Exclusive for V-Livers! Your Favorite Virtual Streamer to Debut as a Model! 'Become a Collaborative Model at Asakusa ROX Matsuri-yu, the Scenic Spa with Tokyo Skytree Views!' Event Announced!
Key facts
- Exclusive for V-Livers! Your Favorite Virtual Streamer to Debut as a Model! 'Become a Collaborative Model at Asakusa ROX Matsuri-yu, the Scenic Spa with Tokyo Skytree Views!' Event Announced!
- 17LIVE has announced its first-ever collaboration with Asakusa ROX Matsuri-yu, a popular spa with panoramic views of Tokyo Skytree, to celebrate the 8th anniversary of its V-Liver service. Top-performing V-Livers from an in-app event will be featured as models on banners, posters, and life-size panels within the facility.
- Source: PR Times
- Date: June 18, 2026
Direct answer
17LIVE has announced its first-ever collaboration with Asakusa ROX Matsuri-yu, a popular spa with panoramic views of Tokyo Skytree, to celebrate the 8th anniversary of its V-Liver service. Top-performing V-Livers from an in-app event will be featured as models on banners, posters, and life-size panels within the facility.
- Citation
- Exclusive for V-Livers! Your Favorite Virtual Streamer to Debut as a Model! 'Become a Collaborative Model at Asakusa ROX Matsuri-yu, the Scenic Spa with Tokyo Skytree Views!' Event Announced! (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
17LIVE has announced its first-ever collaboration with Asakusa ROX Matsuri-yu, a popular spa with panoramic views of Tokyo Skytree, to celebrate the 8th anniversary of its V-Liver service. Top-performing V-Livers from an in-app event will be featured as models on banners, posters, and life-size panels within the facility.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 01:15
- 🔍 Collected: June 17, 2026 at 16:32
- 🤖 AI Analyzed: June 18, 2026 at 16:12 (23h 39m after Collected)
17LIVE Co., Ltd. (Shibuya, Tokyo; CEO: Jean Honghui; URL: https://jp.17.live/), operator of Japan's largest live-streaming app '17LIVE (Ichinana)', announces the launch of its first collaborative event with 'Asakusa ROX Matsuri-yu', a comprehensive spa facility offering views of the Tokyo Skytree. The event, titled 'V-Liver Exclusive! Become a Collaborative Model at Asakusa ROX Matsuri-yu, the Scenic Spa with Skytree Views!', will begin on Wednesday, June 17, 2026.
On the 17LIVE platform, streamers (known as 'Livers') broadcast daily across diverse categories such as singing, instrument performances, creators, animals, and gaming. In recent years, the platform has placed increasing emphasis on V-Livers—streamers who appear in virtual avatars. Since launching its V-Liver business in 2018, this year marks its 8th anniversary. 17LIVE has consistently supported V-Livers through production assistance and exclusive campaigns.
To commemorate the 8th anniversary of Ichinana V-Livers, this inaugural collaboration with Asakusa ROX Matsuri-yu—a spa beloved by all generations for its stunning Skytree views from 30 meters above ground—aims to introduce more people to the charm of Ichinana's V-Livers and expand enjoyment of live streaming.
The event 'V-Liver Exclusive! Become a Collaborative Model at Asakusa ROX Matsuri-yu, the Scenic Spa with Skytree Views!' is open to all V-Livers active on the 17LIVE app. A total of five V-Livers selected through top rankings in an in-app event and a subsequent audition will receive rights to be featured as 'Matsuri-yu Collaborative Models' on noren (traditional shop curtains), posters, standee banners inside the facility, and on future long-format posters in Shibuya.
This audition event, celebrating the 8th anniversary of Ichinana V-Livers, will determine which V-Livers will adorn the premises of the popular scenic spa 'Asakusa ROX Matsuri-yu' in one of Japan's most iconic districts. Don't miss this exciting opportunity!
Event Overview:
■ Event Period
June 17, 2026 (Wed) – June 30, 2026 (Tue)
■ Participation Requirements
- Must be a verified V-Liver with a 17LIVE account
- Must be able to submit a full-body character illustration (AI data required) used during regular V-Liver activities upon winning
- Must be able to communicate closely via Discord server
- Must be available to attend schedules and locations designated by the company or related third parties
■ Prizes
- Right to feature on collaborative noren
- Right to feature on in-facility posters
- Right to feature on standee banners
- Right to feature on life-size panels
- Right to feature on Shibuya long-format posters
- Right to create original merchandise
- Right to feature on official Matsuri-yu website and SNS channels
* The event period and details are subject to change without prior notice.
* For additional prize and event details, please visit the 17LIVE app's event page.
About Asakusa ROX Matsuri-yu
Located within Asakusa ROX—a commercial building filled with authentic Asakusa-style fashion and entertainment—Matsuri-yu is a comprehensive spa facility.
It features 11 diverse baths, including a jade open-air bath, tourmaline bath, and seawater bath, all offering views of the Tokyo Skytree from 30 meters above ground, along with three types of saunas. After sweating it out, guests can enjoy relaxation services such as body care, skin scrubbing, and esthetic treatments, rest in reclining beds with TVs, nap in private rooms, browse over 5,000 comics, or dine on a wide range of snacks and set meals.
Truly a destination for individuals and families alike, Asakusa ROX Matsuri-yu offers a full day of relaxation. Come experience the charm of Asakusa and enjoy a blissful moment of rejuvenation for your mind and body.
Official Website: https://www.matsuri-yu.com/
Official X: https://x.com/maturiyu1126
Official Instagram: https://www.instagram.com/maturiyu1126
How to Watch 17LIVE
Download the free 17LIVE app from the link below and register your account. (*Note)
App Download: https://17apps.onelink.me/i7CY/17LivePR
* Some in-app menus and content are paid. Data charges apply at the user's expense.
About 17LIVE (Ichinana)
Missioned to 'enrich human connections,' 17LIVE (Ichinana) is Japan's largest live-streaming platform with over 50 million users worldwide as of February 2023. Under one sky, across seven continents, it aims to create a world where streamers (Livers) and viewers (Listeners) can share the present moment and experience joy and emotion together in real time.
17LIVE Official Website: https://jp.17.live/
X: https://x.com/17livejp
Facebook: https://www.facebook.com/17LIVEJP/
Instagram: https://www.instagram.com/17livejp/
YouTube: https://www.youtube.com/channel/UCFf5qroAMTQ6x32YVjOcQBw
On the 17LIVE platform, streamers (known as 'Livers') broadcast daily across diverse categories such as singing, instrument performances, creators, animals, and gaming. In recent years, the platform has placed increasing emphasis on V-Livers—streamers who appear in virtual avatars. Since launching its V-Liver business in 2018, this year marks its 8th anniversary. 17LIVE has consistently supported V-Livers through production assistance and exclusive campaigns.
To commemorate the 8th anniversary of Ichinana V-Livers, this inaugural collaboration with Asakusa ROX Matsuri-yu—a spa beloved by all generations for its stunning Skytree views from 30 meters above ground—aims to introduce more people to the charm of Ichinana's V-Livers and expand enjoyment of live streaming.
The event 'V-Liver Exclusive! Become a Collaborative Model at Asakusa ROX Matsuri-yu, the Scenic Spa with Skytree Views!' is open to all V-Livers active on the 17LIVE app. A total of five V-Livers selected through top rankings in an in-app event and a subsequent audition will receive rights to be featured as 'Matsuri-yu Collaborative Models' on noren (traditional shop curtains), posters, standee banners inside the facility, and on future long-format posters in Shibuya.
This audition event, celebrating the 8th anniversary of Ichinana V-Livers, will determine which V-Livers will adorn the premises of the popular scenic spa 'Asakusa ROX Matsuri-yu' in one of Japan's most iconic districts. Don't miss this exciting opportunity!
Event Overview:
■ Event Period
June 17, 2026 (Wed) – June 30, 2026 (Tue)
■ Participation Requirements
- Must be a verified V-Liver with a 17LIVE account
- Must be able to submit a full-body character illustration (AI data required) used during regular V-Liver activities upon winning
- Must be able to communicate closely via Discord server
- Must be available to attend schedules and locations designated by the company or related third parties
■ Prizes
- Right to feature on collaborative noren
- Right to feature on in-facility posters
- Right to feature on standee banners
- Right to feature on life-size panels
- Right to feature on Shibuya long-format posters
- Right to create original merchandise
- Right to feature on official Matsuri-yu website and SNS channels
* The event period and details are subject to change without prior notice.
* For additional prize and event details, please visit the 17LIVE app's event page.
About Asakusa ROX Matsuri-yu
Located within Asakusa ROX—a commercial building filled with authentic Asakusa-style fashion and entertainment—Matsuri-yu is a comprehensive spa facility.
It features 11 diverse baths, including a jade open-air bath, tourmaline bath, and seawater bath, all offering views of the Tokyo Skytree from 30 meters above ground, along with three types of saunas. After sweating it out, guests can enjoy relaxation services such as body care, skin scrubbing, and esthetic treatments, rest in reclining beds with TVs, nap in private rooms, browse over 5,000 comics, or dine on a wide range of snacks and set meals.
Truly a destination for individuals and families alike, Asakusa ROX Matsuri-yu offers a full day of relaxation. Come experience the charm of Asakusa and enjoy a blissful moment of rejuvenation for your mind and body.
Official Website: https://www.matsuri-yu.com/
Official X: https://x.com/maturiyu1126
Official Instagram: https://www.instagram.com/maturiyu1126
How to Watch 17LIVE
Download the free 17LIVE app from the link below and register your account. (*Note)
App Download: https://17apps.onelink.me/i7CY/17LivePR
* Some in-app menus and content are paid. Data charges apply at the user's expense.
About 17LIVE (Ichinana)
Missioned to 'enrich human connections,' 17LIVE (Ichinana) is Japan's largest live-streaming platform with over 50 million users worldwide as of February 2023. Under one sky, across seven continents, it aims to create a world where streamers (Livers) and viewers (Listeners) can share the present moment and experience joy and emotion together in real time.
17LIVE Official Website: https://jp.17.live/
X: https://x.com/17livejp
Facebook: https://www.facebook.com/17LIVEJP/
Instagram: https://www.instagram.com/17livejp/
YouTube: https://www.youtube.com/channel/UCFf5qroAMTQ6x32YVjOcQBw
FAQ
What are the eligibility requirements for V-Livers to join this event?
Must be a verified 17LIVE V-Liver, able to submit full-body illustrations and communicate via Discord.
What prizes do winning V-Livers receive?
Rights to be featured on noren, posters, life-size panels, and Shibuya long-format posters.
When is the event period?
From June 17 to June 30, 2026. Rankings in the in-app event determine winners.