17LIVE Announces First Collaboration Event with Popular Poker App 'm HOLD'EM'
Key facts
- 17LIVE Announces First Collaboration Event with Popular Poker App 'm HOLD'EM'
- 17LIVE Inc. has announced its first collaboration event with Sammy Corporation's poker app 'm HOLD'EM', set to run concurrently from June 15, 2026. The event offers attractive prizes, including an invitation to Paradise City in South Korea for top-ranking live streamers, aiming to boost user engagement for both platforms and promote the enjoyment of poker through live streaming.
- Source: PR Times
- Date: June 11, 2026
Direct answer
17LIVE Inc. has announced its first collaboration event with Sammy Corporation's poker app 'm HOLD'EM', set to run concurrently from June 15, 2026. The event offers attractive prizes, including an invitation to Paradise City in South Korea for top-ranking live streamers, aiming to boost user engagement for both platforms and promote the enjoyment of poker through live streaming.
- Citation
- 17LIVE Announces First Collaboration Event with Popular Poker App 'm HOLD'EM' (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
17LIVE Inc. has announced its first collaboration event with Sammy Corporation's poker app 'm HOLD'EM', set to run concurrently from June 15, 2026. The event offers attractive prizes, including an invitation to Paradise City in South Korea for top-ranking live streamers, aiming to boost user engagement for both platforms and promote the enjoyment of poker through live streaming.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 01:00
- 🔍 Collected: June 10, 2026 at 16:06
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (48h 46m after Collected)
17LIVE Inc. (Shibuya-ku, Tokyo; Representative Director: Jean Honghui; URL: https://jp.17.live/), which operates the live streaming app '17LIVE (Iichina)' in Japan, is pleased to announce its first collaboration event with 'm HOLD'EM', a Texas Hold'em poker app for smartphones developed by Sammy Corporation (Headquarters: Shinagawa-ku, Tokyo; Representative Director, President & COO: Ayumu Hoshino). The event is scheduled to be held concurrently starting Monday, June 15, 2026.
'17LIVE' hosts a large number of live streamers daily across a wide variety of genres, fostering communities among streamers and listeners, and among streamers themselves. These communities are often formed around shared hobbies and interests. '17LIVE' has planned and implemented various initiatives to encourage community formation based on diverse interests such as baseball, golf, and pickleball.
Poker is gaining popularity as a mind sport that offers thrills and strategic gameplay with just a deck of cards, and the number of poker players is increasing year by year. It is said that there are approximately 1 million poker players in Japan, 10 million across Asia, and 100 million worldwide. By holding an in-app event on the same dates as 'm HOLD'EM', Japan's largest poker app where users can easily learn and compete with unique avatar characters, '17LIVE' aims to promote mutual user engagement and appeal to a wider audience by showcasing the fun of poker through live streaming.
The event, titled 'm HOLD'EM × 17LIVE Simultaneous 2-App Event!! Collaboration with a Popular Poker App', will be held within the '17LIVE' app starting Monday, June 15th. The top-ranked 17LIVE streamer during the event period will receive support for hotel accommodation at 'Paradise City' in South Korea, known as the 'Mecca of Poker', an entry ticket to a poker tournament held at 'Paradise City', and travel support expenses. Additionally, top-ranking streamers will receive luxurious prizes such as collaboration trophies with 'm HOLD'EM' and digital prizes.
Furthermore, a key feature of this collaboration event is its interactive nature, allowing users to assign points earned from the 'm HOLD'EM' event, which concludes earlier, to their favorite streamers participating in the '17LIVE' event.
'17LIVE' plans to continue its collaborations with 'm HOLD'EM' to create new communities centered around poker, a mind sport enjoyed by many, and to contribute to the growth of the poker industry through its synergy with live streaming. The outline of this event is as follows:
■ Event Name
'm HOLD'EM × 17LIVE Simultaneous 2-App Event!! Collaboration with a Popular Poker App ~Overall Winner Invited to Paradise City, South Korea!!~'
■ Event Period
Monday, June 15, 2026 – Sunday, June 28, 2026
* The 'm HOLD'EM' app event will be held from Monday, June 15, 2026, to Sunday, June 21, 2026.
■ Participation Requirements
- Must have a 17LIVE account (Verified Streamer)
* V-Streamers are not eligible to participate.
■ Prizes (Partial List)
- Support for hotel accommodation at 'Paradise City', South Korea
- Right to participate in a poker tournament held at PPS (PARADISE CITY POKER SERIES)
- Travel support expenses
- Collaboration trophy
- Digital prizes, etc.
* Event dates and campaign details are subject to change without prior notice.
* For more details on other prizes and campaigns, please refer to the event page within the '17LIVE' app.
About 'm HOLD'EM'
'm HOLD'EM' is an app where you can play 'Texas Hold'em', a mind sport with over 100 million players worldwide, and where professional players can win substantial prize money overseas.
It offers a fresh look compared to existing Texas Hold'em apps that emphasize a casino atmosphere. Even beginners can learn the rules while playing in a game-like manner with unique characters.
Those who already know the rules can hone their skills in tournaments with prizes and ranked matches to aim for becoming the ultimate poker player!
Official HP: https://mpj-portal.jp/game/
App Download URL: https://mholdem.go.link/jmPV5
How to Watch '17LIVE'
Download the free '17LIVE' app from the link below and register for an account. (*)
App Download: https://17apps.onelink.me/i7CY/17LivePR
* Some paid menus and content are available within the app. Communication charges will be borne by the customer.
About '17LIVE (Iichina)'
With the mission 'Enriching connections between people,' '17LIVE (Iichina)' is one of Japan's largest live streaming platforms with over 50 million users worldwide (as of February 2023). It aims to create a world where streamers and listeners can share 'this very moment' under one sky across seven continents, and share joy and excitement in real-time.
'17LIVE' Official HP: https://jp.17.live/
X: https://x.com/17livejp
Facebook: https://www.facebook.com/17LIVEJP/
Instagram: https://www.instagram.com/17livejp/
YouTube: https://www.youtube.com/channel/UCFf5qroAMTQ6x32YVjOcQBw
'17LIVE' hosts a large number of live streamers daily across a wide variety of genres, fostering communities among streamers and listeners, and among streamers themselves. These communities are often formed around shared hobbies and interests. '17LIVE' has planned and implemented various initiatives to encourage community formation based on diverse interests such as baseball, golf, and pickleball.
Poker is gaining popularity as a mind sport that offers thrills and strategic gameplay with just a deck of cards, and the number of poker players is increasing year by year. It is said that there are approximately 1 million poker players in Japan, 10 million across Asia, and 100 million worldwide. By holding an in-app event on the same dates as 'm HOLD'EM', Japan's largest poker app where users can easily learn and compete with unique avatar characters, '17LIVE' aims to promote mutual user engagement and appeal to a wider audience by showcasing the fun of poker through live streaming.
The event, titled 'm HOLD'EM × 17LIVE Simultaneous 2-App Event!! Collaboration with a Popular Poker App', will be held within the '17LIVE' app starting Monday, June 15th. The top-ranked 17LIVE streamer during the event period will receive support for hotel accommodation at 'Paradise City' in South Korea, known as the 'Mecca of Poker', an entry ticket to a poker tournament held at 'Paradise City', and travel support expenses. Additionally, top-ranking streamers will receive luxurious prizes such as collaboration trophies with 'm HOLD'EM' and digital prizes.
Furthermore, a key feature of this collaboration event is its interactive nature, allowing users to assign points earned from the 'm HOLD'EM' event, which concludes earlier, to their favorite streamers participating in the '17LIVE' event.
'17LIVE' plans to continue its collaborations with 'm HOLD'EM' to create new communities centered around poker, a mind sport enjoyed by many, and to contribute to the growth of the poker industry through its synergy with live streaming. The outline of this event is as follows:
■ Event Name
'm HOLD'EM × 17LIVE Simultaneous 2-App Event!! Collaboration with a Popular Poker App ~Overall Winner Invited to Paradise City, South Korea!!~'
■ Event Period
Monday, June 15, 2026 – Sunday, June 28, 2026
* The 'm HOLD'EM' app event will be held from Monday, June 15, 2026, to Sunday, June 21, 2026.
■ Participation Requirements
- Must have a 17LIVE account (Verified Streamer)
* V-Streamers are not eligible to participate.
■ Prizes (Partial List)
- Support for hotel accommodation at 'Paradise City', South Korea
- Right to participate in a poker tournament held at PPS (PARADISE CITY POKER SERIES)
- Travel support expenses
- Collaboration trophy
- Digital prizes, etc.
* Event dates and campaign details are subject to change without prior notice.
* For more details on other prizes and campaigns, please refer to the event page within the '17LIVE' app.
About 'm HOLD'EM'
'm HOLD'EM' is an app where you can play 'Texas Hold'em', a mind sport with over 100 million players worldwide, and where professional players can win substantial prize money overseas.
It offers a fresh look compared to existing Texas Hold'em apps that emphasize a casino atmosphere. Even beginners can learn the rules while playing in a game-like manner with unique characters.
Those who already know the rules can hone their skills in tournaments with prizes and ranked matches to aim for becoming the ultimate poker player!
Official HP: https://mpj-portal.jp/game/
App Download URL: https://mholdem.go.link/jmPV5
How to Watch '17LIVE'
Download the free '17LIVE' app from the link below and register for an account. (*)
App Download: https://17apps.onelink.me/i7CY/17LivePR
* Some paid menus and content are available within the app. Communication charges will be borne by the customer.
About '17LIVE (Iichina)'
With the mission 'Enriching connections between people,' '17LIVE (Iichina)' is one of Japan's largest live streaming platforms with over 50 million users worldwide (as of February 2023). It aims to create a world where streamers and listeners can share 'this very moment' under one sky across seven continents, and share joy and excitement in real-time.
'17LIVE' Official HP: https://jp.17.live/
X: https://x.com/17livejp
Facebook: https://www.facebook.com/17LIVEJP/
Instagram: https://www.instagram.com/17livejp/
YouTube: https://www.youtube.com/channel/UCFf5qroAMTQ6x32YVjOcQBw
FAQ
What are the prizes for the 17LIVE and m HOLD'EM collaboration event?
The top-ranked streamer will receive prizes including an invitation to Paradise City in South Korea, a poker tournament entry, and travel support. Collaboration trophies and digital prizes are also available.
Who can participate in this event?
Verified streamers on 17LIVE are eligible to participate. V-streamers cannot participate.
How can m HOLD'EM event points be used?
Points from the m HOLD'EM event, which concludes earlier, can be assigned to favorite streamers participating in the 17LIVE event, offering an interactive feature.
What is the estimated number of poker players?
It is estimated that there are about 100 million players worldwide, 10 million in Asia, and 1 million in Japan.
What kind of service is 17LIVE?
It is one of Japan's largest live streaming apps with over 50 million global users, aiming to 'enrich connections between people.'