Boucheron Names Ayaka Miyoshi as a Friend of the Maison

In May 2026, Boucheron, one of France’s leading stylish high jewelry maisons, announced the appointment of Ayaka Miyoshi as a Friend of the Maison. Her poised presence, refined aesthetic sensibility, and free, flexible spirit deeply resonate with the values the Maison has upheld since its founding in 1858. Ayaka Miyoshi, active as both an actor and model, has established a presence that represents her generation not only in Japan but also overseas. As a model, she has appeared in numerous major fashion magazines and earned high praise for her expressive power, combining strength and elegance. As an actor, she has also received strong recognition: for the drama “Chikyu no Arukikata” (2024), she won the Rising Star Award at the 29th Busan International Film Festival’s Asia Contents Awards & Global OTT Awards 2024. She also won the Best Supporting Actress Award at the 46th Yokohama Film Festival for the film “Honshin” (2024), continuing to demonstrate a distinctive presence in screen works both in Japan and abroad. In Netflix’s “Alice in Borderland” Seasons 1 to 3 (2020, 2022, 2025), she drew global attention, and her memorable performance gained international acclaim, further solidifying her position as an emerging talent on the global stage. In 2026, she is set to appear in the Korean film “Tazza: The Song of Beelzebub” (working title), as her field of activity continues to expand worldwide. In the realm of fashion, Miyoshi has also participated in numerous luxury brand campaigns and international fashion events, establishing an unwavering position. Her expressive power, shaped by a global perspective and sharpened aesthetic, deeply resonates with Boucheron’s world view, which embodies free and bold creativity. Ayaka Miyoshi and Boucheron CEO Hélène Poulit-Duquesne commented on the appointment as follows: “I am deeply honored to join the world of the Maison as a Friend of Boucheron. Boucheron’s creations carry a free, bold, and one-of-a-kind style passed down through its long history, as well as an innovative spirit. This resonates profoundly with the spirit I hope to build as I approach the age of 30, and I feel both deeply moved and a renewed sense of responsibility. For me, turning 30 marks the beginning of a new chapter in life. As an expressive artist, I want to stay firmly rooted, cherish what I believe in, and take flight. I have found something I can believe in here. With the great wings of Boucheron, I look forward to conveying its brilliance through my own expression, while staying close to the aesthetic of the Maison’s creations, where delicacy and boldness coexist.” Ayaka Miyoshi “Ayaka Miyoshi possesses a remarkable presence, bold energy, and unwavering individuality. Her appeal naturally and deeply resonates with Boucheron’s values, which cherish free spirit, refined boldness, and creativity. We are truly delighted to welcome her as a Friend of the Maison.” Hélène Poulit-Duquesne, CEO of Boucheron Boucheron official website: https://www.boucheron.com Boucheron Client Service: TEL 0120-230-441 About Boucheron: Founded in 1858 by Frédéric Boucheron, Boucheron has carried forward a free spirit and style through four generations of the founding family. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron established its position as a maison symbolizing top-tier high jewelry and fine watchmaking. Boucheron’s unique style, defined by a free and bold spirit, has been passed down across generations and boasts more than 165 years of history. Today, Boucheron operates over 100 boutiques worldwide and belongs to Kering, the international luxury group.