[Louis Vuitton] New Fragrance 'Ambre Levant' Debuts
Louis Vuitton has released 'Ambre Levant,' a new fragrance inspired by the 'Golden Hour' when amber light colors the sky and earth. It features a supreme harmony of amber and rare oud from Bangladesh.
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- 📰 Published: April 28, 2026 at 22:42
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## Louis Vuitton Releases New Fragrance 'Ambre Levant'
Louis Vuitton has launched its latest fragrance, 'Ambre Levant.'
A moment when the world takes on its most intense colors. It is the fleeting time just before darkness falls, as the sun begins to set and the sky turns amber. In this enchanting 'Golden Hour,' the sky holds onto the warmth of the day, leaving a quiet resonance in the air.
From horizon to horizon, this light envelops the landscape, dissolving all distance. It possesses a unique gravitational pull. As the mood of twilight slowly drifts in, the world begins to fill with a new energy. Everything pulses and grows in vividness, as if led by a single impulse.
'Ambre Levant' was born from the inspiration of that moment when amber light rises, dyeing the sky and earth in a single hue.
### The Supreme Harmony of Amber and Oud
Jacques Cavallier-Belletrud captured this moment with the generosity and precision that define his style, conceiving a composition that expresses it in its entirety. The Master Perfumer created a fragrance with countless nuances, where golden radiance spreads as if bursting, revealing all its richness. Based on a fusion of amber and oud (agarwood), the creation is characterized by a modern interpretation. 'Amber has held an unchanging fascination for me since my youth. It was one of the first scents I encountered in my father's laboratory as a child, and it has been a guiding light in my creative endeavors ever since.' Here, he has drawn out every facet of amber. The resinous richness of amber intertwines with the contemporary aspect of ambergris—its salty tones and deeply human animality. From this encounter, the tradition of ancient perfumery resonates with modern language, creating a creation that reveals a new brilliance.
The Master Perfumer started the composition with a fresh mandarin scent, whose ripe freshness emanates a rich glow on the skin. This fruity accent evokes the breath of warm spices. A rich rising of cardamom, radiant cinnamon, an inviting note of white pepper, and a drop of saffron to emphasize the warmth. Together, these create an irresistible tension in the composition, softly evoking oriental luxury.
Afterward, the amber releases its rich fragrance. The warmth of resinous labdanum, the purity of white incense, and the mineral-like vibrancy of contemporary ambergris add a captivating brilliance to this accord. This fusion is completed by a special essence of oud from Bangladesh, sourced from an exclusive supply chain meticulously selected by Louis Vuitton.
Oud, referred to as black gold, is a treasure symbolizing perfume culture in the Middle East and amplifies the depth and power of the composition several-fold. For Jacques Cavallier-Belletrud, it is one of the agarwoods possessing unparalleled sensuality. 'It is a unique presence with exceptional quality. Its woody personality, steeped in extraordinary refinement, exudes a very delicate animality and an elegance that is spicy yet reminiscent of amber.' With amber as its iconic signature, 'Ambre Levant' draws out the light of the Golden Hour and spreads its radiance onto the skin.
### The Flacon
Louis Vuitton's iconic flacon, finished in translucent black glass, is dyed in a deep, warm amber. It is as if the radiance of the Golden Hour is being emitted from inside the glass.
### Special Oud Selected by Louis Vuitton
In the misty tropical Sylhet region of northeastern Bangladesh—beyond the curtains of mangroves that block the light and cast soft shadows—oud is nurtured in forests of Aquilaria trees. There, over many decades, a natural infection occurs, fostering precious dark-colored resin. This is extracted by artisans with exceptional precision and mastery. Here, it is harvested considering the cycles that maintain forest equilibrium and respect biodiversity. Louis Vuitton has an exclusive partnership with a family of producers who have preserved savoir-faire passed down through generations for over 200 years, a supply chain that nurtures the luxury of time. To maximize the rich, complex, and abundant fragrance of oud, at least 30 years are necessary. This family oversees the growth until the trees reach their peak maturity...
Louis Vuitton has launched its latest fragrance, 'Ambre Levant.'
A moment when the world takes on its most intense colors. It is the fleeting time just before darkness falls, as the sun begins to set and the sky turns amber. In this enchanting 'Golden Hour,' the sky holds onto the warmth of the day, leaving a quiet resonance in the air.
From horizon to horizon, this light envelops the landscape, dissolving all distance. It possesses a unique gravitational pull. As the mood of twilight slowly drifts in, the world begins to fill with a new energy. Everything pulses and grows in vividness, as if led by a single impulse.
'Ambre Levant' was born from the inspiration of that moment when amber light rises, dyeing the sky and earth in a single hue.
### The Supreme Harmony of Amber and Oud
Jacques Cavallier-Belletrud captured this moment with the generosity and precision that define his style, conceiving a composition that expresses it in its entirety. The Master Perfumer created a fragrance with countless nuances, where golden radiance spreads as if bursting, revealing all its richness. Based on a fusion of amber and oud (agarwood), the creation is characterized by a modern interpretation. 'Amber has held an unchanging fascination for me since my youth. It was one of the first scents I encountered in my father's laboratory as a child, and it has been a guiding light in my creative endeavors ever since.' Here, he has drawn out every facet of amber. The resinous richness of amber intertwines with the contemporary aspect of ambergris—its salty tones and deeply human animality. From this encounter, the tradition of ancient perfumery resonates with modern language, creating a creation that reveals a new brilliance.
The Master Perfumer started the composition with a fresh mandarin scent, whose ripe freshness emanates a rich glow on the skin. This fruity accent evokes the breath of warm spices. A rich rising of cardamom, radiant cinnamon, an inviting note of white pepper, and a drop of saffron to emphasize the warmth. Together, these create an irresistible tension in the composition, softly evoking oriental luxury.
Afterward, the amber releases its rich fragrance. The warmth of resinous labdanum, the purity of white incense, and the mineral-like vibrancy of contemporary ambergris add a captivating brilliance to this accord. This fusion is completed by a special essence of oud from Bangladesh, sourced from an exclusive supply chain meticulously selected by Louis Vuitton.
Oud, referred to as black gold, is a treasure symbolizing perfume culture in the Middle East and amplifies the depth and power of the composition several-fold. For Jacques Cavallier-Belletrud, it is one of the agarwoods possessing unparalleled sensuality. 'It is a unique presence with exceptional quality. Its woody personality, steeped in extraordinary refinement, exudes a very delicate animality and an elegance that is spicy yet reminiscent of amber.' With amber as its iconic signature, 'Ambre Levant' draws out the light of the Golden Hour and spreads its radiance onto the skin.
### The Flacon
Louis Vuitton's iconic flacon, finished in translucent black glass, is dyed in a deep, warm amber. It is as if the radiance of the Golden Hour is being emitted from inside the glass.
### Special Oud Selected by Louis Vuitton
In the misty tropical Sylhet region of northeastern Bangladesh—beyond the curtains of mangroves that block the light and cast soft shadows—oud is nurtured in forests of Aquilaria trees. There, over many decades, a natural infection occurs, fostering precious dark-colored resin. This is extracted by artisans with exceptional precision and mastery. Here, it is harvested considering the cycles that maintain forest equilibrium and respect biodiversity. Louis Vuitton has an exclusive partnership with a family of producers who have preserved savoir-faire passed down through generations for over 200 years, a supply chain that nurtures the luxury of time. To maximize the rich, complex, and abundant fragrance of oud, at least 30 years are necessary. This family oversees the growth until the trees reach their peak maturity...