BIGC Acquires "blip・K-POP RADAR"… Building Industry's First "Entertainment OS" Based on 1.3 Billion Fan Data Points

Global entertainment tech company BIGC (CEO: Mihee Kim) announced on the 12th that it has acquired the K-POP fan activity platform "blip" and the data SaaS service "K-POP RADAR" from Space Oddity. Through this agreement, BIGC will secure an overwhelming scale of big data and infrastructure, and will officially commence the construction of an "Entertainment Operating System" (Entertainment OS) from May, aimed at maximizing artist IP monetization.

The "Entertainment OS" proposed by BIGC is an integrated operating system that connects data analysis, fan engagement, and monetization functions necessary for the global business operations of artists and entertainment IP into a single system. This signifies a next-generation entertainment tech infrastructure that supports the immediate design and execution of diverse revenue models such as global fan analysis, world tours, ticket reservations, live performances, and commerce, by analyzing IP and fan data for each artist.

This acquisition is a strategic move for BIGC to expand its "All-in-one Digital Venue" model, which it has been promoting, into a data-driven "Entertainment OS." BIGC stated that by combining its own 200 million core fan data with the 1.3 billion global fan data and 3.6 million user base accumulated by blip and K-POP RADAR, it will unveil an "Entertainment OS" with overwhelming data competitiveness in the global market.

K-POP RADAR is a specialized service that possesses vast data on approximately 800 K-POP artist teams worldwide, currently accumulating over 1.1 billion IP data points. It provides a foundation for precisely analyzing trends in global fan growth for each artist, country-specific reactions, and content consumption performance, and is expected to play a central role in enabling BIGC's Entertainment OS to make precise market predictions and formulate strategies.

Furthermore, blip is a representative K-POP platform where K-POP fans can check artist schedules and content, and participate in fan activities, having secured a cumulative membership of 2.2 million to date. BIGC plans to integrate blip's fan management know-how and user touchpoints into the fan layer of the Entertainment OS, further strengthening an environment where fans can connect with artists and communicate continuously in their daily lives.

BIGC has so far proven its capabilities by integrating more than eight individual business models essential for IP monetization, such as ticketing, AI live streaming, video, commerce, voting, and fan games, into an "All-in-one Digital Venue." With this acquisition, fragmented individual revenue models will be organically combined with mega data of 1.3 billion points, completing an integrated revenue system where data analysis directly leads to revenue generation. This is not merely an expansion of a platform but is expected to be a turning point that innovates the structure of the entertainment business itself based on data science.

The transformation and ripple effect that the introduction of the Entertainment OS will bring to businesses are immense. Predictive models combining K-POP RADAR's behavioral data and BIGC's paid transaction data will provide precise guidance, from selecting optimal locations for world tours to forecasting demand for merchandise. This will enable entertainment companies to eliminate wasted marketing resources while securing a strategic advantage that increases the probability of new IP's successful entry into the global market.

Moreover, "one-stop global expansion" without borders will also become possible. By operating different platforms and payment systems for each country on a single BIGC operating system, inefficiencies in labor costs and system construction costs incurred during overseas expansion will be dramatically improved. As a result, entertainment companies will secure a digital standard system that allows them to directly manage and monetize fans worldwide without having to build complex local infrastructure.

In addition, BIGC plans to sequentially develop various forms of strategic joint ventures that will innovate the global entertainment market by fusing Space Oddity's unique insights into K-POP fans and content marketing planning capabilities with BIGC's technological prowess.

Mihee Kim, Director of BIGC Inc., stated, "With the integration of the paid fan data that BIGC has accumulated as an All-in-one Digital Venue and K-POP RADAR, we have achieved a mega-scale of 1.3 billion fan data points..."