[Louis Vuitton] Jeremy Allen White, Jackson Wang, Victor Wembanyama and others featured in the "in my bag" campaign featuring the "Speedy P9"
Louis Vuitton launched the "in my bag" campaign for the new "Speedy P9" bag, featuring global stars like Jeremy Allen White revealing their bag contents.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 03:42
- 🔍 Collected: April 4, 2026 at 05:30 (1h 48m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 05:07 (407h 36m after Collected)
Louis Vuitton features Jeremy Allen White, Jude Bellingham, Future, LeBron James, Jackson Wang, and Victor Wembanyama in the "in my bag" campaign featuring the "Speedy P9".
A campaign by Louis Vuitton deployed through a series of photos and videos of the "Speedy P9" containing the belongings of the Maison's ambassadors and Friends of the House. A glimpse into their respective lifestyles can be seen from the contents of their bags.
Embodying Louis Vuitton's savoir-faire (craftsmanship) and travel legacy, the "Speedy P9" is a bold reinterpretation of the iconic "Speedy" bag created in the 1930s. This medium-sized carry-all has become a symbol of Louis Vuitton's travel heritage, progressive style, and outstanding savoir-faire. Men's Creative Director Pharrell Williams gave his own interpretation to this symbol of functional elegance ahead of his debut Spring-Summer 2024 Men's Collection for Louis Vuitton. And this new work was named "Speedy P9" after the Pont Neuf bridge in Paris, the stage of the show. "P" stands for "Pont (bridge)", and the number "9" represents "Nine" or "Neuf", with this "Neuf" also carrying the meaning of "new". Using carefully selected premium calf leather, it goes through a double tanning process followed by drum processing to achieve a butter-soft touch and a wax-like texture.
Every photo reflects the various items stored in the "Speedy P9", offering a glimpse into the many faces of the Maison's ambassadors and Friends of the House. Golden Globe-winning actor and Maison ambassador Jeremy Allen White carries a green "Speedy P9" with today's newspaper, a ring notebook, a brimmed cap, a comb, a watch, dice, spare socks, and a charging cable.
British football star and Friend of the House Jude Bellingham carries aviator sunglasses, a flight ticket and passport, an official uniform, the Louis Vuitton fragrance "Ombre Nomade", and a set of keys with a personalized keychain in a red "Speedy P9".
A campaign by Louis Vuitton deployed through a series of photos and videos of the "Speedy P9" containing the belongings of the Maison's ambassadors and Friends of the House. A glimpse into their respective lifestyles can be seen from the contents of their bags.
Embodying Louis Vuitton's savoir-faire (craftsmanship) and travel legacy, the "Speedy P9" is a bold reinterpretation of the iconic "Speedy" bag created in the 1930s. This medium-sized carry-all has become a symbol of Louis Vuitton's travel heritage, progressive style, and outstanding savoir-faire. Men's Creative Director Pharrell Williams gave his own interpretation to this symbol of functional elegance ahead of his debut Spring-Summer 2024 Men's Collection for Louis Vuitton. And this new work was named "Speedy P9" after the Pont Neuf bridge in Paris, the stage of the show. "P" stands for "Pont (bridge)", and the number "9" represents "Nine" or "Neuf", with this "Neuf" also carrying the meaning of "new". Using carefully selected premium calf leather, it goes through a double tanning process followed by drum processing to achieve a butter-soft touch and a wax-like texture.
Every photo reflects the various items stored in the "Speedy P9", offering a glimpse into the many faces of the Maison's ambassadors and Friends of the House. Golden Globe-winning actor and Maison ambassador Jeremy Allen White carries a green "Speedy P9" with today's newspaper, a ring notebook, a brimmed cap, a comb, a watch, dice, spare socks, and a charging cable.
British football star and Friend of the House Jude Bellingham carries aviator sunglasses, a flight ticket and passport, an official uniform, the Louis Vuitton fragrance "Ombre Nomade", and a set of keys with a personalized keychain in a red "Speedy P9".