First '17LIVE Lab' Survey of 2026! 'Survey on Communication Realities in New Life 2026': Over 60% of Users Identifying as Company Employees Report Feeling Anxious About Text-Based Communication

17LIVE Inc. (Tokyo, Shibuya; CEO: Jun Honghui; URL: https://jp.17.live/), which operates one of Japan's largest live streaming apps, '17LIVE,' is pleased to announce the results of its 'Survey on Communication Realities in New Life 2026,' conducted among users of the app.

<Survey Results Summary> - Over 60% of users who identified as company employees reported feeling anxious about text-based communication. More than 80% stated that live streaming-style communication, where faces and voices can be seen and heard, makes it easier to grasp the true intentions of others!

Following the COVID-19 pandemic, text-based communication such as chat and email has become widespread in society. However, over 60% of respondents reported feeling anxious because they cannot discern the tone of the other party. Furthermore, over 80% believe that real-time interactions, where one can see and hear the other person's face and voice—as in live streaming—facilitate smoother communication. These results indicate that while text-based communication is efficient, many people feel that real-time interaction is essential for understanding true intentions and ensuring smooth communication.

- Over 40% of users who identified as company employees reported having 'sleepless nights' during the new life season. Regarding smartphone usage during these nights, 'watching live streams' (30.1%) surpassed 'watching video streaming services (movies/dramas)' (27.0%)!

In today's high-stress 'new life' season, over 40% (44.2%) of respondents reported having 'sleepless nights' due to anxiety or loneliness caused by environmental changes. Additionally, when asked about their smartphone habits during these nights, 'watching live streams' ranked first (30.1%), surpassing the use of video streaming services for movies or dramas (27.0%). This suggests that watching live streams is becoming a common way to alleviate feelings of loneliness at night during the new life season.

- Over 90% of users who identified as company employees stated they need a place or time where they can be their 'unadorned selves'!

It was found that many company employees in today's high-stress society feel the need for time where they can be themselves in real-time, without the editing or filters found in other media, such as in live streaming.

[Overview of the Survey on Communication Realities in New Life 2026] Survey conducted by: 17LIVE Inc. Survey period: March 3, 2026 (Tue) – March 8, 2026 (Sun) Survey target: Users of the '17LIVE' app Survey method: In-app questionnaire Number of respondents: 509 (valid responses)

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[Detailed Survey Content] 1. Among users who identified as company employees, about 60% reported feeling 'anxious about text-based communication,' and over 80% stated that live streaming-style communication, where faces and voices can be seen and heard, makes it easier to grasp true intentions!

We surveyed 226 individuals who identified their occupation as company employees regarding text-based communication. Over half, or about 60% (60.6%), reported feeling anxious because they cannot discern the other party's tone in text-based communication. Furthermore, over 80% (83.2%) stated that live streaming-style communication, where one can see and hear the other person's face and voice, makes it easier to grasp the other party's true intentions and leads to smoother communication than text. While text-based communication is becoming common due to the pandemic and advancements in IT, it is clear that many people feel the need for communication where they can see the other person's reactions in real-time.

2. Among users who identified as company employees, over 40% (44.2%) reported having 'sleepless nights' during the new life season, and regarding smartphone usage during these nights, 'watching live streams' (30.1%) surpassed 'watching video streaming services (movies/dramas)' (27.0%)!

We surveyed 226 individuals who identified their occupation as company employees regarding nights during the new life season. Over 40% (44.2%) reported having 'sleepless nights' during this season. Furthermore, when asked about smartphone habits during these nights, about 30% (30.1%) answered 'watching live streams,' surpassing the use of video streaming services for movies or dramas (27.0%). It is thought that during the 'me-time' of the new life season, when people are prone to feeling lonely, there is a demand for live streaming, which allows for interactive communication, rather than video streaming services that are enjoyed alone.

3. Among users who identified as company employees, over 90% stated they need a place or time where they can be their 'unadorned selves'!

We surveyed 226 individuals who identified their occupation as company employees on whether they feel they need a place or time to be their 'unadorned selves' in today's stressful society. Over 90% (91.2%) responded that it is necessary.

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[About '17LIVE'] With the mission of 'enriching human connections,' '17LIVE' is one of Japan's largest live streaming platforms, with over 50 million users worldwide (as of February 2023). Under one sky, across seven continents, we aim to create a world where streamers and listeners can share 'this very moment' and experience joy and excitement in real-time.