Premiere at 'Oshi-katsu Expo' June 24-26! 17LIVE Official Character 'Baby' Featured in 'Experiential Vending Machine You Can Play with Your Favorite'
Key facts
- Premiere at 'Oshi-katsu Expo' June 24-26! 17LIVE Official Character 'Baby' Featured in 'Experiential Vending Machine You Can Play with Your Favorite'
- 17LIVE Inc. announced it will provide content featuring its official character 'Baby' for the experiential 'Vending Machine You Can Play with Your Favorite,' developed by HIKKY and SDRS. The machine will premiere at the 'Oshi-katsu Expo' starting June 24th. It allows for interactions such as chatting and mini-games, serving as a new experiential marketing tool for the fan activity market.
- Source: PR Times
- Date: June 11, 2026
Direct answer
17LIVE Inc. announced it will provide content featuring its official character 'Baby' for the experiential 'Vending Machine You Can Play with Your Favorite,' developed by HIKKY and SDRS. The machine will premiere at the 'Oshi-katsu Expo' starting June 24th. It allows for interactions such as chatting and mini-games, serving as a new experiential marketing tool for the fan activity market.
- Citation
- Premiere at 'Oshi-katsu Expo' June 24-26! 17LIVE Official Character 'Baby' Featured in 'Experiential Vending Machine You Can Play with Your Favorite' (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
17LIVE Inc. announced it will provide content featuring its official character 'Baby' for the experiential 'Vending Machine You Can Play with Your Favorite,' developed by HIKKY and SDRS. The machine will premiere at the 'Oshi-katsu Expo' starting June 24th. It allows for interactions such as chatting and mini-games, serving as a new experiential marketing tool for the fan activity market.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 22:00
- 🔍 Collected: June 11, 2026 at 13:21
- 🤖 AI Analyzed: June 11, 2026 at 15:15 (1h 54m after Collected)
17LIVE Inc. has announced that its live-streaming app '17LIVE' will provide content featuring its official character, 'Baby,' for the next-generation vending machine solution 'Vending Machine You Can Play with Your Favorite,' jointly developed by HIKKY Co., Ltd. and SDRS Co., Ltd. The physical machine will premiere at the 'Oshi-katsu Expo,' held at Tokyo Big Sight from June 24 (Wed) to 26 (Fri), 2026.
This vending machine features a monitor that allows users to chat with characters and play mini-games, as well as win goods and digital content based on game results and take commemorative photos. It targets the 4.1 trillion yen 'fan activity (oshi-katsu) market.'
At the 'Oshi-katsu Expo,' the physical machine wrapped in 17LIVE branding will be showcased at the SDRS booth. Visitors can enjoy a character-capturing game and commemorative photo content that prints limited-edition photo receipts, alongside the distribution of novelty goods.
This vending machine features a monitor that allows users to chat with characters and play mini-games, as well as win goods and digital content based on game results and take commemorative photos. It targets the 4.1 trillion yen 'fan activity (oshi-katsu) market.'
At the 'Oshi-katsu Expo,' the physical machine wrapped in 17LIVE branding will be showcased at the SDRS booth. Visitors can enjoy a character-capturing game and commemorative photo content that prints limited-edition photo receipts, alongside the distribution of novelty goods.
FAQ
「推しと遊べる自販機」とはどのようなものですか？
搭載モニターでのキャラクターとの会話やミニゲーム、デジタルコンテンツの獲得、記念撮影などができる体験型自動販売機です。
17LIVEは本自販機にどのような関わり方をしますか？
公式キャラクター「ベイビー」のコンテンツおよびデザインを提供しています。
「推し活EXPO」での自販機の展示内容は何ですか？
17LIVEオリジナルラッピングの実機展示、キャラクター捕獲ゲーム、限定フォトレシートの発行体験、ノベルティグッズ配布などが行われます。
「推し活EXPO」はいつ、どこで開催されますか？
2026年6月24日(水)〜26日(金)の3日間、東京ビッグサイトの東7ホールにて開催されます。
今回の取り組みの背景にある市場状況は何ですか？
推し活市場が4.1兆円規模へと拡大し、省人化対応やエンタメ体験を求める「コト消費」ニーズが高まっているためです。