.

● Limited Collaboration Zone

This zone expresses the crossover of technology and modern culture, displaying collaboration models with hugely popular titles. The 'Frieren: Beyond Journey's End' collaboration hardware will be shown to the public for the first time, featuring thermal-reactive technology where the color of the magic circle written on the backplate changes at 40°C. Furthermore, other talked-about limited models, such as concept PCs from past collaborations, are also on display.

● Business & Productivity Zone

This zone showcases products designed for business, creators, and modern educational environments, including professional notebooks, PRO MAX desktops, business monitors, and lifestyle peripherals, allowing visitors to imagine actual usage environments like smart offices and digital classrooms.

● Gaming Zone

This zone features corners for heated battles using the MSI Claw and trial plays of popular titles such as 'Biohazard Requiem' and 'Sonic Racing CrossWorlds'. Live fun challenges by popular game streamers will also be held after 6:00 PM on Friday, June 5, and in the afternoons of Saturday, June 6, and Sunday, June 7.

● AIoT & AI PC Zone

This zone focuses on next-generation computing power, structured around two axes: advanced client computing and IoT ecosystems. It showcases the latest AI notebooks and desktops, as well as enterprise solutions such as the EdgeXpert AI supercomputer, high-performance AI servers, and smart EV chargers. MSI's LuckyClaw, based on the concept of 'one-click launch, ready to use', is also introduced, allowing anyone to easily have their own personal AI agent.

● 40th Anniversary Zone

Symbolizing 40 years of pride, this final zone of the event offers an experience worthy of concluding the journey, with exhibition of past awards, collections, shopping, and photo spots.

■ Prize Exchange Corner: By clearing exhibition challenges, visitors can receive prizes such as limited-edition drinks and freshly baked egg cakes. They can also take photos at the AI photo booth to take home memories of the journey.

■ Shopping Corner: Official MSI merchandise can be purchased, including brand-related items and 40th-anniversary commemorative items. Must-see collections for fans, such as the 'Lucky Football Blind Box' containing secret items, will be available.

■ 40th Anniversary Limited Edition Exhibition Corner: New limited-edition products, including the Titan 18 HX Dragon Edition Draco Epic, will be displayed, allowing visitors to appreciate a lineup that symbolizes MSI stepping into a new technology era with partners worldwide.

Event Venue

No. 133, Guangfu South Road, Xinyi District, Taipei City, Songshan Cultural and Creative Park, Warehouse 5 (Free Admission)

Event Schedule

Official Media & Invited Guest Days

Thursday, June 4, 2026: 10:00 AM - 6:00 PM

Friday, June 5, 2026: 10:00 AM - 10:00 PM (Extended Night Hours)

Shuttle Bus Schedule (Operating only on June 4 and 5 / One-way only):

Nangang Exhibition Center → Songshan Cultural and Creative Park: 11:00 / 14:00 / 16:30

(*Return shuttle buses will not be operated. Please use public transportation such as the MRT for your return trip.)

Public Days

Saturday, June 6, 2026: 10:00 AM - 10:00 PM (Extended Night Hours)

Sunday, June 7, 2026: 10:00 AM - 6:00 PM

MSI's 40-Year Journey and Message

From a single overclockable motherboard to next-generation personal AI agents—

MSI's 'pure craftsmanship in hardware' woven over 40 years

40 years of innovation—the first public display of 'Frieren: Beyond Journey's End' thermal changer technology, exhibition of COMPUTEX Golden Award-winning hardware, and the unveiling of the LuckyClaw intelligent ecosystem as MSI steps into the next 40 years

In this era of rapid technological evolution and fleeting innovative ideas, how long has it been since pure craftsmanship in hardware stirred your heart?

Let's rewind to 1986—the dawn of the modern computing era.

In a humble laboratory, five passionate engineers fascinated by overclocking technology meticulously hand-assembled the world's first 'overclockable 286 motherboard', one by one.

At that moment, they did not yet know that this small step would mark the beginning of a global legend in high-performance computing.

This year, MSI (Micro-Star International Co., Ltd.), a global leader in AI PCs, gaming, and high-performance computing, celebrates its 40th anniversary.