Fender Cafe's Second Location to Open in Shimokitazawa, the Music Hub of Tokyo, on July 3, 2026

Exterior concept image

ZENSE Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kōhei Takahashi) announced today the opening of 'Fender Cafe Shimokitazawa' in the music-centric neighborhood of Shimokitazawa, Tokyo, on Friday, July 3, 2026.

* 'Fender Cafe' is operated by ZENSE Inc. under license from Fender Music Japan Ltd.

Following 'Fender Cafe Harajuku,' located within the Fender Flagship Tokyo store in Harajuku, this second location marks Fender Cafe’s first standalone street-front cafe.

Centered on the concept of 'Good Coffee, Good Vibes,' Fender Cafe aims to integrate music culture into everyday lifestyles, offering a space for enriched musical living. Located in Shimokitazawa—a vibrant music district known for live houses and unique culture—the cafe blends Fender’s iconic music experience with California-style coffee culture. Guests can enjoy carefully crafted coffee, food, and drinks in a cafe-and-dining setting where music seamlessly becomes part of daily life.

The cafe will feature original drinks inspired by Fender’s iconic guitars, along with a curated food menu. Special attention has been paid to in-store acoustics, and a dedicated section for Fender Cafe original merchandise will be available. The space is designed as a new community hub for music lovers, local residents, and visitors to Shimokitazawa alike.

Opening Commemoration Campaign Announced!

To celebrate the opening of Fender Cafe Shimokitazawa, customers who spend ¥2,000 or more (tax included) at the store between July 3, 2026, and July 31, 2026, will receive one complimentary original drip coffee bag. *While supplies last; offer ends when stock runs out.

<Fender Cafe Shimokitazawa Menu>

Stratocaster Rose Latte ¥880 (tax included)

A signature latte with a floral rose aroma, inspired by the rosewood fingerboard of the Stratocaster.

Telecaster Maple Latte ¥880 (tax included)

A latte with a sweet, toasty maple finish, developed to reflect the maple fingerboard of the Telecaster.

Cold Brew Coffee [IN-TUNE] ¥720 (tax included)

Slowly brewed at low temperatures to deliver a clean, smooth taste with minimal bitterness.

Six Strings Burger ¥1,850 (tax included) *

A signature burger made with 100% domestically sourced Japanese beef patty, served with French fries.

Chicken Overdrive Rice ¥1,580 (tax included) *

A signature plate dish from Fender Cafe, featuring a bold, spiced flavor profile.

*Indicates original menu items exclusive to the Shimokitazawa location. In addition, a wide selection of Fender Cafe’s grand menu will also be available.

Store Overview

Store Name

Fender Cafe Shimokitazawa

Opening Date

Friday, July 3, 2026

Address

1F, 1-40-11 Kitazawa, Setagaya-ku, Tokyo

Business Hours

09:00–22:00

Regular Holidays

Open year-round (closed only during New Year’s period)

Instagram

https://www.instagram.com/fendercafe

<About Fender Cafe>

Fender Cafe is a cafe brand that fuses Fender’s musical heritage with California coffee culture, centered on the theme of 'a lifestyle with music.' Following the opening of its first location within Fender Flagship Tokyo in 2023, Fender Cafe Shimokitazawa aims to become a locally rooted community space. It offers a unique experience where musicians, music listeners, and those discovering music for the first time can all enjoy music in their own way.

Fender Cafe Harajuku (1st location) inside Fender Flagship Tokyo