Canly Inc. (Headquarters: Shinagawa-ku, Tokyo; CEOs: Mamoru Tatsumi, Yutaro Akiyama), developer and provider of 'Canly Store Attraction,' a centralized management service for major map platforms (Google Business Profile, Yahoo! Place, Apple Maps) and other store marketing channels like websites, apps, and social media, will host an online seminar titled 'You Might Not Have Found the Salon Only Through the "Platform" You Booked On! — Revealing the "True Customer Acquisition Journey" via Consumer Surveys and Map Management Strategies to Revisit Now' on April 14 (Tue), 15 (Wed), and 16 (Thu), 2026. Do you know which tools your customers use when searching for hair or beauty salons? Even if you receive many bookings through portal sites, it does not necessarily mean that customers are searching only on those platforms. Before booking, they often check locations and reviews on Google Maps, research the atmosphere on social media, or visit the official website. It is common for users to navigate between multiple channels before finally booking through the most convenient platform. In other words, the platform used for the final booking is not the only place where the salon search takes place. In this seminar, we will use consumer survey data to reveal the 'true customer acquisition journey' and how users navigate between multiple channels when searching for a salon. We will also explain how information and reviews on Google Maps—often used during this journey—impact customer acquisition, and share key points for map management that you should review now. ◾️ Recommended for: ・Business owners and managers who want to organize their customer acquisition journey and plan their next steps. ・Those who focus heavily on portal sites and only perform minimal operations on Google Maps. ・Those who are unsure where customers are discovering their store. ◾️ Benefits of Attending: ・Understand the 'true customer acquisition journey' based on consumer surveys. ・Grasp pre-booking customer behavior to rethink new customer acquisition. ・Learn key points for map management that should be implemented now. <Event Overview> Date & Time: Live Stream: April 14 (Tue) 13:00–13:30; Recorded Stream: April 15 (Wed) 13:00–13:30; Recorded Stream: April 16 (Thu) 13:00–13:30
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- Source: PR Times
- Category: News