Dr. Martens Launches New Sandal Collection “ZEBZAG” Perfect for a Free and Individual Summer Season. Singer-songwriter Fuminos Appointed as Key Visual for Summer Campaign.
Dr. Martens has announced its new "ZEBZAG" sandal collection, launching a summer campaign featuring singer-songwriter Fuminos. The lightweight and comfortable ZEBZAG sandals will be promoted through nationwide store displays and an experiential event in Harajuku.
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- 📰 Published: April 24, 2026 at 17:30
- 🔍 Collected: April 24, 2026 at 09:01
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British footwear brand Dr. Martens is globally launching a new sandal collection featuring the ZEBZAG sole, which combines tough, lightweight comfort with modern style.
In Japan, coinciding with the launch, a campaign visual featuring singer-songwriter Fuminos has been released. Fuminos was one of the 10 finalists in the "No No Girls" girl group audition produced by BMSG x Chanmina, and made her solo debut in January this year as the first artist from "NO LABEL ARTISTS," a self-produced label founded by Chanmina after the audition. The campaign will also include window displays at stores nationwide and an experiential event in Harajuku (HARAKADO).
ZEBZAG Sandals
ZEBZAG sandals feature a unique structure that fuses a lightweight EVA midsole with a durable PVC outsole, providing comfortable wear even for long periods. They combine functionality suitable for daily use to active scenes, Dr. Martens' characteristic toughness, and iconic design.
MATTISON SANDALFLOWER SANDAL
PEARSON
The campaign visual, featuring Fuminos, a next-generation heroine loved by Gen Z for her authentic self, was shot on the streets of Tokyo, including Harajuku and Shibuya, expressing real styling that blends into urban daily life.
Dr. Martens Sandal Collection centered on ZEBZAG
By being worn in various styles and scenes, Fuminos embodies the ZEBZAG sandals' "versatility to fit any scene" and "free self-expression."
These campaign visuals will be displayed as window displays at Dr. Martens stores nationwide. The brand's worldview will be communicated from stores through visuals symbolizing Tokyo's street culture.
Furthermore, an admission-free experiential event where visitors can experience Dr. Martens sandals will be held for two days on Friday, May 23rd, and Saturday, May 24th, 2026, at the "HOW’z" cafe inside Harajuku Harakado.
At the venue, visitors can try on ZEBZAG sandals and experience the products, providing a space to feel their comfort.
Additionally, a talk show by Fuminos is scheduled for Saturday, May 24th.
*This talk show will be a pre-抽選制 (pre-lottery system) for official Dr. Martens app members, and only winners will be able to participate.
Why not embody 'self-expression' that resonates with Fuminos and Dr. Martens with ZEBZAG sandals?
【Product Information】
Product Name: ZEBZAG SANDAL SAVANNAH TAN EH SUEDE
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SANDAL BLACK PISA
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SANDAL SEPIA BROWN TUMBLED NUBUCK
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SANDAL DUSTY ROSE EH SUEDE
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SLIDE DARK BROWN CRAZY HORSE
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 19,800 (tax included)
Product Name: WRENLIE OPEN FL DARK BROWN GRIZZLY
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 25,300 (tax included)
Product Name: MATTISON 2S BLACK ATHENA
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: MATTISON SLIDE CREAM+BLACK DALMATIAN PRINT HAIR ON+ATHENA
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: PEARSON II PARCHMENT BEIGE AJAX
Sizes: UK3 (22cm) - UK11 (30cm)
Price: 16,500 (tax included)
【Customer Inquiries】
Dr. Martens Airwair Japan
http://jp.drmartens.com/
TEL: 0120-66-1460
ABOUT DR. MARTENS
Dr. Mar
In Japan, coinciding with the launch, a campaign visual featuring singer-songwriter Fuminos has been released. Fuminos was one of the 10 finalists in the "No No Girls" girl group audition produced by BMSG x Chanmina, and made her solo debut in January this year as the first artist from "NO LABEL ARTISTS," a self-produced label founded by Chanmina after the audition. The campaign will also include window displays at stores nationwide and an experiential event in Harajuku (HARAKADO).
ZEBZAG Sandals
ZEBZAG sandals feature a unique structure that fuses a lightweight EVA midsole with a durable PVC outsole, providing comfortable wear even for long periods. They combine functionality suitable for daily use to active scenes, Dr. Martens' characteristic toughness, and iconic design.
MATTISON SANDALFLOWER SANDAL
PEARSON
The campaign visual, featuring Fuminos, a next-generation heroine loved by Gen Z for her authentic self, was shot on the streets of Tokyo, including Harajuku and Shibuya, expressing real styling that blends into urban daily life.
Dr. Martens Sandal Collection centered on ZEBZAG
By being worn in various styles and scenes, Fuminos embodies the ZEBZAG sandals' "versatility to fit any scene" and "free self-expression."
These campaign visuals will be displayed as window displays at Dr. Martens stores nationwide. The brand's worldview will be communicated from stores through visuals symbolizing Tokyo's street culture.
Furthermore, an admission-free experiential event where visitors can experience Dr. Martens sandals will be held for two days on Friday, May 23rd, and Saturday, May 24th, 2026, at the "HOW’z" cafe inside Harajuku Harakado.
At the venue, visitors can try on ZEBZAG sandals and experience the products, providing a space to feel their comfort.
Additionally, a talk show by Fuminos is scheduled for Saturday, May 24th.
*This talk show will be a pre-抽選制 (pre-lottery system) for official Dr. Martens app members, and only winners will be able to participate.
Why not embody 'self-expression' that resonates with Fuminos and Dr. Martens with ZEBZAG sandals?
【Product Information】
Product Name: ZEBZAG SANDAL SAVANNAH TAN EH SUEDE
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SANDAL BLACK PISA
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SANDAL SEPIA BROWN TUMBLED NUBUCK
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SANDAL DUSTY ROSE EH SUEDE
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: ZEBZAG SLIDE DARK BROWN CRAZY HORSE
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 19,800 (tax included)
Product Name: WRENLIE OPEN FL DARK BROWN GRIZZLY
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 25,300 (tax included)
Product Name: MATTISON 2S BLACK ATHENA
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: MATTISON SLIDE CREAM+BLACK DALMATIAN PRINT HAIR ON+ATHENA
Sizes: UK3 (22cm) - UK9 (28cm)
Price: 20,900 (tax included)
Product Name: PEARSON II PARCHMENT BEIGE AJAX
Sizes: UK3 (22cm) - UK11 (30cm)
Price: 16,500 (tax included)
【Customer Inquiries】
Dr. Martens Airwair Japan
http://jp.drmartens.com/
TEL: 0120-66-1460
ABOUT DR. MARTENS
Dr. Mar