[Free Report Released] Do Customers Only Look at 'Portal Sites'? Survey Reveals the Reality of 'Comparison' in Beauty Salon Selection
Canly Inc. has released a free survey report for the beauty industry, revealing that consumers cross-check reviews on Google Maps and other platforms even when using portal sites for booking.
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- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 12:56 (24 min after Collected)
Canly Inc. (Headquarters: Shinagawa-ku, Tokyo; Co-CEOs: Mamoru Tatsumi, Yutaro Akiyama), the developer and provider of the store management service 'Canly Store Attraction' for centralizing Google Business Profile™, websites, and social media, has released a free report titled: 'Customers Don't Only Search on Booking Media! Revealing Real Customer Acquisition Routes and Current Map Operations through Consumer Surveys' for the beauty and esthetic industry.
While portal sites have long been the pillar for new bookings in beauty salons, research shows that even for customers who eventually book through a portal, they check various other sources beforehand. The number one reason for choosing a salon is 'Reviews,' surpassing price and location. Consumers exhibit a 'comparison behavior,' verifying raw reputations across multiple media to gain confidence before choosing.
For these information-seeking customers, maintaining platforms like Google Maps with rich store information and reviews is crucial for being considered. This report explains why Google Maps should be optimized now to be selected 'just before' booking, based on real consumer movement data.
What you can learn from this document:
- The 'true start of searching' for new customers that is invisible through booking media operations alone.
- The reality of review comparisons, prioritized over price and location.
- Where to start: Key points for Google Maps optimization.
About Canly Store Attraction:
A store management cloud service that centralizes major map media like Google Business Profile, Yahoo! Places, and Apple Maps, as well as websites, apps, and SNS. It reduces management costs and identifies operation issues through data analysis, with support from experienced managers.
About Canly Welfare (Fuk-ly):
A welfare service using map data from 'Canly Store Attraction' (managing over 130,000 stores) allowing part-time and contract staff to receive discounts and benefits at nearby locations using a map.
Company Profile:
Company Name: Canly Inc.
Established: August 15, 2018
Co-CEOs: Mamoru Tatsumi / Yutaro Akiyama
Location: 6F Tennozu Ocean Square, 2-2-20 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Business: Development of 'Canly Store Attraction' (store account management SaaS), 'Canly Welfare' (map-based benefit service), SNS consulting, etc.
While portal sites have long been the pillar for new bookings in beauty salons, research shows that even for customers who eventually book through a portal, they check various other sources beforehand. The number one reason for choosing a salon is 'Reviews,' surpassing price and location. Consumers exhibit a 'comparison behavior,' verifying raw reputations across multiple media to gain confidence before choosing.
For these information-seeking customers, maintaining platforms like Google Maps with rich store information and reviews is crucial for being considered. This report explains why Google Maps should be optimized now to be selected 'just before' booking, based on real consumer movement data.
What you can learn from this document:
- The 'true start of searching' for new customers that is invisible through booking media operations alone.
- The reality of review comparisons, prioritized over price and location.
- Where to start: Key points for Google Maps optimization.
About Canly Store Attraction:
A store management cloud service that centralizes major map media like Google Business Profile, Yahoo! Places, and Apple Maps, as well as websites, apps, and SNS. It reduces management costs and identifies operation issues through data analysis, with support from experienced managers.
About Canly Welfare (Fuk-ly):
A welfare service using map data from 'Canly Store Attraction' (managing over 130,000 stores) allowing part-time and contract staff to receive discounts and benefits at nearby locations using a map.
Company Profile:
Company Name: Canly Inc.
Established: August 15, 2018
Co-CEOs: Mamoru Tatsumi / Yutaro Akiyama
Location: 6F Tennozu Ocean Square, 2-2-20 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Business: Development of 'Canly Store Attraction' (store account management SaaS), 'Canly Welfare' (map-based benefit service), SNS consulting, etc.