Keeping the Heat Alive for 'Wild Sing': BIGC Hosts Movie Popup Store and Autographed Poster Event!

Provided by: BIGC

BIGC, an all-in-one entertech platform, is expanding its connection with film fans by hosting a popup store and a fan-participation SNS event in conjunction with the release of the movie 'Wild Sing'.

'Wild Sing', which promises to spark a comedy craze in theaters this summer, follows a three-member co-ed dance group named 'Triangle'. After a sudden incident led to their disbandment while they were at the peak of their popularity, they reunite 20 years later for a reckless challenge to make a comeback. It is currently playing in theaters across South Korea.

To coincide with the film's release, BIGC has opened an official popup store, allowing audiences to enjoy the work in a more diverse way. The popup store is operating from June 3 to June 9 on the 7th floor of Lotte Cinema World Tower, effectively extending the film's worldview into a physical space.

The store offers official merchandise reflecting the concept of the trio 'Triangle'. Fans can purchase items on-site or online through the BIGC platform. The venue features various exhibits to capture the film's atmosphere, along with life-sized photo zones of actors Gang Dong-won, Um Tae-goo, and Park Ji-hyun. Visitors have been generating buzz by visiting the popup store, taking commemorative photos, and experiencing the film's world up close.

In addition, BIGC has launched an SNS authentication event where fans can participate directly. The event runs from June 4 to June 17. Fans can enter by uploading a photo of their 'Wild Sing' merchandise—purchased via BIGC or at the venue—to their personal SNS channels with specified hashtags. Three lucky winners will receive a special gift: a poster personally autographed by lead actors Gang Dong-won, Um Tae-goo, Park Ji-hyun, Oh Jung-se, and director Son Jae-gon. More details are available on BIGC's official Instagram and X (formerly Twitter) channels.

■ BIGC Representative Comment
'We planned this popup store and event to ensure that audiences don't just watch the movie, but experience it in diverse ways and cherish the memories. We plan to continue collaborating with various content IPs—such as films, performances, and sports—to expand experiential activities that fans can directly participate in.'

BIGC is an entertech company that operates the world's first 'All-in-one Digital Venue' platform, connecting artists with fans globally. It provides core solutions for online monetization of performance and artist IP, including ticket reservations, AI-based live streaming, fan interaction services, video OTT, global commerce, and fan data analysis. BIGC currently serves over 1.4 million global members in more than 230 countries and regions.

Official merchandise for the film 'Wild Sing' can be found on the BIGC website (https://go.bigc.im/4vujOO1) and app.