ANTEPRIMA Appoints LE SSERAFIM's KIM CHAEWON as the Visual Model for its Summer 2026 Campaign

ANTEPRIMA has once again appointed KIM CHAEWON, a member of the global K-POP girl group LE SSERAFIM, as the model for its campaign visuals. The concept for the Summer 2026 campaign is "Daily Sparkle," illustrating how everyday moments can transform into something special through the sparkle of ANTEPRIMA's iconic wire bags. The "SUMMER CAMPAIGN 2026 - Daily Sparkle -" will run from June 3 to June 30, 2026, at stores nationwide and online. Additionally, a POP UP STORE will open at the Hankyu Umeda Main Store from June 10, featuring the Spring/Summer 2026 collection created in collaboration with contemporary artist Takahiro Iwasaki.