Louis Vuitton Unveils New 'Monogram Emblem' Collection

To celebrate the 130th anniversary of the Monogram, Louis Vuitton will unveil the 'Monogram Emblem' in June 2026, a reinterpretation of the Maison's iconic signature on a richly textured jacquard canvas.

Inspired by the original cotton canvas that adorned early travel trunks, the 'Monogram Emblem' brings the Maison's iconic motifs into the modern era. This jacquard fabric is a GOTS-certified blend of cotton and linen, creating a unique texture. Durable and water-repellent, the fabric features an intricate new pattern reminiscent of embroidery.

This innovative canvas is offered in a range of colors inspired by the Maison's iconic color library, 'Vuittonnier', with deep shades woven from five different threads that enhance its texture. The 2026 Pre-Fall Collection, launching on June 5, 2026, will introduce two new colors: 'Poplar', inspired by the wooden structure of trunks, and 'Rose Ruban', a tribute to the ribbon details of historic trunk designs.

Following in September 2026, new colors derived from 1930s archives and plants from the birthplace of Louis Vuitton are scheduled to be announced.

The 'Monogram Emblem' will adorn iconic Louis Vuitton bags such as the Alma, Neverfull, Speedy, Noé, and Keepall, as well as the 'Side Trunk', which embodies the Maison's heritage as a trunk maker. The motif will also be featured on small leather goods, shoes, and accessories, highlighting the unique appeal of this new signature.

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PHOTO CREDIT: LOUIS VUITTON

About Louis Vuitton

Since its founding in 1854, Louis Vuitton has consistently offered unique designs that combine innovation and style with the highest quality. Through products such as travel luggage, bags, and accessories, the Maison faithfully carries forward the spirit of 'the art of travel' created by its founder, Louis Vuitton, which is creative, elegant, and practical. It was 'boldness' that created the Louis Vuitton story. Respecting tradition, the Maison has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches and fine jewelry, beauty, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.

For more information, please visit the official Louis Vuitton website at https://www.louisvuitton.com.