BIGC, an all-in-one entertainment tech platform, is embarking on expanding fan experiences in global movie IP by exclusively releasing official merchandise for the film 'Wild Sing,' anticipated as one of the most notable works of the first half of 2026.
BIGC Co., Ltd. (Representative: Kim Mi-hee) announces the start of official merchandise sales for the film 'Wild Sing' from May 7th. This project was planned to maximize the IP value of the comedy film 'Wild Sing,' which stars leading Korean actors such as Kang Dong-won, Uhm Tae-goo, Park Ji-hyun, and Oh Jung-se, led by director Song Jae-gon. By launching sales to coincide with the production presentation, we aim to provide a special experience for fans eagerly awaiting the film, allowing them to get their hands on physical merchandise early.
The film 'Wild Sing,' set to be released in Korea on June 3rd, is a comedy about 'Triangle,' a three-member mixed-gender dance group that once dominated the entertainment industry but disbanded overnight due to an unexpected incident. Twenty years later, they embark on a reckless challenge to seize a chance for a comeback. Distributed by Lotte Entertainment, the film draws attention for the fantastic chemistry between Kang Dong-won, who plays the down-to-earth leader, Park Ji-hyun, who became a chaebol's daughter-in-law, and Uhm Tae-goo, who plays a debt-ridden member. Their journey to the stage amidst battlefield-like situations is expected to bring both laughter and emotion to the audience.
The official merchandise released this time faithfully reflects the identity of the three-member group 'Triangle' from the film. The sales lineup consists of a total of 5 types: ▲Triangle T-shirts (3 types) ▲Socks (3 types/1 set) ▲Bandanas (3 types) ▲T-shirt keychains (3 types) ▲Mini camera keychains (3 types/random). They are designed using the film's atmosphere and the image colors of each character, such as 'Dance Machine' Hyunwoo, 'Absolute Charm' Domi, and 'Charismatic Rapper' Sang. They will be exclusively sold online on BIGC.
The film 'Wild Sing' has garnered great anticipation even before its release, thanks to the unprecedented comedic transformations of its beloved cast and their superb interplay. Through these merchandise sales, BIGC plans to further enhance immersion in the work by supporting a fandom culture where fans can directly participate in and own the film's story, going beyond mere viewing.
Comment from BIGC Co., Ltd. Official "As an IP that combines a stellar cast like Kang Dong-won and Uhm Tae-goo with an original comedy genre, we have strived to deliver the film's concept and experience to fans through merchandise. The merchandise unveiled this time will be valuable not only to movie fans but also to the general public. Furthermore, we anticipate a significant global influx through this project and will continue to provide entertainment tech solutions in various fields, including movie IP, in the future."
Details regarding the official merchandise for the film 'Wild Sing' can be found on the BIGC official website (https://go.bigc.im/4nmOKgy) and app.
BIGC
BIGC is an entertainment tech company that operates the world's first "All-in-one Digital Venue" platform, connecting artists with fans worldwide. Centered on K-Pop and K-Culture concerts, it provides integrated online services for diverse IPs, including △ticket booking △AI-based live streaming △fan interaction services △video OTT △global commerce △fan data analysis. In particular, based on its unique technological capabilities such as real-time multilingual subtitles and ultra-low latency streaming technology, it continues to expand global fan experiences.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: BIGC