Tokyo Rakutenchi and Asilla Fully Implement Human Flow Data Utilization Platform 'asilla BIZ' at the Rakutenchi Building
Asilla and Tokyo Rakutenchi have fully deployed 'asilla BIZ' at the Rakutenchi Building. It utilizes AI to analyze existing security camera footage to visualize human flow and visitor demographics, optimizing facility management.
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- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:32
- 🤖 AI Analyzed: April 20, 2026 at 23:48 (325h 16m after Collected)
Guided by the vision "Creating a safe and comfortable world through the power of technology," Asilla Inc. (Headquarters: Machida, Tokyo; Representative Director and CEO: Go Onoe, hereinafter "Asilla"), which develops and provides "AI Security asilla," announces that "asilla BIZ," a platform for visualizing human flow data within facilities, has been fully implemented at the "Rakutenchi Building" operated by Tokyo Rakutenchi Co., Ltd. (Headquarters: Sumida, Tokyo; Representative Director and President: Harunori Kato, hereinafter "Tokyo Rakutenchi").
Background of Implementation
In the operation of commercial and multi-purpose buildings, accurately grasping visitor trends and developing tenant attraction and promotional measures based on that data is crucial for enhancing facility value.
At the Rakutenchi Building, Tokyo Rakutenchi has previously deployed measures utilizing their accumulated operational expertise. However, to further revitalize the facility, there was a need to strengthen the understanding of the customer base and verify the effectiveness of measures based on objective data.
Against this backdrop, Tokyo Rakutenchi and Asilla conducted trial operations of "asilla BIZ."
As a result, the usefulness of the data obtained from existing security camera footage was confirmed. Furthermore, its high operability—allowing implementation without significantly changing the facility environment—was highly evaluated, leading to this full-scale adoption.
How "asilla BIZ" is Utilized at the Rakutenchi Building
At the Rakutenchi Building, the solution is utilized as follows to promote the creation of a foundation for data-driven facility management.
- Quantitative understanding of human flow data:
Counts the number of passersby at key locations within the facility and visualizes daily and monthly human flow trends. This establishes a system where the current status of facility operations can be accumulated and shared as objective numerical values.
- Understanding the attributes of visitors:
Grasps the actual composition of visitors based on AI-driven attribute (gender and age group) analysis. The acquired data is scheduled to be used as foundational material for future target selection and service improvement.
- Preparation for verifying the effectiveness of measures:
By recording changes in human flow as data during events, the plan is to use this as an analytical foundation for optimizing future leasing activities and promotional measures.
Furthermore, in appreciation of the results achieved in this project, there are plans to consider deploying the system to other properties owned by Tokyo Rakutenchi in the future.
About the Rakutenchi Building
Located in front of Kinshicho Station, the "Rakutenchi Building" houses Kinshicho PARCO, TOHO Cinemas Kinshicho Rakutenchi, Seiyu Kinshicho Store, and Natural Hot Spring Rakutenchi Spa...
Background of Implementation
In the operation of commercial and multi-purpose buildings, accurately grasping visitor trends and developing tenant attraction and promotional measures based on that data is crucial for enhancing facility value.
At the Rakutenchi Building, Tokyo Rakutenchi has previously deployed measures utilizing their accumulated operational expertise. However, to further revitalize the facility, there was a need to strengthen the understanding of the customer base and verify the effectiveness of measures based on objective data.
Against this backdrop, Tokyo Rakutenchi and Asilla conducted trial operations of "asilla BIZ."
As a result, the usefulness of the data obtained from existing security camera footage was confirmed. Furthermore, its high operability—allowing implementation without significantly changing the facility environment—was highly evaluated, leading to this full-scale adoption.
How "asilla BIZ" is Utilized at the Rakutenchi Building
At the Rakutenchi Building, the solution is utilized as follows to promote the creation of a foundation for data-driven facility management.
- Quantitative understanding of human flow data:
Counts the number of passersby at key locations within the facility and visualizes daily and monthly human flow trends. This establishes a system where the current status of facility operations can be accumulated and shared as objective numerical values.
- Understanding the attributes of visitors:
Grasps the actual composition of visitors based on AI-driven attribute (gender and age group) analysis. The acquired data is scheduled to be used as foundational material for future target selection and service improvement.
- Preparation for verifying the effectiveness of measures:
By recording changes in human flow as data during events, the plan is to use this as an analytical foundation for optimizing future leasing activities and promotional measures.
Furthermore, in appreciation of the results achieved in this project, there are plans to consider deploying the system to other properties owned by Tokyo Rakutenchi in the future.
About the Rakutenchi Building
Located in front of Kinshicho Station, the "Rakutenchi Building" houses Kinshicho PARCO, TOHO Cinemas Kinshicho Rakutenchi, Seiyu Kinshicho Store, and Natural Hot Spring Rakutenchi Spa...