Sansan Launches New TV Commercial Focusing on Business AI
Sansan, Inc. will air new TV commercials starting May 25, 2026, in Kanto, Kansai, Chubu, and Fukuoka regions, highlighting the necessity of high-quality business databases for maximizing AI performance.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 25, 2026 at 12:03 (31 min after Collected)
Sansan, Inc., a provider of AX services that transform work styles, will launch its new TV commercials, 'CEO & AI & ... Meeting' and 'CEO & AI & ... Quality,' on May 25, 2026.
As AI adoption accelerates, these commercials emphasize the critical need for 'accurate business databases' to maximize AI performance. With the core message, 'If business data is weak, the business AI is weak,' the commercials feature dialogues between a CEO and an AI, illustrating how data quality dictates the AI's efficacy.
Background of Production
While AI adoption is rising, public information alone is insufficient for optimized, personalized analysis. Connecting proprietary internal data—such as business card information, invoices, and contracts—to AI is essential for competitive differentiation.
Sansan's survey revealed that approximately 90% of those leading generative AI integration in companies found that 'AI did not perform as expected' (Note 1). A major cause is that internal data is not prepared as 'structured data' for AI usage. Only 22.2% of companies surveyed reported having perfect databases.
Sansan has been providing AX services by constructing accurate databases from analog documents using its proprietary technology that combines AI and human labor. Through these commercials, the company aims to communicate the essential importance of accurate business databases in driving organizational change through AI.
Commercial Stories
- 'CEO & AI & ... Meeting' (30 seconds): An AI tells a CEO that without data, it is a hollow existence with no knowledge. Lacking data, the AI degrades. This portrays the absolute necessity of business data as fuel for AI.
- 'CEO & AI & ... Quality' (30 seconds): An AI tells the CEO, 'The quality of data is my quality.' When loaded with low-quality, noisy data, the AI behaves erratically and eventually malfunctions, highlighting that data quantity is insufficient without quality.
Broadcasting Regions: Kanto, Kansai, Chubu, and Fukuoka.
Company Profile: Sansan, Inc.
Mission: 'Generating innovation from encounters.' Sansan provides AX services including the business database 'Sansan,' the name card app 'Eight,' the accounting AX service 'Bill One,' the contract management service 'Contract One,' and 'Sansan Data Intelligence.'
As AI adoption accelerates, these commercials emphasize the critical need for 'accurate business databases' to maximize AI performance. With the core message, 'If business data is weak, the business AI is weak,' the commercials feature dialogues between a CEO and an AI, illustrating how data quality dictates the AI's efficacy.
Background of Production
While AI adoption is rising, public information alone is insufficient for optimized, personalized analysis. Connecting proprietary internal data—such as business card information, invoices, and contracts—to AI is essential for competitive differentiation.
Sansan's survey revealed that approximately 90% of those leading generative AI integration in companies found that 'AI did not perform as expected' (Note 1). A major cause is that internal data is not prepared as 'structured data' for AI usage. Only 22.2% of companies surveyed reported having perfect databases.
Sansan has been providing AX services by constructing accurate databases from analog documents using its proprietary technology that combines AI and human labor. Through these commercials, the company aims to communicate the essential importance of accurate business databases in driving organizational change through AI.
Commercial Stories
- 'CEO & AI & ... Meeting' (30 seconds): An AI tells a CEO that without data, it is a hollow existence with no knowledge. Lacking data, the AI degrades. This portrays the absolute necessity of business data as fuel for AI.
- 'CEO & AI & ... Quality' (30 seconds): An AI tells the CEO, 'The quality of data is my quality.' When loaded with low-quality, noisy data, the AI behaves erratically and eventually malfunctions, highlighting that data quantity is insufficient without quality.
Broadcasting Regions: Kanto, Kansai, Chubu, and Fukuoka.
Company Profile: Sansan, Inc.
Mission: 'Generating innovation from encounters.' Sansan provides AX services including the business database 'Sansan,' the name card app 'Eight,' the accounting AX service 'Bill One,' the contract management service 'Contract One,' and 'Sansan Data Intelligence.'
FAQ
Sansanの新TVCMはいつから放映されますか？
2026年5月25日（月）より放映開始されます。
このCMの主なメッセージは何ですか？
ビジネスAIを動かすには、その燃料となる正確なビジネスデータが不可欠であり、「ビジネスデータが弱ければ、そのビジネスAIは、弱い」という点を伝えています。
新CMの放映エリアはどこですか？
関東、関西、中部、福岡の各エリアで放映されます。
なぜ高品質なビジネスデータが必要なのですか？
社内独自の構造化されたデータがなければ、AIは最適化された分析や提案ができず、期待通りのパフォーマンスを発揮できないためです。
Sansanはどのようなサービスを提供していますか？
ビジネスデータベース「Sansan」や名刺アプリ「Eight」、経理AXサービス「Bill One」などを通じ、働き方を変えるAXサービスを提供しています。