[Free Report Released] Consumers Compare Real Estate Agencies, Not Just Properties! How Real Estate Brokerage Shops are 'Chosen'

Canly Inc. (Headquarters: Shinagawa-ku, Tokyo; Co-CEOs: Mamoru Tatsumi, Yutaro Akiyama), the developer and provider of the 'Canly Store Attraction' service—which unifies management of Google Business Profiles, websites, and social media—has released a free report for the real estate industry titled: 'Consumers Compare Real Estate Agencies, Not Just Properties: Understanding the Significance of Google Maps Optimization from the Home Buyer's Decision Process.'

Are Home Buyers Comparing 'Real Estate Agencies' in Addition to 'Properties'?
Real estate transactions involve amounts ranging from tens of millions to hundreds of millions of yen, and professionals in the field likely realize that consumers are looking for a company they can trust. However, it has been difficult to see at what stage and by what criteria companies are chosen before customers visit.

A survey of 500 home buyers conducted by Canly revealed that consumers compare multiple agencies online before visiting, and reviews on Google Maps are the central point of judgment.

Based on this behavioral data, this report explains why real estate agencies should optimize their Google Maps presence to ensure peace of mind for those looking for property.

What You Will Learn from This Report:
- Real-world realities of 'store comparison' conducted before visits.
- Information prioritized during store selection and the impact of reviews.
- Key points for Google Maps optimization.

About 'Canly Store Attraction':
'Canly Store Attraction' is a store management cloud service that unifies management of three major map platforms (Google Business Profile, Yahoo! Places, Apple Maps) as well as websites, apps, and social media. It helps reduce management costs and identifies operational issues through data analysis to improve business strategies. Beyond providing tools, experienced operations managers support clients through a hands-on approach.