[Louis Vuitton] Lip Liner "LV Crayon" Launched from "La Beauté Louis Vuitton"

A New Chapter in Lip Makeup

The World of Beauty

Louis Vuitton is further expanding its beauty domain with a new chapter of "La Beauté".

This is a world where travel, creativity, and savoir-faire intersect in the most sophisticated expressions of makeup. Building on the Maison's founding vision, this collection redefines beauty as a lifestyle, an experience, and an art form, setting a new standard for luxury beauty. Under the vision of Pat McGrath (DBE), "La Beauté" has reached its most vibrant expression. The refined lip liner "LV Crayon" has been born, bringing the meticulous techniques she showcases in runway makeup into daily beauty rituals.

Achieve Your Ideal Lips with Louis Vuitton

A lip liner designed as an homage to the meticulous techniques Pat McGrath herself has showcased on Louis Vuitton runways.

"LV Crayon" heralds a new chapter in the world of "La Beauté Louis Vuitton." Conceived by Pat McGrath as the Maison's first Monogram Flower-shaped lip liner, this item is a clear tribute to the meticulous techniques that have characterized her expression on Louis Vuitton runways for over 20 years.

Created to enhance, contrast, and perfect any lip look alongside "LV Rouge" and "LV Balm," "LV Crayon" is a sophisticated lip tool that maintains a beautiful finish throughout the day. With a feather-light, silky-smooth application and a high-performance formula, it draws refined contours for strong, impactful lips.

"All the looks I've created on Louis Vuitton runways begin with the lip line. That's where precision is elevated to art. The 'LV Crayon' is a tool I want every woman to have. It glides on smoothly and is beautiful the moment you hold it."

Pat McGrath Cosmetic Creative Director

Design Where Beauty Meets Functionality

Each "LV Crayon" is conceived as both an essential for daily makeup and an artistic object. True to the design codes of "La Beauté," every detail embodies not only visual beauty but also a commitment to tactile comfort with each use.

Unique Monogram Flower Shape Pencil—The iconic Monogram Flower is incorporated into the crayon's form. This flower shape, designed by Konstantin Grcic, allows for more precise and versatile line drawing.

Black Matte Wood—The luxurious body with a soft touch, like all Louis Vuitton items, embodies meticulous attention to detail, right down to the feel in your hand.

Ombré Color Pencil—The gradient from the glossy tip to the semi-matte body expresses each shade. The product itself is elevated into a tool for artistic expression. The meticulously calculated textural contrast reflects a formula polished down to the finest detail.

Gold Monogram Flower Cap—A precious finish, reminiscent of the iconic Monogram canvas and the caps of "LV Rouge," serves as an accent.

Texture, Sensation, and Performance

Infused with peptides*, "LV Crayon" is a lip liner with a formula that provides luxurious comfort. Its smooth, creamy, and melting texture glides effortlessly over the lips. It plumps and defines the lip contour, and the freshly applied beautiful finish lasts for a long time, giving lips a vibrant impression.

"The texture of the 'LV Crayon' is something everyone should experience. It blends into the lips like a second skin, creamy, silky smooth, and incredibly comfortable. And what's most wonderful is how long the beautiful finish lasts."

Pat McGrath Cosmetic Creative Director

Ten Exquisite Shades for Diverse Louis Vuitton Lip Looks and Ideal Lips

"I've always believed that the most powerful tool in a makeup artist's kit is one that enhances one's charm without being overly assertive. The shades of 'LV Crayon' were born from this philosophy. By meticulously selecting exquisite nudes and rosewoods, and adding boldly chosen iconic Louis Vuitton reds, we bring surprise and drama."

Pat McGrath Cosmetic Creative Director

The Harmony of Exceptional Comfort and Uncompromising Performance:

Beautiful finish that lasts all day*

Long-lasting comfort and hydration*

Maintains hydration all day*

Lips look vibrant with peptide*1 infusion

Instantly smooth and plump appearance

24-hour plumpness*

24-hour smudge-proof finish*

12-hour vibrant color hold*

*1 Palmitoyl Tripeptide-1 (skin-conditioning ingredient)

*Data obtained (our research. Effects may vary by individual)

190 Beige Atlas: The Elegance of Travel

- A shade with warm beige-brown and a subtle peach nuance, inspired by the texture of an old map touched by sunlight. It precisely defines contours with a natural impression, expressing warmth that accompanies daily life in a single stroke.

191 Nude Rêverie: Traces of a Soft Dream

- A calm hue with warm rose nuances that blends seamlessly with the skin, the ultimate dream nude. A shade that conveys natural presence and quiet confidence.

192 Nude Quête: The Pursuit of Effortless Expression

- A warm nude tone layered with terracotta undertones. Designed for everyday use. This shade combines calmness with intuitive ease of use, creating natural and modern contours.

193 Sepia Panorama: Rich and Timeless Depth

- A chocolate color with deep, warm brown and mahogany undertones, evoking the warmth of sunlit earth and wood. A versatile shade that creates a natural blurring effect. It achieves sophisticated lines with natural depth, possessing a structured and powerful impression.

290 Rose Whisper: The Soft Whisper of Rose

- A delicate cool-toned rose color that creates fresh, understated beauty. The three-dimensional line drawn with a light touch that blends naturally brings effortless beauty and comfort to those seeking calm elegance.

390 Rose Aurora: Vibrant, Dynamic Energy

- A magenta pink with an electric intensity, inspired by the shimmering aurora. It possesses a bold, vivid, and radiant presence, and its dense, precise color payoff elevates any look.

490 Plum Comète: A Powerful Trajectory Through the Night

- A deep, rich plum with burgundy undertones, exuding a profound and mysterious charm. It adds contrast and depth, creating a strong and vivid impression with a modern, sophisticated edge.

690 Brun Sienna: The Warmth of Earth Ignited by Flame

- A shade with a reddish deep orange and warm terracotta undertones. It draws contours imbued with warmth and strength, exuding a rich, bold, and individualistic presence. A particularly striking color for those confident enough not to fear attracting attention.

854 Rouge Louis: An Homage to Visionary Femininity

- A shade where bold femininity meets timeless elegance. The iconic, vibrant deep red lipstick is reinterpreted as a lip liner. It creates a finish that conveys strength, confidence, and the unique individuality of Louis Vuitton.

896 Monogram Rouge: The Ultimate Encounter of Tradition and Modernity

- A shade that represents the ultimate fusion of Louis Vuitton's Monogram canvas and classic red lipstick. A deep burgundy red defines contours with captivating presence and precision. A timeless classic reinterpreted as a lip liner.

Beyond Imagination: Louis Vuitton Lip Looks by Pat McGrath

Blur Illusion: Pat Reimagines the Popular Blur Look

To achieve the ideal blurred lip look, apply a liner that complements your favorite neutral lipstick slightly beyond the natural lip line and softly blur the edges for a romantic finish. This look, which redefines contemporary lip makeup expression, is now elevated with Louis Vuitton's signature precision and the feather-light touch of "LV Crayon."

"'Blur Illusion' is my love letter to lips. It's an imperfect, romantic, and utterly captivating look. Once you try it, there's no going back."

90s Minimalism: A Modern Take on the Iconic 90s Style for an Effortless, Chic Finish

A combination that evokes a subtle rebelliousness and effortless chic, born from the encounter of balm and liner. The iconic cool contrasts of the 90s are reinterpreted for today with the precision unique to "LV Crayon."

"The 90s were an era of iconic lip looks that made history. This is my homage to that era, reinterpreted to be sharper, smarter, and for today. The combination of a brown liner and a pink balm is one I've repeatedly created."

Outlined Elegance: The Ultimate Nude Combination that Complements Skin Tone

- A matte nude with a line drawn slightly beyond the natural lip contour maximizes sculpted dimension. "Outlined Elegance," which blends with skin tone, melts into any scene, and achieves perfect precision, is the ultimate expression of understated confidence.

"This is a look I've refined over 30 years. Lips with delicately defined contours in the most beautiful nude colors are timeless, deeply personal, yet exude a quiet, inexhaustible strength."

Première Plump: Louis Vuitton's Ultimate Nude Lip for the Red Carpet

A look that layers a deep sepia liner over a nude lip to enhance the natural lip shape. Inspired by the iconic beauty look of actress Emma Stone, this technique applies the concept of dimensional facial makeup to lip makeup. It's a structured, sophisticated, and incredibly complete style that reinterprets red carpet-worthy techniques for everyday enjoyment.

"Adding dimension to the lips is the ultimate beauty secret of this era. This look defines the contour and transforms the expression itself. The 'LV Crayon' is unparalleled in its precision. It's the most luxurious way to enjoy lip liner."

Ombré Legacy: The Perfect Harmony Woven by Two Iconic Louis Vuitton Shades

- "Rouge Louis" and "Monogram Rouge" meet in a seamless gradient inspired by the Maison's heritage. Two icons symbolizing the world of "La Beauté" blend with the precise touch of "LV Crayon" to create a bold, sophisticated style with an instantly recognizable Louis Vuitton identity.

"'Rouge Louis' and 'Monogram Rouge' were destined to be together. 'Ombré Legacy' is the story of these two shades. It's heritage beauty, rendered with absolute precision. The artistry of heritage lips culminates in its most beautiful form when these two shades harmonize."

Bold Signature: A Powerful Statement Drawn with an Iconic Shade

A look that creates an uninhibited, striking impact by layering "Monogram Rouge" on both the liner and lipstick. The ultimate power pout, embodying bold intent, sharply defined, and impossible to overlook.

"When in doubt, layer with 'Monogram Rouge.' This isn't just makeup; it's a statement. It's a look that embodies the full power of Monogram, from liner to lipstick."

Beyond Beauty

An accompanying collection of carefully selected accessories for "LV Crayon" has also been released. All are conceived as long-lasting items that reflect the spirit of "La Beauté Louis Vuitton." A timeless lineup that combines functional beauty and sophistication.

Lip Blending Brush

- The ultimate lip brush, combining a soft feel with precise control. Designed to soften edges for a soft blur effect, draw sharp power lines that define contours, or blend lip lines drawn with lipstick, liner, or balm. Achieve diverse techniques with one exceptional tool.

Beauty Pencil Sharpener

- A collector's piece for all beauty lovers, inspired by beloved items from Pat McGrath's legendary backstage trunks. Also designed by Konstantin Grcic. The pencil sharpener brings couture-level precision and sophisticated design to the act of sharpening. With a smooth twist-open mechanism and a refined integrated dust collector, this sharpener elevates a functional necessity into a true work of art.

Pochette Beauté

- A pouch specially designed to neatly hold a selection of Louis Vuitton's lip items, such as "LV Crayon," "LV Rouge," and the "Lip Blending Brush." An elegant everyday companion that complements a thoughtful beauty routine.

Lip Pencil Case

- Designed for collectors and true aficionados, this roll case is crafted from Louis Vuitton's iconic Monogram canvas. It can hold all ten shades of "LV Crayon." A sophisticated studio-like accessory that allows you to carry the atelier's spirit anywhere.

A Pioneer in Beauty

Pat McGrath, a globally acclaimed pioneer shaping the beauty world of our generation. From transformative runway looks to culture-shaking editorial work, she has shaped contemporary makeup expression for over 30 years.

As Cosmetic Creative Director for "La Beauté Louis Vuitton," Pat infuses her unparalleled artistry into the Maison, known for its avant-garde expressions. Her long-standing collaboration with fashion backstage at Louis Vuitton runway shows for over 20 years has now evolved into a permanent and iconic expression in beauty. It is an expression finished with couture-like precision and conceived to be timeless.

"Beauty is always the most personal form of self-expression, and that's what we are building at 'La Beauté Louis Vuitton.' At Louis Vuitton, everything begins with a vision and culminates in something special. That's the only standard I've always pursued, and it's the standard this collection must surpass. This is beauty imbued with clear purpose, history, and craftsmanship that you can feel the moment it touches your skin."

Pat McGrath Cosmetic Creative Director

La Beauté Louis Vuitton – LV Crayon: 8,580 JPY (tax included)

La Beauté Louis Vuitton – Lip Blending Brush: 17,600 JPY (tax included)

La Beauté Louis Vuitton – Beauty Pencil Sharpener: 68,200 JPY (tax included)

La Beauté Louis Vuitton – Pochette Beauté: 105,600 JPY (tax included)

La Beauté Louis Vuitton – Lip Pencil Case: 147,400 JPY (tax included)

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PHOTO CREDIT: LOUIS VUITTON

About Louis Vuitton

Since its founding in 1854, Louis Vuitton has consistently offered unique designs combining innovation and style with the highest quality. Today, through its products such as travel luggage, bags, and accessories, it faithfully carries on the spirit of "the essence of travel" created by founder Louis Vuitton, which is creative, elegant, and practical. "Boldness" is what created the story of Louis Vuitton. While respecting tradition, it has opened its doors to architects, artists, and designers throughout history, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, beauty, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.

For details, please visit the official Louis Vuitton website: https://www.louisvuitton.com