Louis Vuitton Appoints Alysa Liu as New House Ambassador
Louis Vuitton has announced American Olympic gold medalist Alysa Liu as its new House Ambassador. This collaboration embodies the Maison's values of excellence and bold spirit, symbolizing the grace, strength, and infinite creativity of the Louis Vuitton Woman.
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- 📰 Published: May 8, 2026 at 01:20
- 🔍 Collected: May 7, 2026 at 17:01
- 🤖 AI Analyzed: May 7, 2026 at 17:25 (23 min after Collected)
Louis Vuitton has welcomed American Olympic gold medalist Alysa Liu as the Maison's new ambassador.
Under the Maison's values of excellence and bold spirit, this collaboration, which speaks of grace, strength, and infinite creativity, is truly a symbol of the Louis Vuitton Woman.
Alysa Liu's exceptional talent shone brightly at the 2026 Winter Olympics, where she won two gold medals in figure skating. In addition to her outstanding technique, her captivating energy combines the precision of an athlete with a cheerful and unique personality. Her trademark halo hair, in particular, symbolizes her vibrant individuality. On February 19, at just 20 years old, she made history as the first American woman in 24 years to win an Olympic gold medal in women's figure skating. Her courage, inherent originality, and confidence are perfectly suited to the Louis Vuitton Woman, embodying the bold creativity and fearless self-expression of a new generation.
Alysa Liu demonstrated a natural affinity for Louis Vuitton's confident style at the 2026 Autumn/Winter Women's Fashion Show. She appeared in a brown 'Speedy Patch Denim Jacket' and jeans set, carrying a Monogram canvas 'Squire EW' bag, fully showcasing her unique style through her look. Alysa also made a glamorous appearance at the 2026 Academy Awards after-party hosted by 'Vanity Fair' in a Louis Vuitton look consisting of a black mini-dress intricately embroidered with gunmetal pearls and black satin pumps.
Nicolas Ghesquière, Women's Artistic Director, stated: "Alysa Liu is confident, creative, and brave—truly the modern Louis Vuitton Woman. Her dynamic energy and individuality resonate with the Maison's spirit, inspiring us to embrace boldness in all its forms."
Alysa Liu commented: "It is an immense honor for me to embark on this new chapter as a Louis Vuitton ambassador, especially for a figure skater to be recognized in this way. As a figure skater, I am an athlete who trains rigorously and skates at high speeds, but I also want to show flexibility in my performance. They say luxury is in the details, and that applies to choreographing a program or designing a collection. So, as a Louis Vuitton ambassador, I want to express my style, strength, and flexibility. Life is about connections with people, and Louis Vuitton has welcomed me as one of their own. Being involved with such a creative Maison is a great encouragement to me."
Louis Vuitton looks forward to this new collaborative journey with Alysa Liu. Her inexhaustible energy, bold, and cheerful personality will perfectly embody the powerful and multifaceted spirit of the Louis Vuitton Woman.
PHOTO CREDIT : LOUIS VUITTON
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered unique designs combining innovation and style with the highest quality. Today, through products such as travel luggage, bags, and accessories, it faithfully carries on the spirit of 'the art of travel' created by its founder, Louis Vuitton, which is creative yet elegant and practical. 'Boldness' built the story of Louis Vuitton. Honoring tradition, it has opened its doors to architects, artists, and designers throughout history, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, beauty, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
For more details, please visit the official Louis Vuitton website: https://www.louisvuitton.com
Keywords:
Under the Maison's values of excellence and bold spirit, this collaboration, which speaks of grace, strength, and infinite creativity, is truly a symbol of the Louis Vuitton Woman.
Alysa Liu's exceptional talent shone brightly at the 2026 Winter Olympics, where she won two gold medals in figure skating. In addition to her outstanding technique, her captivating energy combines the precision of an athlete with a cheerful and unique personality. Her trademark halo hair, in particular, symbolizes her vibrant individuality. On February 19, at just 20 years old, she made history as the first American woman in 24 years to win an Olympic gold medal in women's figure skating. Her courage, inherent originality, and confidence are perfectly suited to the Louis Vuitton Woman, embodying the bold creativity and fearless self-expression of a new generation.
Alysa Liu demonstrated a natural affinity for Louis Vuitton's confident style at the 2026 Autumn/Winter Women's Fashion Show. She appeared in a brown 'Speedy Patch Denim Jacket' and jeans set, carrying a Monogram canvas 'Squire EW' bag, fully showcasing her unique style through her look. Alysa also made a glamorous appearance at the 2026 Academy Awards after-party hosted by 'Vanity Fair' in a Louis Vuitton look consisting of a black mini-dress intricately embroidered with gunmetal pearls and black satin pumps.
Nicolas Ghesquière, Women's Artistic Director, stated: "Alysa Liu is confident, creative, and brave—truly the modern Louis Vuitton Woman. Her dynamic energy and individuality resonate with the Maison's spirit, inspiring us to embrace boldness in all its forms."
Alysa Liu commented: "It is an immense honor for me to embark on this new chapter as a Louis Vuitton ambassador, especially for a figure skater to be recognized in this way. As a figure skater, I am an athlete who trains rigorously and skates at high speeds, but I also want to show flexibility in my performance. They say luxury is in the details, and that applies to choreographing a program or designing a collection. So, as a Louis Vuitton ambassador, I want to express my style, strength, and flexibility. Life is about connections with people, and Louis Vuitton has welcomed me as one of their own. Being involved with such a creative Maison is a great encouragement to me."
Louis Vuitton looks forward to this new collaborative journey with Alysa Liu. Her inexhaustible energy, bold, and cheerful personality will perfectly embody the powerful and multifaceted spirit of the Louis Vuitton Woman.
PHOTO CREDIT : LOUIS VUITTON
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered unique designs combining innovation and style with the highest quality. Today, through products such as travel luggage, bags, and accessories, it faithfully carries on the spirit of 'the art of travel' created by its founder, Louis Vuitton, which is creative yet elegant and practical. 'Boldness' built the story of Louis Vuitton. Honoring tradition, it has opened its doors to architects, artists, and designers throughout history, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, beauty, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
For more details, please visit the official Louis Vuitton website: https://www.louisvuitton.com
Keywords: