A Major Collaboration Event with "Sanrio Characters" Loved Worldwide is Here! The Highly Anticipated "Sanrio Characters Party" Starts Today

17LIVE Inc. (Shibuya-ku, Tokyo, CEO: Jean Honghui, URL: https://jp.17.live/) is pleased to announce that its live streaming app "17LIVE (Iichina)", one of Japan's largest, will be holding the "Sanrio Characters Party" featuring the globally beloved My Melody and Kuromi, marking the first collaboration in three years with "Sanrio Characters". The event is scheduled to begin on July 1, 2026.

© '26 SANRIO CO., LTD. APPR. NO. G670055

"17LIVE" hosts various collaboration projects and events daily with the aim of allowing both existing live streamers (liver) and those who have never streamed before to enjoy live broadcasting. This collaboration event with Sanrio Characters, loved not only in Japan but also around the world, was initiated with the hope of providing an opportunity for more people to experience the fun and approachability of live streaming.

During the "Sanrio Characters Party" event period, adorable original collaboration animation gifts featuring My Melody and Kuromi designs will be available. Furthermore, participating livers who meet the event's participation requirements and achieve a certain standard will receive prizes such as limited edition plush toys, popular merchandise, and digital prizes usable within the app, featuring a collaboration between "17LIVE's" official character Baby and My Melody & Kuromi.

This event, being held for the first time in three years since its initial launch in 2021, will see the widely loved My Melody and Kuromi coloring "17LIVE" with a "sweet and spicy mix" worldview. Please pay close attention to this event.

The details of the "Sanrio Characters Party" are as follows:

Event Period:

July 1, 2025 (Wed) - July 31, 2025 (Fri)

Participation Requirements:

"17LIVE" users

Sample Prizes (All images are for illustrative purposes)

・Digital Prizes

【In-App Original Badge】

【Profile Background (My Melody)】

【Profile Background (Kuromi)】

・Prizes (Illustrative Images)

【My Melody Baby ♡ Plush Toy】

【Kuromi Baby ♡ Plush Toy】

【Iichina Color My Melody ♡ Plush Toy】

【Iichina Color Kuromi ♡ Plush Toy】

※ Event period and content are subject to change without prior notice.

※ For details on other prizes and events, please refer to the event page within the "17LIVE" app.

My Melody Profile

A straightforward and cheerful girl who loves her younger brother. Her treasure is the cute hood made by her grandmother.

She enjoys baking cookies with her mother. Her favorite food is almond pound cake.

Birthday: January 18

Official X: https://x.com/Melody_Mariland

Kuromi Profile

Self-proclaimed rival of My Melody. She may look rough, but she's actually very girlish!?

She loves handsome guys. Her black hood and pink skull are her charm points.

Her hobby is keeping a diary. She's recently gotten into romance novels.

Her favorite color is black. Her favorite food is pickled shallots.

Official X: https://twitter.com/kuromi_project

How to Watch "17LIVE"

Please download the free "17LIVE" app from the link below and register for an account. (*)

App Download: https://17apps.onelink.me/i7CY/17LivePR

※ Some paid menus and content are available within the app. Communication charges will be borne by the customer.

About "17LIVE (Iichina)"

With the mission "To enrich connections between people," "17LIVE (Iichina)" is one of Japan's largest live streaming platforms with over 50 million users worldwide (as of February 2023). It aims to create a world where livers (streamers) and listeners can share "this very moment" and experience joy and excitement in real-time, under one sky across seven continents.

Official HP: https://jp.17.live/

X: https://x.com/17livejp

Facebook: https://www.facebook.com/17LIVEJP/

Instagram: https://www.instagram.com/17livejp/

YouTube: https://www.youtube.com/channel/UCFf5qroAMTQ6x32YVjOcQBw

© '26 SANRIO CO., LTD. APPR. NO. G670055