[Part 2] Japan Convention Management Association Adds 48 New Sustainability Initiatives from 26 Member Companies

The Japan Convention Management Association (JCMA) announced on March 26, 2026 (Thursday) the expansion of its "Sustainability Initiatives/Product Examples" section on its website. This expansion aims to share knowledge on SDGs activities and sustainability among member companies and organizations, thereby contributing to the promotion of sustainability across the entire industry.

This time, we have added 26 new companies and 48 new cases, increasing the total number of listed examples to 81. We are also pleased to announce the establishment of a new "Use Case" section to visualize specific practical application scenarios.

【Web Page】https://jp-cma.org/sustainabilityaction/

With the global increase in interest in sustainability, sustainability initiatives in host cities are becoming increasingly important for the MICE industry, especially for attracting and hosting international conferences organized by international organizations. In response to this situation, JCMA established the "SDGs Committee" in 2024 with the aim of contributing to the promotion of sustainability across the entire industry. The committee supports members in deepening their knowledge of SDGs activities and sustainability.

As part of this effort, the committee previously published 33 examples from 17 companies on its website to facilitate information sharing among members, which further supports sustainable corporate activities. With the recent addition of 26 new companies and 48 cases, the total number of listed examples has increased to 81.

Social demand for sustainability is expected to continue to grow. The MICE industry, which has the power to contribute to society through economic effects on local communities and the creation of business and innovation opportunities, will continue to strive for social development by taking the lead in sustainability. Through these efforts, we aim to be an industry that continues to be chosen by the next generation of talent who will lead future society.

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Organization's Initiatives for Promoting Sustainability

 ■ Survey Report Announcement

【Survey Report】Sustainability Questionnaire: Actual Status of Companies' Initiatives 2024 - JCMA Announces Results of Member Survey on Sustainability

The SDGs Committee conducted a member survey from the end of last year, and the results have now been compiled and announced.

【Web Page】https://jp-cma.org/information/7658/

■ Study Session Implementation

2024 Study Session "Where to Start with SDGs?" Workshop Report

A workshop titled "Where to Start with SDGs?" was held for members engaged in MICE practical work. 35 participants from 14 member organizations/companies attended.

【Web Page】https://jp-cma.org/information/6956/

◾️ Guidebook Production

"Easy-to-Use Sustainability Guidebook for Event and MICE Professionals" Completed and Released

This guidebook was produced by the "Event MICE Sustainable Operations Consortium," established by six event and MICE industry organizations, including the Japan Association for the 2025 World Exposition, with the goal of contributing to the achievement of SDGs through the 2025 Osaka-Kansai Expo, which aims to promote sustainability in the event and MICE industry.

【Web Page】https://jp-cma.org/information/6795/

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(Reference)

■ Significance of MICE

MICE is an acronym for Meeting (corporate meetings/training), Incentive travel (corporate incentive trips), Convention (international conferences/academic societies), and Exhibition/Event (exhibitions/events).

The Japan Tourism Agency lists its significance as: (1) high economic impact, (2) creation of business opportunities, (3) improvement of city brand and competitiveness, (4) equalization of exchange population, and (5) legacy effects, among others.

Japan Tourism Agency "New Era Inbound Expansion Action Plan" (announced May 2023) (on Japan Tourism Agency website)

◾️"Basic Plan for Tourism Nation Promotion" (Cabinet Decision, March 27, Reiwa 8)

A new "Basic Plan for Tourism Nation Promotion" covering the period from FY2026 to FY2030 has been approved by the Cabinet. It includes measures to promote the attraction and hosting of MICE events.

Japan Tourism Agency "Basic Plan for Tourism Nation Promotion (5th) (Summary)" (on Japan Tourism Agency website)

■ Economic Ripple Effect of 1.059 Trillion Yen

The MICE industry is an industry that realizes the significance mentioned above.

It has a wide range of economic and consumption activities, including conference hosting, accommodation, dining, and tourism, and is expected to generate greater economic effects on surrounding areas than general tourism.

The Japan Tourism Agency announced in 2018 that the economic ripple effect of international MICE in 2016 was 1.059 trillion yen. Furthermore, the average expenditure per international MICE participant was 337,000 yen, which is approximately 180,000 yen more than the average expenditure per general inbound tourist of 156,000 yen, according to the survey results.

■ Overview of Japan Convention Management Association (JCMA)

Since its establishment in 2015, JCMA has played a central role in promoting MICE in Japan. As one of Japan's leading organizations in MICE, including conventions, it is engaged in activities such as disseminating and raising awareness of the significance of MICE, making policy proposals, participating in calculating the economic ripple effect of MICE, human resource development and exchange, international exchange, and sustainability initiatives to strengthen Japan's international competitiveness in MICE.

・Number of members: 289 members (as of October 31, 2025)

・Representative Director: Noriko Takeuchi (President and CEO, Congres Inc.)

・URL：https://jp-cma.org/