Wedding Giant Take and Give Needs Leverages Sansan: Turning Networking Connections into Sales Opportunities with 'Digital Business Card Email'
Take and Give Needs has implemented Sansan's 'Digital Business Card Email' feature, automatically sending approximately 4,000 emails in six months to turn event-based networking into concrete sales opportunities.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:26 (13h 54m after Collected)
Sansan, Inc., a provider of AX services that change the way people work, has announced a case study on the use of its business database 'Sansan' and its 'Digital Business Card Email' feature by Take and Give Needs Co., Ltd. (T&G).
T&G introduced Sansan in 2022 to share and utilize information such as business cards and meeting histories internally. Since September 2025, the company has started using the 'Digital Business Card Email' feature, which Sansan began offering in May 2025. In six months, T&G has automatically sent approximately 4,000 emails, working to turn encounters at events and networking sessions into sales opportunities.
### Background of Implementing 'Digital Business Card Email'
T&G, which operates wedding venues nationwide with a focus on house weddings, is also focusing on creating new business opportunities, such as corporate events and MICE (Meetings, Incentives, Conferences, and Exhibitions). The company actively creates touchpoints with customers and other firms through new store opening events, corporate events, and networking mixers. However, because many business cards are exchanged in a short time at these events, it was challenging to follow up on every connection, resulting in a failure to fully utilize these valuable encounters.
While T&G had previously used Sansan for managing business card information and sharing networks internally, they began using the 'Digital Business Card Email' feature to ensure connections are converted into next opportunities by automatically sending contact information to the recipient after a card exchange.
### Results of Using 'Digital Business Card Email' and 'Sansan'
- Maintaining Connections and Creating Sales Opportunities: The 'Digital Business Card Email' is a feature that automatically sends an email with a digital business card the morning after a business card is scanned into Sansan. Even in situations where many cards are exchanged, connections can be maintained as ongoing communication. Although the number of employees who exchange business cards as a company-to-company interaction is limited due to T&G's focus on individual services, the company sent approximately 4,000 digital business card emails across all employees in six months. These emails have led to replies, meetings, and proposals, turning event encounters into business opportunities in a natural way.
- Visualizing Networks and Improving Organizational Sales Power: With Sansan, it is now easy to search for who in the company has a connection with which firm, enabling effective sales approaches leveraging internal networks. Furthermore, by utilizing the 'Company Database' containing over 2.4 million company profiles, T&G can filter priority targets by area or industry to create efficient sales lists, aiding in new customer acquisition.
### Comment from the General Affairs & Labor Department, Take and Give Needs Co., Ltd.
'We have been using the Sansan business database for some time, but by adding the Digital Business Card Email, we feel we can maintain connections after exchanging cards more effectively. At events, we meet many people, and it can be difficult to send individual thank-you notes to everyone. The appeal of the Digital Business Card Email is that it maintains the connection naturally just by scanning the card. We've received replies leading to meetings, which is a greater response than we initially expected. As we progress with Sansan, more members are thinking about how to use it to make operations more efficient and advanced. We want to continue expanding business opportunities using Sansan features, including the Digital Business Card Email.'
### About Take and Give Needs Co., Ltd.
Company Name: Take and Give Needs Co., Ltd.
Representative: President and Representative Director Kenji Iwase
Established: October 1998
Business: House wedding, Hotel, Restaurant, MICE businesses, etc.
Employees: 1,378 (Non-consolidated), 1,725 (Consolidated) as of March 31, 2025
URL: https://www.tgn.co.jp/company/
T&G introduced Sansan in 2022 to share and utilize information such as business cards and meeting histories internally. Since September 2025, the company has started using the 'Digital Business Card Email' feature, which Sansan began offering in May 2025. In six months, T&G has automatically sent approximately 4,000 emails, working to turn encounters at events and networking sessions into sales opportunities.
### Background of Implementing 'Digital Business Card Email'
T&G, which operates wedding venues nationwide with a focus on house weddings, is also focusing on creating new business opportunities, such as corporate events and MICE (Meetings, Incentives, Conferences, and Exhibitions). The company actively creates touchpoints with customers and other firms through new store opening events, corporate events, and networking mixers. However, because many business cards are exchanged in a short time at these events, it was challenging to follow up on every connection, resulting in a failure to fully utilize these valuable encounters.
While T&G had previously used Sansan for managing business card information and sharing networks internally, they began using the 'Digital Business Card Email' feature to ensure connections are converted into next opportunities by automatically sending contact information to the recipient after a card exchange.
### Results of Using 'Digital Business Card Email' and 'Sansan'
- Maintaining Connections and Creating Sales Opportunities: The 'Digital Business Card Email' is a feature that automatically sends an email with a digital business card the morning after a business card is scanned into Sansan. Even in situations where many cards are exchanged, connections can be maintained as ongoing communication. Although the number of employees who exchange business cards as a company-to-company interaction is limited due to T&G's focus on individual services, the company sent approximately 4,000 digital business card emails across all employees in six months. These emails have led to replies, meetings, and proposals, turning event encounters into business opportunities in a natural way.
- Visualizing Networks and Improving Organizational Sales Power: With Sansan, it is now easy to search for who in the company has a connection with which firm, enabling effective sales approaches leveraging internal networks. Furthermore, by utilizing the 'Company Database' containing over 2.4 million company profiles, T&G can filter priority targets by area or industry to create efficient sales lists, aiding in new customer acquisition.
### Comment from the General Affairs & Labor Department, Take and Give Needs Co., Ltd.
'We have been using the Sansan business database for some time, but by adding the Digital Business Card Email, we feel we can maintain connections after exchanging cards more effectively. At events, we meet many people, and it can be difficult to send individual thank-you notes to everyone. The appeal of the Digital Business Card Email is that it maintains the connection naturally just by scanning the card. We've received replies leading to meetings, which is a greater response than we initially expected. As we progress with Sansan, more members are thinking about how to use it to make operations more efficient and advanced. We want to continue expanding business opportunities using Sansan features, including the Digital Business Card Email.'
### About Take and Give Needs Co., Ltd.
Company Name: Take and Give Needs Co., Ltd.
Representative: President and Representative Director Kenji Iwase
Established: October 1998
Business: House wedding, Hotel, Restaurant, MICE businesses, etc.
Employees: 1,378 (Non-consolidated), 1,725 (Consolidated) as of March 31, 2025
URL: https://www.tgn.co.jp/company/