Canly Inc. (Location: Shinagawa-ku, Tokyo; Representatives: Mamoru Tatsumi, Yutaro Akiyama), developer and provider of the 'Canly' integrated management service for Google Business Profiles, websites, and various SNS, has released a free report for the restaurant industry titled 'How do customers choose "good-looking restaurants"? Amount of information referred to and the impact of AI spread.'
Gourmet media and Google Maps are staples for restaurant marketing. However, do you know how the 'restaurant-finding process' is changing significantly with the recent spread of AI?
Canly conducted a consumer survey of 600 people to investigate the diversifying realities of restaurant searching based on real behavioral data and has released the results as a free report. According to the latest survey, when asked about the 'first information source used from starting a search to deciding on a restaurant,' new AI search functions have ranked high alongside traditional search methods.
Furthermore, even those who utilize new search methods do not complete their restaurant selection with AI alone. They navigate between multiple information sources for comparison and consideration. The survey found a specific sequence in how 'Maps' and 'Gourmet media' are used. If the initial information source lacks appeal, detailed store information will not be reached.
Key terms: Restaurants, AI search, New customer acquisition, MEO, Google Business Profile, Google Maps, Reviews, Local SEO, Marketing, Canly.
FACT BOX
- Source: PR TIMES
- Category: Survey
- Organizations: Google