Sansan Invests in Pickleball One, a Company Leading the Establishment of the Domestic Pickleball Market
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 22:00
- 🔍 Collected: April 7, 2026 at 13:30
- 🤖 AI Analyzed: April 18, 2026 at 11:06 (261h 36m after Collected)
Sansan Corporation announces that it has invested in Pickleball One Inc., a company aiming to fully establish the pickleball industry in Japan.
Our company utilizes pickleball as a means of communication in brand value improvement and sales activities, and through this investment, we will further promote the sport's spread in Japan. Additionally, we will entrust the operation of "Sansan Pickleball Court Ikebukuro," the first large-scale pickleball-specific facility in Tokyo (※1) scheduled to open in July 2026, to the company. By strengthening the partnership in both capital and business aspects, we aim to expand the number of players and create new business encounters.
**■ Background and Aim of the Investment**
Our company's mission is "Creating innovation from encounters," and we provide AX services that change the way people work. Pickleball is a sport that can be played across generations and backgrounds, and it is highly compatible with our company's mission. We have challenged various initiatives with Pickleball One, such as experience events, business networking events, and hosting Japan's largest international tournament.
The purpose of this investment is to promote the spread of pickleball, which plays an important role in our company's marketing and sales activities. Additionally, by entrusting the operation of "Sansan Pickleball Court Ikebukuro" to Pickleball One, which has specialized knowledge, we will strongly support the provision of high-quality services for a wide range of users, from professionals to fitness users, and the creation of new business exchanges and innovations through sports.
**■ About Sansan Pickleball Court Ikebukuro**
This is a large-scale pickleball-specific facility scheduled to open in Ikebukuro, Toshima-ku, Tokyo in July 2026, equipped with 3 indoor courts and 4 outdoor courts. Leveraging its convenient location, it will support the expansion of the playing population and also be used as a base for inviting our customers and for user community events.
・Name: Sansan Pickleball Court Ikebukuro
・Opening Date: Scheduled for early July 2026
・Address: Sansogo Ikebukuro Building 4F/5F/6F, 4-27-10 Higashi-Ikebukuro, Toshima-ku, Tokyo
・Press Release: https://jp.corp-sansan.com/news/2026/0128.html
・Inquiries about the facility:
Sansan Corporation Sansan Pickleball Court Ikebukuro Contact / sansan-pickleball-court@sansan.com
**■ Comment from Shusaku Kumakura, Representative Director of Pickleball One Inc.**
Until now, our company has pioneered the possibilities of pickleball in Japan together with Sansan through experience events and international tournaments. We are very encouraged that this investment and strengthening of our strategic partnership will further solidify our progress. Going forward, we will combine our expertise with Sansan's strong business network to accelerate the development of the playing environment and the creation of corporate communities. We will take on the challenge of establishing pickleball as a new sports culture in Japan through a multifaceted approach, including the operation of "Sansan Pickleball Court Ikebukuro."
**■ Comment from Ryosuke Koike, Head of President's Office / Head of Pickleball Business Promotion Office, Sansan Corporation**
Pickleball One is a leading company driving the establishment of the pickleball industry in Japan. Through repeated initiatives with the company, we have become convinced of the sport's "power to create encounters across generations and values" and its potential to grow into a huge market, leading to this investment. By entrusting the operation of "Sansan Pickleball Court Ikebukuro," which will open in July 2026, to the company, we will create a high-quality environment that can be widely used by everyone from professionals to general players. We will strongly promote new encounters through sports and the innovation born from them, aiming to achieve both the spread of the sport and the growth of our own business.
**■ About Pickleball One Inc.**
FUN AS ONE. ── Pickleball for life.
Pickleball One Inc. is a platform company that supports a pickleball lifestyle through three experiences: "watching, playing, and buying," with the vision of "becoming an enabler of the pickleball industry."
We deliver the joy of "watching" through Japan's largest pickleball specialized media, create opportunities to "play" through our own courts and over 300 event planning and operations nationwide, and provide the experience of "buying" through specialized shops with exclusive contract brands. By circulating these three axes, we accompany all pickleball players from their first hit to their daily immersion.
Across age, experience, and borders, uniting with pickleball ── we are delivering that joy throughout Japan.
https://pickle-one.com/
※1: Based on the number of dedicated pickleball courts per facility (According to Sansan Corporation research / As of January 2026)
(End)
**■ Sansan Corporation Company Overview**
With the mission of "Creating innovation from encounters," we provide AX services that change the way people work. Our main services include the business database "Sansan," business card app "Eight," accounting AX service "Bill One," transaction management service "Contract One," and data quality management "Sansan Data Intelligence," provided both domestically and internationally.
Established: June 11, 2007
URL: https://jp.corp-sansan.com/
Location: Shibuya Sakura Stage 28F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6228
Capital: 7.291 billion yen (as of November 30, 2025)
Business Content: Planning, development, and sales of AX services that change the way people work.
Sansan https://jp.sansan.com/
Eight https://8card.net/
Bill One https://bill-one.com/
Contract One https://contract-one.com/
Sansan Data Intelligence https://jp.sansan.com/sansan-data-intelligence/
Our company utilizes pickleball as a means of communication in brand value improvement and sales activities, and through this investment, we will further promote the sport's spread in Japan. Additionally, we will entrust the operation of "Sansan Pickleball Court Ikebukuro," the first large-scale pickleball-specific facility in Tokyo (※1) scheduled to open in July 2026, to the company. By strengthening the partnership in both capital and business aspects, we aim to expand the number of players and create new business encounters.
**■ Background and Aim of the Investment**
Our company's mission is "Creating innovation from encounters," and we provide AX services that change the way people work. Pickleball is a sport that can be played across generations and backgrounds, and it is highly compatible with our company's mission. We have challenged various initiatives with Pickleball One, such as experience events, business networking events, and hosting Japan's largest international tournament.
The purpose of this investment is to promote the spread of pickleball, which plays an important role in our company's marketing and sales activities. Additionally, by entrusting the operation of "Sansan Pickleball Court Ikebukuro" to Pickleball One, which has specialized knowledge, we will strongly support the provision of high-quality services for a wide range of users, from professionals to fitness users, and the creation of new business exchanges and innovations through sports.
**■ About Sansan Pickleball Court Ikebukuro**
This is a large-scale pickleball-specific facility scheduled to open in Ikebukuro, Toshima-ku, Tokyo in July 2026, equipped with 3 indoor courts and 4 outdoor courts. Leveraging its convenient location, it will support the expansion of the playing population and also be used as a base for inviting our customers and for user community events.
・Name: Sansan Pickleball Court Ikebukuro
・Opening Date: Scheduled for early July 2026
・Address: Sansogo Ikebukuro Building 4F/5F/6F, 4-27-10 Higashi-Ikebukuro, Toshima-ku, Tokyo
・Press Release: https://jp.corp-sansan.com/news/2026/0128.html
・Inquiries about the facility:
Sansan Corporation Sansan Pickleball Court Ikebukuro Contact / sansan-pickleball-court@sansan.com
**■ Comment from Shusaku Kumakura, Representative Director of Pickleball One Inc.**
Until now, our company has pioneered the possibilities of pickleball in Japan together with Sansan through experience events and international tournaments. We are very encouraged that this investment and strengthening of our strategic partnership will further solidify our progress. Going forward, we will combine our expertise with Sansan's strong business network to accelerate the development of the playing environment and the creation of corporate communities. We will take on the challenge of establishing pickleball as a new sports culture in Japan through a multifaceted approach, including the operation of "Sansan Pickleball Court Ikebukuro."
**■ Comment from Ryosuke Koike, Head of President's Office / Head of Pickleball Business Promotion Office, Sansan Corporation**
Pickleball One is a leading company driving the establishment of the pickleball industry in Japan. Through repeated initiatives with the company, we have become convinced of the sport's "power to create encounters across generations and values" and its potential to grow into a huge market, leading to this investment. By entrusting the operation of "Sansan Pickleball Court Ikebukuro," which will open in July 2026, to the company, we will create a high-quality environment that can be widely used by everyone from professionals to general players. We will strongly promote new encounters through sports and the innovation born from them, aiming to achieve both the spread of the sport and the growth of our own business.
**■ About Pickleball One Inc.**
FUN AS ONE. ── Pickleball for life.
Pickleball One Inc. is a platform company that supports a pickleball lifestyle through three experiences: "watching, playing, and buying," with the vision of "becoming an enabler of the pickleball industry."
We deliver the joy of "watching" through Japan's largest pickleball specialized media, create opportunities to "play" through our own courts and over 300 event planning and operations nationwide, and provide the experience of "buying" through specialized shops with exclusive contract brands. By circulating these three axes, we accompany all pickleball players from their first hit to their daily immersion.
Across age, experience, and borders, uniting with pickleball ── we are delivering that joy throughout Japan.
https://pickle-one.com/
※1: Based on the number of dedicated pickleball courts per facility (According to Sansan Corporation research / As of January 2026)
(End)
**■ Sansan Corporation Company Overview**
With the mission of "Creating innovation from encounters," we provide AX services that change the way people work. Our main services include the business database "Sansan," business card app "Eight," accounting AX service "Bill One," transaction management service "Contract One," and data quality management "Sansan Data Intelligence," provided both domestically and internationally.
Established: June 11, 2007
URL: https://jp.corp-sansan.com/
Location: Shibuya Sakura Stage 28F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6228
Capital: 7.291 billion yen (as of November 30, 2025)
Business Content: Planning, development, and sales of AX services that change the way people work.
Sansan https://jp.sansan.com/
Eight https://8card.net/
Bill One https://bill-one.com/
Contract One https://contract-one.com/
Sansan Data Intelligence https://jp.sansan.com/sansan-data-intelligence/